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BtoBet Press Releases

Aspire Global has completed the migration of all partner brands to BtoBet’s proprietary sports platform


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Aspire Global has completed the migration of all partner brands to BtoBet's proprietary sports platform
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Aspire Global has completed the migration of all its partner brands to BtoBet’s proprietary sportsbook platform. BtoBet, a leading sportsbook provider, was acquired in the fall 2020 and the migration is an important step in achieving synergies within the Group.

The first partner brand went live on BtoBet’s sportsbook platform in August this year and the objective to migrate all brands before year-end has already been reached. All brands, in total 10, are now operating on Aspire Global’s platform with BtoBet’s proprietary sportsbook solution.

The completed migration to the proprietary sportsbook platform will contribute to increased revenues, reduced costs and consequently improved profitability. The rapid execution of the migration is also an important proof of the Group’s strong technological, managerial and operational skills.

Tsachi Maimon, CEO at Aspire Global, said: “I’m very happy to see that we have already managed to complete this significant step in our growth strategy. This is yet another milestone in our aim to become the world’s leading iGaming supplier. The migration to BtoBet’s proprietary sportsbook platform opens up for numerous growth opportunities in regulated markets with both existing and new customers, especially in Europe, the US and Latin America.”

Aspire Global acquired the sportsbook provider BtoBet in October 2020 and BtoBet has recently expanded its footprint by entering new markets like Brazil and Poland through significant partnerships.
BtoBet has also been awarded strategic certifications in e.g. the UK and has signed key customer deals with partners like Betfair and William Hill in Colombia.

BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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BtoBet Press Releases

BTOBET STRENGTHENS SENIOR TEAM WITH NEW VP OF SALES

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BTOBET STRENGTHENS SENIOR TEAM WITH NEW VP OF SALES
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NeoGames S.A subsidiary BtoBet, a leading sports betting supplier, has strengthened its senior team having appointed Freddie Bowring, an experienced professional in the sports betting industry, as Vice President of Sales.

In his new leadership role Bowring will be responsible for driving BtoBet’s core sales, and building strategic partnerships with prospective customers.

As part of his role, Bowring will further complement the company’s rapid growth, which has seen it sign and renew partnerships with some of the industry’s biggest brands and operators, including William Hill, Betfair, Intralot, PremierBet and Santa Casa Global. He brings over a wealth of experience joining BtoBet from IMG Arena, where he has occupied various senior leadership positions.

Dima Reiderman, Managing Director at BtoBet, said: “I am thrilled to have Freddie on board. His experience, knowledge of the sports betting landscape and deep understanding of its challenges and opportunities will help us increase our presence on a global level. We are fully confident that he will be able to help the largest global brands capitalize on our technology. Freddie’s appointment also indicates that BtoBet intends to continue boosting its leadership team by hiring the best talent available across the betting vertical.”

Freddie Bowring, VP of Sales, added: “I’m extremely grateful for the opportunity and excited to join such a strong team. BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions. I am eager to build on the solid foundation that has been developed over the last years, and to support the company’s strategy to maintain its leadership role in its core markets whilst expanding into new market opportunities. I look forward to the new challenges and milestones to reach together.”

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