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BGC Calls on UK Government to Put Child Protection “Front and Centre” of Gambling White Paper

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The Betting and Gaming Council (BGC) has called on the UK Government to make child protection a priority in its forthcoming Gambling White Paper.

Chief executive Michael Dugher made the call as the BGC highlighted the work already done by the regulated industry to keep young people safe.

He said the measures were in “stark contrast” to the unsafe unregulated black market online, which has none of the safer gambling measures offered by BGC members, like strict age verification checks.

In all, 15 child protection measures have been introduced since 2019, when the BGC was established, with further measures planned in the months ahead.

They include the £10m Young People’s Gambling Harm Prevention Programme, which is delivered to children, teachers and youth workers across the UK by leading safer gambling charities YGAM and GamCare.

Earlier this year, BGC members introduced new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts.

BGC members also introduced new age gating rules on advertising on social platforms, restricting the ads to those aged 25 and over for most sites.

Early results from one operator showed a 96% drop in views of social media advertisements by those aged 18–24 in the final three months of 2020, compared to the same period the year before.

The whistle to whistle ban on TV betting commercials during live sport before the watershed has led to a 97% reduction in the number of young people viewing such ads at that time.

As a further example of our members’ commitment to child protection, figures released by independent analysts Serve Legal revealed that betting shops’ record on age verification checks are better than those of supermarkets, convenience stores and petrol forecourts.

Ninety per cent of betting shops have passed “secret shopper” checks in 2021 so far, compared to 83% of convenience stores, 77% of supermarkets and 76% of petrol forecourts.

The BGC is also working with social media platforms and search companies to look at ways of allowing individuals to unsubscribe from betting ads.

The BGC is also calling on others in the regulated betting and gaming industry, and those selling products such as scratch cards in convenience stores and fruit machines in pubs, to follow the lead of betting shops in their success with independent age verification checks

In a sign that the work the BGC has done is having an impact a recent report by the Gambling Commission showed that the rate of problem gambling for 16 to 24-year-olds had fallen from 0.8% to 0.4%.

According to separate Gambling Commission data, the proportion of young people saying they had gambled in the previous seven days fell from 23% in 2011 to 11% in 2019. The regulator also found that the main forms of gambling by 11 to 16-year-olds are playing cards, private bets with friends, scratchcards and fruit machines, not with BGC members.

BGC Chief Executive Michael Dugher said: “We strongly support the Government’s Gambling Review, which highlighted the protection of children and vulnerable people in a fair and open gambling economy as one of the Government’s main priorities. We therefore hope that child protection will be front and centre of the forthcoming white paper.

“It is clear that the steps BGC members have taken over the previous two years are now providing results.

“Nevertheless, we are not complacent, and protecting young people remains our top priority as we continue raising standards across the regulated industry.

“The BGC and our members will continue drive further changes to prevent under-18s and other vulnerable groups from being exposed to gambling advertising online.

“The regulated betting and gaming industry is determined to promote safer gambling, which is in stark contrast to the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

Blockchain

Michael Owen Announced as Brand Ambassador for Punt Casino

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Michael Owen Announced as Brand Ambassador for Punt Casino
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English football icon and BT Sports pundit Michael Owen has officially joined the Punt Casino team as its new Brand Ambassador.

Michael Owen started a professional career in football with his Premier League debut in 1997 as a striker for Liverpool FC. Known as one of the “greatest living footballers” in Pelé’s FIFA 100, Owen is one of only 10 players to have scored 150 goals or more in his Premier League career.

Michael Owen has also received the most prestigious award in football, having claimed the Ballon d’Or trophy in 2001. He has played in three FIFA World Cups and even captained the England national team.

With this partnership in the bag and a true football icon on their side, Punt Casino is making 2022 a year to remember with the hottest action the industry has ever seen.

Hitting the back of the net

As a strong advocate for crypto and blockchain in general, Michael, along with his influential media presence and 3.7 million Twitter followers, will see Punt Casino secure its position as the fastest-growing crypto casino in the industry.

“Online casinos are more exciting than ever these days, but with its crypto focus, Punt Casino is doing something different – they really are changing the game,” said Owen, who has been involved with numerous crypto projects in the past.

He went on by saying “I’m a strong believer in the power of crypto, so teaming up with an innovative platform like Punt Casino feels like a natural fit.”

As a world-famous football commentator, respected businessman, and active media personality, Owen is the perfect representative to stand behind such an innovative crypto project. Digital currencies need every ounce of positive publicity they can get, and an endorsement from such a reputable name stands for a lot.

Michael Owen’s stamp of approval

The announcement comes with exciting news for crypto gaming enthusiasts, as Punt plans to take the industry by storm with huge prize-packed competitions.

With the 2022 FIFA World Cup fast approaching, Punt players can expect unique Michael Owen merchandise and football-related giveaways throughout the year in the build-up to the tournament.

Speaking on the announcement, Alexander Bowring, Head of Marketing at Punt Casino, said: “Michael Owen is a football icon in every sense of the word, so to have him come on board as our brand ambassador is a major moment for us. Since launching last year, Punt Casino has been changing the game, delivering exciting crypto casino action that our rivals just can’t match. Expect big things from Punt Casino in 2022 and beyond.”

Punt Casino is revolutionizing crypto gaming

Punt Casino has quickly become a strong player in the crypto casino scene with its super-powered giveaways and outstanding online casino platform. Players also get to take advantage of 24/7 customer support available instantly from the site to answer any questions or queries.

With a next-level gaming experience delivered by over 200 crypto-friendly (and handpicked!) casino games, Punt offers its players the advantage of using leading cryptocurrencies to deposit, withdraw, and play.

As crypto enthusiasts know, this allows for faster, safer, and totally anonymous transactions, which is yet another reason why Punt has become such a prominent online casino destination.

#OWEN10 has arrived at Punt Casino

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Gaming

Bidstack onboard Highbrow Interactive with 4 exclusive new partnerships

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Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and augmented reality and has seen over 80 million installs across its library of games.

The first two new titles to be added to Bidstack’s portfolio are Euro Train Simulator alongside its successor Euro Train Simulator 2. Boasting over ten million and five million downloads respectively, both games have provided train aficionados with first-class gameplay faithful to real-life experiences, with Euro Train Simulator 2 being the first mobile train simulator to feature officially-licensed trains from Germany’s largest railway company Deutsche Bahn.

 

Indian Train Simulator also joins the Bidstack portfolio. A game with stunning attention to detail, it has seen over ten million lifetime installs and has enabled access to a more diverse player base through translations. Indonesian Train Simulator is the final game to be added. With high-quality graphics and sophisticated AI trains contributing to a comprehensively authentic railroad environment, it is no wonder the game has garnered over ten million installs.

Through Bidstack, Highbrow Interactive will be able to take advantage of their in-game, in-menu and rewarded video products creating a new revenue stream whilst also contributing to the accuracy of its games without compromising on the player’s experience.

The addition of these four games to their portfolio will see Bidstack’s simulation vertical continue to grow, allowing them to provide brands with a greater selection of high-quality inventory for them to reach and engage diverse audiences.

Of the partnership, CEO and Co Founder at Highbrow Interactive Jeno Manickam Durairaj said, “We’re excited to be taking this step forward with Bidstack in enhancing our players’ experience through the use of non-intrusive advertising. Bidstack’s revolutionary technology that makes advertising seamless and organic in open-world games perfectly fits our catalogue of simulation titles. We believe that this partnership will help our games grow closer to the thrill and reality of trains and railways whilst also diversifying our revenue streams. The Bidstack team has been consistently attentive making onboarding and integration simple and hassle-free.”

Bidstack’s VP of Gaming Antoine Jullemier added, “We’re delighted to be partnering exclusively with renowned game developer Highbrow Interactive. The addition of four of their high-quality games to our growing mobile vertical stands testament to the quality of our technology and gives our brand partners access to a rich global audience of gamers.

The highly detailed gaming environments provide optimal housing for seamless in-game ads, accurately simulating true train travel without detracting from the gaming experience. We look forward to a future of delivering first-class campaigns for our new partner.”

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Affiliate Industry

N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022

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N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022
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N1 Partners, an affiliate program, shortlisted for the AffPapa iGaming Awards in two categories at once – Affiliate Management of The Year and Multi-brand Affiliate Program.

The AffPapa iGaming Awards is an online event dedicated to affiliates and operators who have proven themselves to be excellent partners and contribute to the development of the industry.

N1 Partners is the nominees in two categories – Affiliate Management of The Year and Multi-brand Affiliate Program. Each of these nominations confirms the basic principles of N1 Partners – reliability, transparency, and honesty in relations with partners and clients. These principles are the platform for building long-term relationships with partners and strengthening the company’s position in the market.   In the first quarter of 2022, more than 800 new partner accounts increased to the program, and affiliates’ payouts doubled.

The nomination of N1 Partners in the Multi-brand affiliate program of the year underlines the company’s desire for continuous development and growth among other members in the iGaming market. The product portfolio of N1 Partners Group includes such brands as N1 Casino, Slot Hunter, Joo Casino, and others.

Online voting for the best brand in each category will begin on May 23 on the award website. And on June 27, the AffPapa team will announce the winners.

 

About N1 Partners Group

N1 Partners Group is a company with expertise in the sphere of online entertainment. The team’s goal is to provide high-quality casino and betting products that meet the needs and expectations of players and partners alike. Today, N1 Partners Group unites N1 Casino, N1 Bet, Slot Hunter, Fight Club, Joo Casino, DasistCasino, and the N1 Partners affiliate program.

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