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Galaxy Racer partners with eLaLiga Santander for “Beat the Best” international FIFA22 tournament series

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Galaxy Racer partners with eLaLiga Santander for “Beat the Best” international FIFA22 tournament series
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Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, has announced a partnership with eLaLiga Santander to present “Beat the Best”, a new online tournament series for amateur FIFA22 and FIFA Online 4 players. Running from December 2021 to May 2022, “Beat the Best ” will run across 13 international competitions online globally, as well as two in person events in China and the US.

The tournament will feature some of the world’s best up and coming amateur esports players across FIFA titles, as well as celebrities and influencers globally. The amateur players will have the opportunity to compete against one another for a cash prize of $500USD. Those who conquer the tournament will go up against eLaLiga Santander’s special celebrity guest for the chance to win an additional $500USD if they come out on top.

Tournaments will take place across Brazil, Argentina, Mexico, South Korea, Egypt, Saudi Arabia, South Africa, Turkey, Russia, Australia, Japan and Indonesia between December 2021 and May 2022, with the face-to-face tournament in China happening March 19th-20th, followed by the United States tournament on June 20th.

ELaLiga Santander is the esports branch of Spanish football’s top division LaLiga, creating a space where the passion of the football community can combine with the opportunities of esports. Players are able to represent participating football clubs from LaLiga, as they compete across FIFA titles from EA Sports.

Galaxy Racer (GXR) was founded in 2019 and is one of the fastest-growing esports, gaming and lifestyle organizations in the world, with our competitive esports division, Nigma Galaxy having an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, Valorant, PUBG Mobile, BGMI and Free Fire.

The eLaLiga “Beat the Best” tournament follows after the formation of a three-year partnership between Galaxy Racer and LaLiga in August of 2021, developed with the intentions to create a new original series, and to produce exclusive content featuring LaLiga’s top professional division football players.

Director of Digital Strategy at LaLiga, Alfredo Bermejo, comments: “The eLaLiga Fan Cup was the first project to take the good work developed at national level beyond our borders. Although we had to make changes to the project due to the pandemic, we were able to complete the tournaments in all proposed countries and lay the foundations of our international strategy, which will this year continue with two very ambitious projects: ‘Beat the Best’ and ‘Challenges’ in China and the United States,”

Galaxy Racer CEO, Paul Roy, comments: “We are excited to offer this unique opportunity to celebrate amateur esports talent in partnership with eLaLiga Santander. These tournaments  help us to create experiences that our global fan base can enjoy and participate in. We are looking forward to seeing the amateur’s blow us away with their talent!”

 

Those interested in participating in “Beat the Best” can find more related details at: http://beatthebest.elaliga.gg/

eSports

BEA to Open an Esports Performance and Education Campus at Riverside Sunderland

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The British Esports Association (BEA) has announced that it will open an esports performance and education campus at Riverside Sunderland, which will nurture and support the next generation of talent, as interest and engagement in esports grows in the UK.

BEA has made a multi-million-pound commitment to the city of Sunderland, having acquired former retail premises adjacent to the Stadium of Light, where it will establish its National Esports Performance Campus (NEPC).

The NEPC will become a centre of excellence, providing access to state-of-the-art equipment, training and investment that will support Sunderland, the North East and the UK to become a globally-recognised esports hub capable of attracting and developing the world’s best esports talent.

The campus will offer educational and coaching courses for players and all other roles within the esports industry and feature dedicated esports classrooms, performance rooms, streaming booths for shoutcaster skills and an arena space. It will also play host to regular esports events, community tournaments, summer camps and be used as a training base for the Great Britain esports team, which recently took part in the Global Esports Games in Singapore.

Chester King, chief executive officer at BEA, said: “The UK is Europe’s second-biggest video game market and ranked 6th globally – this speaks to the potential of esports which will capitalise on gaming’s popularity, with talented competitors emerging and a growing audience keen to spectate and enjoy esports as a leisure activity. This is a market that we know will explode in the UK and we want to support its growth.”

“Sunderland is a hugely ambitious and future-focused city and that aligns very much to BEA and esports, which has vast growth potential and ties into Sunderland’s strengths in gaming, digital and sport. The campus will be an inspirational site, a place for players and coaches to work, learn and develop. This is a much-needed facility and through my team’s experiences we understand its importance.”

Patrick Melia, chief executive of Sunderland City Council, said: “Esports has been a phenomenal global success, and it is a huge growth market in the UK, that will be realised over the coming years. BEA’s move puts Sunderland at the beating heart of that, and we couldn’t be more pleased.”

Councillor Graeme Miller, leader of Sunderland City Council, said: “This is a truly game-changing development for Sunderland, and we could not be more excited about having BEA choose the city for its NEPC.”

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eSports

BLAST Premier Extends its Partnership with CS.MONEY

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Leading esports tournament organiser BLAST Premier has extended its partnership with skin trading platform CS.MONEY, taking the collaboration to four years.

The partnership will be centred around educating and engaging esports and Counter-Strike fans on the wide spectrum of skins available to trade and purchase online.

The deal is the first in a number of commercial deals that BLAST will be renewing for 2022, as the company continues to increase the value of its global partnership portfolio in line with its renewed commercial development and future growth plans.

The partnership will see BLAST and CS.MONEY collaborate on a series of premium, player-led content pieces throughout the year along with owning the broadcast segment “Play of the Day”. CS.MONEY will have access to a number of physical and digital branding assets across BLAST Premier’s seven events in 2022, which typically reaches a global audience of over 150 territories in 18 different languages.

Over the last few years the partnership has become famous for its much-loved CS:GO skin content that features the world’s best players taking part in a number of challenges and games that highlight their knowledge and love for skins.

“Extending the sponsorship into a fourth year is testament to the belief and satisfaction CS.MONEY have shown in this partnership, that we’ve built up from 2019. The result of this hard work is shown by their skin trading platform becoming synonymous with our Counter-Strike tournament and we hope to build on this further in 2022. Four years is a long time in esports and we’re really proud of the content and activations we’ve delivered during this period,” Oliver Clarke, Head of Brand Partnerships for BLAST, said.

“Skins have been for a long time a natural part of Counter-Strike ecosystem along with esports. This is why it is so important for us to support the CS:GO community by allowing them to trade skins safely and comfortably and by supporting events like BLAST Premier as well. We want Counter-Strike fans to have more emotions not only from having a new skin in their favourite game but from watching spectacular games. And I am sure that our partnership with BLAST will play a major role in that,” Artsiom Rabtsau, Chief Marketing Officer at CS.Money, said.

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Yesports Closes $2.25M Round to Launch Esports Metaverse Platform

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Yesports, the world’s first eSports engagement platform, has raised $2.25m during its round of seed funding.

The list of investors includes Polygon Studios, Alphabit, Cosmos, Kernel Ventures, Mozaik Capital and NGC Ventures. The fund raised will be used for the development of its NFT-based esports marketplace and esports-focused metaverse.

Yesports represents the first cross-chain metaverse engagement platform (MEP) designed to enable more than 500 million eSports fans worldwide to engage fully with their favourite teams in custom-built metaverse experiences.

The Yesports platform will provide access to exclusive content, community initiatives, merchandise, and more by acquiring or holding NFTs.

The raise follows an initial grant from the $100m gaming-centred NFT fund Polygon Studios founded in July.

Via the Yesports marketplace, fans can trade eSports NFTs across a range of ecosystems, including Moonbeam, Ethereum, Polygon, Binance Smart Chain (BSC), and other EVM-compatible layer-1 blockchains.

Yesports will also collaborate with teams to provide fans with a private metaverse experience, allowing them to vote using DAO tokens and access clubhouses and private team NFT marketplaces.

CEO and Founder of Yesports, Sebastian Quinn, explained Web3 and the emerging metaverse allow for much greater fan participation, engagement and ownership.

“Yesports is the Web3 upgrade the eSports sector has been waiting for and will serve as a portal for eSports fans to participate in this new paradigm,” he said.

“We can’t wait to get building with teams all over the world.”

Steven Bryson-Haynes, VP of Business Development, NFT & Gaming at Polygon Studios, said: “The team at Yesports are building something extremely valuable to the rapidly developing Web3 landscape”.

“The eSporting sector’s fan base and viewing figures are expanding all the time and Yesports will galvanize this by enabling an outlet for fan engagement,” he added.

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