Latest News
ParlayBay debuts ground-breaking content with Ellmount Group

ParlayBay, the newly-launched provider of sports betting games, has announced its first operator partnership, reaching an agreement with Ellmount Group.
Unveiled in September this year, ParlayBay will supply its entire game portfolio – STREAK, BOSS, GEKKO, CUT and RUSH – which will go live in the several regulated markets operated in by Ellmount brands, such as its popular Casinoroom.
Set to transform the sports betting market by creating a game-changing experience for players, ParlayBay’s contemporary and engaging titles feature designs that enable a fantastic player-centric experience, going beyond simple gamification.
ParlayBay’s games take the key aspects of casino, social gaming and sports betting and deliver it to players in a refined, modern package that features a slick UI to accentuate the experience.
All products in ParlayBay’s portfolio offers fast gameplay, consisting of short rounds, with players able to enjoy re-buy, cash-out, leaderboards and other engagement and social tools.
To make acquisition and engagement as seamless as possible, barriers to play are removed by its appeal to the broadest possible customer base – meaning that expert knowledge of sports betting stats is not required for players.
William Lövqvist, Commercial Manager at ParlayBay, said: “Ellmount Group is a renowned and respected operator that shares our vision for the future of sports betting and entertainment. We couldn’t think of a better partner to make our debut with and to show their players an innovative, fun and engaging sports betting games product.
“We are extremely proud of our games – they bring added value to bettors in a package that hasn’t been seen before. Next year will see us introduce more content and just like our launch titles, they will offer players a remarkable gaming experience. We can’t wait to see how they and the industry react.”
Claës af Burén, CEO at Ellmount group, said: “There has been a lot of buzz globally around sports betting lately but honestly, there hasn’t been a whole lot of innovation going on. This is why I was super excited to see what ParlayBay had in the pipeline. I say it’s time for some serious change in what we offer our customers.
“Online casino, and even more so sports betting, are in desperate need of innovation. Our customers deserve it, and we all need to find new and improved ways to engage with our customers. ParlayBay games do just that. They offer the perfect bridge between sports betting, casino and social gaming – all in a fun, fast, and very easy-to-use package. This is the key to continued success.
“We are very happy to be the first operator partner for ParlayBay and we look forward to disrupting the world of online light entertainment together, as ParlayBay steps up to the plate and delivers a much-needed game-changing experience.”
Latest News
IMG ARENA invests in computer vision specialist Signality

Enables IMG ARENA to capture richer, faster and more accurate data on behalf of sports leagues and federations, enhancing fan experience and engagement
IMG ARENA, a leading sports data and technology business, announced today a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.
Combined with IMG ARENA’s leading products, extensive network, and operational scale, Signality’s deep tech, cloud-based platform, which uses artificial intelligence to extract highly accurate sports event tracking data in real-time, provides sports leagues and federations, and ultimately fans, an enriched experience, driving greater fan engagement content solutions.
Established in 2016, the Sweden-based company will become part of London-headquartered IMG ARENA with continued oversight from co-founders Mikael Rousson and Michael Hoglund.
Brad van Wely, Chief Product Officer, IMG ARENA, said: “This is a very exciting and important investment for IMG ARENA. It will enable us to build a next-generation data collection system, which will generate new and exciting insights across a multitude of sports. This compelling data will underpin both our current and future suite of products for rightsholders and fans alike, combining real-time data, and analytics with innovative front-end solutions to enhance the fan experience.”
Mikael Rousson, co-founder and CEO, Signality, said: “Signality was born from a vision of enhancing sport at a fundamental level using computer vision technology. Joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. It will accelerate our joint desire of having a global impact on the future of sports and sports fans.”
IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour PGA Tour, MLS and the FA.
Industry News
Announcing the Winners of the Baltic and Scandinavian Gaming Awards 2022

The Baltic and Scandinavian Gaming Awards (BSG Awards) are once again back to celebrate outstanding businesses of the region in the Gambling industry. The BSG Awards 2022 recognized outstanding achievements in 28 categories, with final results decided by delegates of the MARE BALTICUM Gaming Summit brought to you by the #hipthers.
Launched in 2019, the BSG Awards is part of MARE BALTICUM Gaming Summit, the key event of the Baltic and Nordic region during springtime, organized by the Hipther Agency, which brings a wealth of information while also focusing on quality networking. Over the past years, the conference has toured the Baltic countries and is now going back to Vilnius, Lithuania.
The voting took place in 2 separate stages. The online voting stage determined the top 5 companies of each category with a total of 9178 votes. These companies entered the shortlists of the second voting stage, which took place in person on 12 May in Vilnius. Votes have been cast by a secret voting session at Radisson Blu Royal Astorija Hotel, Vilnius.
The Winners
The final winners in each category had been decided by the attending delegates of MARE BALTICUM Gaming Summit on 12 May in Vilnius by a secret voting session. Below are the winners of the BSG Awards in each category:
BALTIC Region
BEST ONLINE CASINO IN THE BALTICS 2022 (OPERATORS): | PAF |
BEST SPORTS BETTING OPERATOR IN THE BALTICS 2022 (OPERATORS) | BETSAFE |
BEST ESPORTS SERVICE PROVIDER IN THE BALTICS 2022 (B2B) | ULTRAPLAY |
BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE BALTICS 2022 (B2B) | BETCONSTRUCT |
RISING STAR IN BALTIC FANTASY SPORTS / VIRTUAL SPORTS 2022 (B2B) | DS VIRTUAL GAMING |
RISING STAR IN BALTIC SPORTS BETTING TECHNOLOGY 2022 (B2B) | IMG ARENA |
BEST SPORTS BETTING PROVIDER IN THE BALTICS 2022 (B2B) | ALTENAR |
BEST ONLINE CASINO PROVIDER IN THE BALTICS 2022 (B2B) | TOM HORN GAMING |
BEST SLOTS PROVIDER IN THE BALTICS 2022 (B2B) | WAZDAN |
BEST LIVE CASINO PROVIDER IN THE BALTICS 2022 (B2B) | BETGAMES |
RISING STAR IN BALTIC ONLINE CASINO TECHNOLOGY 2022 (B2B) | ENDORPHINA |
BEST PAYMENT SERVICE PROVIDER IN THE BALTICS 2022 (CONNECTED) | CONNECTPAY |
BEST TESTING LABORATORY IN THE BALTICS 2022 (CONNECTED) | BMM TESTLABS |
BEST HOSTING PROVIDER IN THE BALTICS 2022 (CONNECTED) | NETSHOP ISP |
NORDIC Region
BEST ONLINE CASINO IN THE NORDICS 2022 (OPERATORS) | BETWAY |
BEST SPORTS BETTING OPERATOR IN THE NORDICS 2022 (OPERATORS) | BETSSON |
BEST ESPORTS SERVICE PROVIDER IN THE NORDICS 2022 (B2B) | PANDASCORE |
BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE NORDICS 2022 (B2B) | SCOUT GAMING GROUP |
RISING STAR IN NORDIC FANTASY SPORTS / VIRTUAL SPORTS 2022 (B2B) | KIRON INTERACTIVE |
RISING STAR IN NORDIC SPORTS BETTING TECHNOLOGY 2022 (B2B) | SIS |
BEST SPORTS BETTING PROVIDER IN THE NORDICS 2022 (B2B) | DIGITAIN |
BEST ONLINE CASINO PROVIDER IN THE NORDICS 2022 (B2B) | SOFTSWISS |
RISING STAR IN NORDIC ONLINE CASINO TECHNOLOGY 2022 (B2B) | WAZDAN |
BEST SLOTS PROVIDER IN THE NORDICS 2022 (B2B) | PLAY’N GO |
BEST LIVE CASINO PROVIDER IN THE NORDICS 2022 (B2B) | XPROGAMING |
BEST PAYMENT SERVICE PROVIDER IN THE NORDICS 2022 (CONNECTED) | TRUSTLY |
BEST TESTING LABORATORY IN THE NORDICS 2022 (CONNECTED) | GAMING LABORATORIES INTERNATIONAL (GLI) |
BEST HOSTING PROVIDER IN THE NORDICS 2022 (CONNECTED) | INTERNET VIKINGS |
Latest News
NetBet Italy partners with top provider WMG

By welcoming WMG to its game provider family, NetBet Italy continues to secure its reputation as one of Italy’s favourite online casinos.
NetBet Italy are always looking for new ways to evolve their product offering to meet the demands of discerning customers. They have established themselves as one of the most adaptable online casino platforms, constantly welcoming new providers and their portfolios to the fold.
This new partnership between NetBet Italy and WMG, an iGaming company already popular among Italian players, helps both brands to further connect with their audience and offer an increasingly diverse game selection. Notable games from the WMG collection include Fowl Play Gold, Haunted House and Four Fowl Play, all of which and more are now playable on NetBet Italy, as well as many more.
NetBet Italy’s PR manager, Claudia Georgevici, said: “Our goal here at NetBet Italy is to create an online entertainment platform that appeals to players at all levels. We are constantly evolving our providers list to include both established gaming companies and fresh new talent that caters to specific markets.”
“Our recent partnership with WMG is a strong move for both our brand and theirs, helping us make our mark among NetBet Italy’s players and extending WMG’s reach to a wider audience. We look forward to working more with this talented provider in the future.”
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