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SIS sees strong 49’s performance as it celebrates product’s 25th anniversary

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SIS announces host of new commercial appointments to accelerate international growth plans
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has seen significant growth of its 49’s Live Draws as it marks the popular numbers game’s 25th anniversary.

The 49’s brand first launched in 1996. SIS acquired the 49’s business in 2020 and it has subsequently undertaken a brand refresh and significant new investment in the product range to broaden its appeal. As part of that product extension a range of new draw games were launched in July of this year.

The rebrand saw the established twice-daily 49’s live draw renamed as “The Original Live Draw”. SIS also introduced a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Fast 15’s was also introduced, which features high frequency, live draws every two minutes.

Since then, SIS has witnessed strong results for the refreshed 49’s brand, with its wide range of numbers betting and virtual racing products successfully driving profitability for online and retail operators worldwide, including Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.

The company has also invested significantly in a new website for 49s.co.uk, with a mobile first approach and reflecting the new visual brand identity. It now also provides more opportunities for affiliates to be integrated within the site.

Jess Mills, Head of Product Proposition at SIS, said: “We’re delighted to be able to mark the 25th anniversary of 49’s with the news that our revamped numbers brand and range extension has successfully been driving profitability for our online and retail operators.

“The 49’s iconic twice-daily draw is much loved and boasts a great heritage, but innovation and evolution has been key for us since acquiring the business, and we look forward to continuing to shape the product offer to meet customer needs for many more years to come.”

Simon Clare, Consumer PR Director, Entain, said: “I remember the first ever 49’s draw well, back on 16th December 1996. There was a huge sense of excitement and optimism felt by betting operators about this new product, while it was well received by bettors as something fresh and different.

“It’s great to see that 25 years later the product is as strong as ever, with SIS’s brand refresh and product extensions taking it to new heights – proving that that original optimism and excitement was well founded.

“49’s continues to be a very popular product with our Ladbrokes and Coral customers, and they continue to follow their favourite presenters closely and have a real affinity with the daily lunch and teatime draws.”

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IMG ARENA invests in computer vision specialist Signality

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IMG ARENA invests in computer vision specialist Signality
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Enables IMG ARENA to capture richer, faster and more accurate data on behalf of sports leagues and federations, enhancing fan experience and engagement

IMG ARENA, a leading sports data and technology business, announced today a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.

Combined with IMG ARENA’s leading products, extensive network, and operational scale, Signality’s deep tech, cloud-based platform, which uses artificial intelligence to extract highly accurate sports event tracking data in real-time, provides sports leagues and federations, and ultimately fans, an enriched experience, driving greater fan engagement content solutions.

Established in 2016, the Sweden-based company will become part of London-headquartered IMG ARENA with continued oversight from co-founders Mikael Rousson and Michael Hoglund.

Brad van Wely, Chief Product Officer, IMG ARENA, said: “This is a very exciting and important investment for IMG ARENA. It will enable us to build a next-generation data collection system, which will generate new and exciting insights across a multitude of sports. This compelling data will underpin both our current and future suite of products for rightsholders and fans alike, combining real-time data, and analytics with innovative front-end solutions to enhance the fan experience.”

Mikael Rousson, co-founder and CEO, Signality, said: “Signality was born from a vision of enhancing sport at a fundamental level using computer vision technology. Joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. It will accelerate our joint desire of having a global impact on the future of sports and sports fans.”

IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour PGA Tour, MLS and the FA.

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Announcing the Winners of the Baltic and Scandinavian Gaming Awards 2022

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The Baltic and Scandinavian Gaming Awards (BSG Awards) are once again back to celebrate outstanding businesses of the region in the Gambling industry. The BSG Awards 2022 recognized outstanding achievements in 28 categories, with final results decided by delegates of the MARE BALTICUM Gaming Summit brought to you by the #hipthers.

Launched in 2019, the BSG Awards is part of MARE BALTICUM Gaming Summit, the key event of the Baltic and Nordic region during springtime, organized by the Hipther Agency, which brings a wealth of information while also focusing on quality networking. Over the past years, the conference has toured the Baltic countries and is now going back to Vilnius, Lithuania.

The voting took place in 2 separate stages. The online voting stage determined the top 5 companies of each category with a total of 9178 votes. These companies entered the shortlists of the second voting stage, which took place in person on 12 May in Vilnius. Votes have been cast by a secret voting session at Radisson Blu Royal Astorija Hotel, Vilnius.

The Winners

The final winners in each category had been decided by the attending delegates of MARE BALTICUM Gaming Summit on 12 May in Vilnius by a secret voting session. Below are the winners of the BSG Awards in each category:

BALTIC Region

BEST ONLINE CASINO IN THE BALTICS 2022 (OPERATORS): PAF
BEST SPORTS BETTING OPERATOR IN THE BALTICS 2022 (OPERATORS) BETSAFE
BEST ESPORTS SERVICE PROVIDER IN THE BALTICS 2022 (B2B) ULTRAPLAY
BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE BALTICS 2022 (B2B) BETCONSTRUCT
RISING STAR IN BALTIC FANTASY SPORTS / VIRTUAL SPORTS 2022 (B2B) DS VIRTUAL GAMING
RISING STAR IN BALTIC SPORTS BETTING TECHNOLOGY 2022 (B2B) IMG ARENA
BEST SPORTS BETTING PROVIDER IN THE BALTICS 2022 (B2B) ALTENAR
BEST ONLINE CASINO PROVIDER IN THE BALTICS 2022 (B2B) TOM HORN GAMING
BEST SLOTS PROVIDER IN THE BALTICS 2022 (B2B) WAZDAN
BEST LIVE CASINO PROVIDER IN THE BALTICS 2022 (B2B) BETGAMES
RISING STAR IN BALTIC ONLINE CASINO TECHNOLOGY 2022 (B2B) ENDORPHINA
BEST PAYMENT SERVICE PROVIDER IN THE BALTICS 2022 (CONNECTED) CONNECTPAY
BEST TESTING LABORATORY IN THE BALTICS 2022 (CONNECTED) BMM TESTLABS
BEST HOSTING PROVIDER IN THE BALTICS 2022 (CONNECTED) NETSHOP ISP

NORDIC Region

BEST ONLINE CASINO IN THE NORDICS 2022 (OPERATORS) BETWAY
BEST SPORTS BETTING OPERATOR IN THE NORDICS 2022 (OPERATORS) BETSSON
BEST ESPORTS SERVICE PROVIDER IN THE NORDICS 2022 (B2B) PANDASCORE
BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE NORDICS 2022 (B2B) SCOUT GAMING GROUP
RISING STAR IN NORDIC FANTASY SPORTS / VIRTUAL SPORTS 2022 (B2B) KIRON INTERACTIVE
RISING STAR IN NORDIC SPORTS BETTING TECHNOLOGY 2022 (B2B) SIS
BEST SPORTS BETTING PROVIDER IN THE NORDICS 2022 (B2B) DIGITAIN
BEST ONLINE CASINO PROVIDER IN THE NORDICS 2022 (B2B) SOFTSWISS
RISING STAR IN NORDIC ONLINE CASINO TECHNOLOGY 2022 (B2B) WAZDAN
BEST SLOTS PROVIDER IN THE NORDICS 2022 (B2B) PLAY’N GO
BEST LIVE CASINO PROVIDER IN THE NORDICS 2022 (B2B) XPROGAMING
BEST PAYMENT SERVICE PROVIDER IN THE NORDICS 2022 (CONNECTED) TRUSTLY
BEST TESTING LABORATORY IN THE NORDICS 2022 (CONNECTED) GAMING LABORATORIES INTERNATIONAL (GLI)
BEST HOSTING PROVIDER IN THE NORDICS 2022 (CONNECTED) INTERNET VIKINGS
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NetBet Italy partners with top provider WMG

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NetBet Italy partners with top provider WMG
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By welcoming WMG to its game provider family, NetBet Italy continues to secure its reputation as one of Italy’s favourite online casinos.

NetBet Italy are always looking for new ways to evolve their product offering to meet the demands of discerning customers. They have established themselves as one of the most adaptable online casino platforms, constantly welcoming new providers and their portfolios to the fold.

This new partnership between NetBet Italy and WMG, an iGaming company already popular among Italian players, helps both brands to further connect with their audience and offer an increasingly diverse game selection. Notable games from the WMG collection include Fowl Play GoldHaunted House and Four Fowl Play, all of which and more are now playable on NetBet Italy, as well as many more.

NetBet Italy’s PR manager, Claudia Georgevici, said: “Our goal here at NetBet Italy is to create an online entertainment platform that appeals to players at all levels. We are constantly evolving our providers list to include both established gaming companies and fresh new talent that caters to specific markets.”

“Our recent partnership with WMG is a strong move for both our brand and theirs, helping us make our mark among NetBet Italy’s players and extending WMG’s reach to a wider audience. We look forward to working more with this talented provider in the future.”

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