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Gaming Realms seals Pariplay integration agreement


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Gaming Realms seals Pariplay integration agreement
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Popular Slingo content added to Fusion™ platform

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its portfolio by signing a deal to add Gaming Realms products to the Fusion™ aggregation platform.

The agreement will see Gaming Realms, the developer and licensor of mobile-focused gaming content, distribute its popular Slingo content to a wider audience in regulated markets worldwide through Pariplay’s innovative solution.

Through its unique IP and brands, Gaming Realms brings together media, entertainment and gaming assets within new game formats. Its management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies.

Pariplay’s Fusion™ aggregation platform features thousands of titles from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

The content deal is the latest in a string of new partnerships that have been announced recently by Pariplay, as it furthers its growth in regulated markets globally, including in the United States.

Shivan Patel, Commercial Director at Pariplay, said: “We believe that we best serve our operator partners by offering them the widest possible range of content, designed to appeal to a large breadth of player demographics.

“This deal with Gaming Realms provides our Fusion™ platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”

Gareth Scott, Commercial Director of Gaming Realms, said: “The integration with Pariplay supplements existing routes to market, while strengthening our strategy for regulated jurisdictions.

“The growing reputation of Slingo and its unique gameplay continually drives player demand. We’re humbled to have several sponsor operators go live immediately, including through Aspire Global, and look forward to onboarding further operators over the coming weeks.”

 

Africa

Technamin appoints Hmayak Manukyan as Regional Director

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Hmayak Manukyan
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iGaming and sports betting solutions provider Technamin has appointed Hmayak Manukyan as Regional Director Africa.

The experienced salesman will head up the company’s expansion in markets across Africa, where it is looking to fuse in-depth industry knowledge with the latest available technologies.

Welcoming him to his new role, Technamin Founder and CEO Suren Khachatryan said: “Hmayak brings a wealth of industry knowledge to Technamin which will serve us well in the months to come.

“The growing markets throughout Africa are a golden opportunity for us and I am confident we have just what it takes to provide operators with an innovative and cost-effective alternative to what is currently on offer.”

Hmayak Manukyan added: “I’m very eager to explore this opportunity at Technamin as the company is currently one of the most exciting ones in the industry.

“I cannot wait to see what comes of our collaboration as the African region is full of untapped potential which is crying out for better products and services.”

Manukyan will join fellow Technamin team members at this year’s ICE London, where visitors can find them at stand S2-120.

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GAMSTOP ANNOUNCES RECORD REGISTRATIONS IN 2022

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GAMSTOP, the free, independent national self-exclusion scheme for online gambling, has today revealed that a record 84,000 people registered in 2022, the highest annual figure since the service launched in April 2018.

In total, 341,365 people have chosen to self-exclude from online gambling sites since GAMSTOP’s launch with an increase of 5% new registrations over the last 6 months, compared to the equivalent period in 2021, and a 6% increase for the whole 12 months.

The continuing growth in registrations indicates that self-exclusion is an increasingly important tool for people experiencing issues with their gambling to take a break and seek further support.

In the last six months, almost 1 in 4 users (24%) have chosen to self-exclude for at least a year, with 48% registering for a five-year exclusion – the longest timeframe available. GAMSTOP’s users remain enrolled in the scheme when their exclusion expires, unless they request to be removed.

The service was used across all age groups in 2022, with more than 40% typically aged 25-34; around one in four, aged 35-44; and nearly one in five, aged 18-24. Typically, around seven out of ten users are male, although in August 2022, 34% of new signatories were female – the highest percentage last year.

Since launching in 2018, annual data has shown a seasonal pattern of registrations for both men and women, with the highest volumes usually seen during the winter months. However, during the second quarter of 2022 this trend shifted, and the highest number of registrations ever recorded on a single day was on July 1st with 371 new users enrolling.

GAMSTOP CEO, Fiona Palmer said: “Whilst we are unable to single out one factor that has contributed to the rise in registrations at GAMSTOP, it is likely that the current economic climate and affordability of living costs has influenced the decisions people are making about their lifestyles and expenditure. In 2022 we saw more than 80,000 new registrations which is a positive step towards supporting even more people. However, as we see an increase in the number of those with gambling problems, it’s important we continue to raise awareness amongst friends and family of those who most need it and that we continue to work with bank blocking and other support services to provide a comprehensive solution”.

Jack Scott, 27, from Stone in Staffordshire is a recovering gambling addict who registered with GAMSTOP after his addiction began to spiral out of control. Jack was losing 75% of his wage as a steel worker each month to gambling sites, but after two years of self-exclusion he has successfully overcome his issues. He discovered a passion for professional ultra-marathon running and recently finished second in the toughest long distance run on the planet, The Montane Spine race.

Jack said: “I was literally just bouncing from week to week without any purpose. I would look in the mirror and not recognise who I was. It’s sad to say now, but on a few occasions, I thought this was who I was going to be for the rest of my life. I couldn’t see a way out or a way to change. It was two years ago when I registered with GAMSTOP and cut myself off from gambling. Life has improved dramatically since then and so has my running.

GAMSTOP will attend the International Casinos Exhibition (ICE) as an exhibitor within the Consumer Protection Zone (CPZ) on the 9th February 2023, at ExCel London. Over the last five years, the CPZ has played a significant role in highlighting progress in technology, tools and research to ensure safer gambling practices are improved and broadly adopted.

GAMSTOP CEO, Fiona Palmer will join a panel of speakers to lead the conversation “Collaboration to Raise Standards and Broaden the Impact” from 12:15-13:00.

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Stake announce major new sporting partnership as brand moves into Formula One with Alfa Romeo F1 Team Stake

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Stake announce major new sporting partnership as brand moves into Formula One with Alfa Romeo F1 Team Stake
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Stake, one of the world’s leading entertainment and lifestyle brands, has made another major addition to its sporting portfolio by announcing a partnership with Sauber Motorsport’s Alfa Romeo Formula One Team for 2023 and beyond.

Since being formed in 2017 by a group of technology and betting experts, Stake has established a powerful presence throughout world sport, and the move into motorsports is a significant step in their aspirations to position themselves internationally.

In doing so, the relationship will increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base.

The brand already boasts an extensive global sponsorship portfolio including partnerships with Canadian superstar Drake, Premier League club Everton Football Club, Argentine football legend Sergio Aguero and MMA organisation UFC.

With a 24-race calendar across 22 countries, Stake is already looking at ways to activate across territories with targeted campaigns – such as a special livery in one of the brand’s key markets and a street-demo around another race weekend.

Stake will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar,

Bijan Tehrani, Co-Founder of Stake: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”

Andreas Seidl, CEO of Sauber Group: “We welcome Stake as a new title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”

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