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Racecourse Media Group and HBA Media unite to maximise international media rights for British and Irish horseracing

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Racecourse Media Group and HBA Media unite to maximise international media rights for British and Irish horseracing
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Racecourse Media Group (RMG), responsible for a range of racecourses’ media rights businesses, is delighted to be collaborating with HBA Media, the pre-eminent horseracing media rights agency, to market and distribute British and Irish horseracing to an international audience, as part of a three-year representation agreement.

The new arrangement means HBA Media, working closely with RMG, will globally showcase RMG’s British and Irish portfolio, including feature events such as the Randox Grand National Festival, the Cazoo Derby Festival, the Qatar ‘Glorious Goodwood’ Festival, the Welcome to Yorkshire Ebor Festival, Longines Irish Champions Weekend and QIPCO British Champions Day. The international showpiece events – the Dubai World Cup Carnival and the Bahrain International Trophy – are also among the portfolio.

The deal complements HBA Media’s existing commercial agreements with Ascot Racecourse that incorporates the Royal Meeting as well as all their Flat and National Hunt racing, plus the very best overseas contests, such as the Lexus Melbourne Cup, the Breeders’ Cup, the Pegasus World Cup and the richest race in the world – the Saudi Cup, which has been granted valuable Group 1 status.

This new portfolio of top-class events forms an unrivalled year-long international racing calendar and a one-stop shop for broadcasters looking for premium horseracing.

Henry Birtles, Chief Executive of HBA Media, said: “Our new alliance with RMG as distribution partner for their premier British, Irish, Dubai and Bahrain racing further bolsters HBA Media’s ability to package the very best events from around the world under one umbrella, to the benefit of all federations we are fortunate to work with and represent. Through this aggregation of global rights, we can look forward to leveraging the unique nature of each individual event, driving a higher commercial outcome for the collective. Our broadcast clients have been eager for one consistent package of racing that covers 12 months of the year. We are delighted to be teaming up with the highly respected RMG and believe that this collaboration not only adds further weight to our offering, but it completes the circle.”

Martin Stevenson, Chief Executive of Racecourse Media Group, added: “HBA Media has consistently delivered significant value from international media rights over a 15-year period and we are delighted that, through the combined packaging of both our content sets, British and Irish racing can reach a greater global audience. The broadcast landscape remains a competitive market and, for horseracing to thrive, the need for a month-to-month compelling sporting calendar is now stronger than ever and something that this collaboration can effectively deliver.”

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BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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