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BGC Brings Together Tech Platforms and Advertising Association in Fresh Drive to Protect Young People from Harm


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The Betting and Gaming Council (BGC) has launched a cross-industry effort to protect young people from harm.

 This cross-industry effort includes BGC members, such as Flutter, bet365 and William Hill, Advertising Association members, and the Lotteries Council.

Leading tech platforms Meta, Twitter, Google and Snap will provide their input into the forum – alongside advertising bodies – to work together and develop fresh ways of further protecting children online, including how data can be used to improve age accuracy.

BGC members have already taken major steps to protect young people, including new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts, while tech platforms continue to deploy robust ad targeting to ensure gambling ads are not accessed by those who are underage.

The Forum will build on the commitments made in the Sixth Industry Code for Socially Responsible Advertising, which stipulates that gambling operators must ensure all sponsored or paid for social media adverts are targeted at those aged 25 and over unless it can be proved the adverts meet a standard of age targeting verified by an agreed third party.

It also includes a requirement that gambling ads appearing on search engines must make clear that these products are for those aged 18-plus, while the adverts themselves must include safer gambling messages.

According to the Gambling Commission, the proportion of young people taking part in any form of gambling has fallen from 23% in 2011 to 11% in 2019.

The main forms of gambling young people take part in are playing cards, private bets with friends, scratchcards and fruit machines – all types of gambling that are not offered by BGC members (2019 Young People and Gambling report).

However, the regulated betting and gaming industry is determined to go even further in raising standards and promoting safer gambling.

Michael Dugher, chief executive of the BGC, said: “I am delighted that the BGC has been able to co-ordinate the Ad Tech Forum, which I’m sure will come up with new ways of protecting young people and the vulnerable online.

“Since being set up two years ago, we have worked tirelessly to drive up standards and promote safer gambling, and this is proof of our determination to go even further.”

Stephen Woodford, Chief Executive of the Advertising Association, said: “We welcome the proactive work by the gambling industry with tech platforms and advertising bodies. It is essential that gambling ads online and in social media meet the highest standards of social responsibility.”

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BMM Testlabs and BMM Innovation Group Exhibiting at ICE 2023

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BMM Testlabs and BMM Innovation Group Exhibiting at ICE 2023
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BMM Testlabs is pleased to participate in the ICE London tradeshow taking place at ExCel in London between February 7-9, 2023. Attendees and exhibitors are encouraged to stop by the BMM Testlabs stand (N3-520) to network with our world-renowned product certification, quality assurance testing, and compliance services team of experts.

Martin Storm, Executive Chairman and CEO, commented: “BMM is excited to be participating at ICE London again this year. Our team of experts will be available to provide help and expertise to all ICE attendees, whether they are start-ups, first time attendees, or large companies. Our reputation, combined with our team of experts, delivers the knowledge, experience, and tools necessary to lead newcomers and established companies to create compliant products for gaming markets all over the world.

Marzia Turrini, Executive Vice President, EURSAM, continued, BMM is among the top two suppliers of online testing and certification services in Europe. We have established new dedicated teams and expanded our existing teams around the world to ensure that our online product certification, security testing, and audits continue to meet the expectations of our global customers. Our team of experts looks forward to educating all European suppliers interested in navigating the myriad of new regulatory frameworks during the ICE expo.

BMM will be joined in booth N3-520 by the BMM Innovation Group (BIG), which will be the first time BIG Cyber and RG24seven exhibit at ICE London. Amit Sharma, CEO of the BMM Innovation Group, will be present at ICE to discuss BIG Cyberߣs services, which includes a 24/7 monitoring SOC and SIEM platform, fully managed cyber awareness training, security testing, and more. Wendy Anderson, CEO of RG24seven, will be present at ICE to demo the free training platform and discuss how RG24seven supports and protects the gaming industry through responsible, effective, and free employee training.

For more information about BMM Testlabs or the BMM Innovation Group (BIG Cyber and RG24seven), visit us at stand N3-520.

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Compliance Updates

The Swedish Press and Broadcasting Authority agree with BOS and find Svenska Spel advertisement to infringe the law

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The Swedish Press and Broadcasting Authority agree with BOS and find Svenska Spel advertisement to infringe the law
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Some time ago, BOS filed a complaint regarding Svenska Spel and TV4 to The Swedish Press and Broadcasting Authority, which is a governmental authority, for the fact that Svenska Spel’s Keno and Lotto draws on the TV channel do not take place during an advertising block, but on the contrary are broadcasted as a regular editorial TV program. Nor are the programs broadcasted with mandatory gambling consumer protection information.

Today, The Swedish Press and Broadcasting Authority made a decision on the matter. They go completely along the lines of BOS’s complaint and they find that Svenska Spel and TV4 are guilty of infringing the law. The authority state that there is no doubt that the features sent in TV4 constitute advertising, not editorial material. As a consequence TV4 will be liable to pay a fine.

“This a landslide victory for consumer protection when it comes to gambling and gambling advertisement in Sweden. Svenska Spel’s actions have threatened consumer protection in the Swedish gambling market with its hidden advertisement. We want it to be clear what constitutes gambling advertising, and we do not want the statutory disclosure obligation about the 18-year-old limit and contact information for gambling addictions to be circumvented through special schemes. We are pleased that The Swedish Press and Broadcasting Authority come to the same conclusion” says Gustaf Hoffstedt.

“We are also pleased that Sweden with this decision from the authority level the playing field on the gambling market. Svenska Spel, with the scheme of claiming that the Keno and Lotto draws did not constitute gambling advertising, was able to broadcast these outside of regular advertising time and thus competed on unequal terms for its monopoly products compared to its competitors, who lacked this opportunity. We are pleased to erase such behavior from the gambling market” says Gustaf Hoffstedt

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Gambling in the USA

Gaming Americas Weekly Roundup – January 23-29

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Fanatics Betting and Gaming has become the first legal sports betting operator, in partnership with the Washington Commanders, to open a retail sportsbook inside an NFL Stadium.

Leadstar Media has acquired both Sports Betting and Internet Gaming Supplier licenses in the state of Michigan. This move expands Leadstar Media’s reach in the US and solidifies its position as a major player in the rapidly growing online gambling market.

AstroPay has announced the launch of a Visa prepaid card in Peru issued by Tebca Perú, that will allow users to make purchases at any e-commerce store that accepts Visa.

The Michigan Gaming Control Board has launched a campaign urging Michigan residents to develop personal guidelines for whether, when and how much to gamble on the Super Bowl next month. The campaign uses the tagline: “Play like a pro and have a game plan for betting responsibly on this year’s Super Bowl.”

The Pennsylvania Gaming Control Board unanimously approved a license for the proposed mini-casino at the Nittany Mall, but a potential appeal and a parallel lawsuit by a competing company mean the facility is unlikely to move forward any time soon.

PTW announced that they have added a second Esports team to their growing roster of winning teams. Their new team, formerly known as Stealing Lunch Money, will now be known as OR Esports and consists of Jonard Penaflor, Dayton Akau, Vincent Nguyen, Chase Linder and Elijah Hawkins.

Holland America Line is expanding the casino space aboard its Pinnacle and Signature Class ships to include more than 140 of the newest and most popular slot and video poker machines in the gaming industry.

Partnerships

Scientific Games and Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games.

TSN and Genius Sports struck a new agreement to deliver cutting-edge broadcasts of NFL games on the newly launched TSN+ streaming product. As the official data partner of the NFL, Genius Sports will power ground-breaking, augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, delivering a revolutionary experience for NFL fans on TSN+.

UFC, the world’s premier mixed martial arts organisation, and U.S. Integrity announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analysing unusual wagering activity as indicative of possible integrity concerns.

Rivalry has announced a multifaceted partnership with RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.

Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador.

DraftKings Inc. and Gamres, a leading responsible gaming consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers.

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