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New data from Niko Partners: Saudi Arabia, United Arab Emirates, and Egypt together will have 85.8 million gamers generating $3.1 billion in games revenue by 2025

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New data from Niko Partners: Saudi Arabia, United Arab Emirates, and Egypt together will have 85.8 million gamers generating $3.1 billion in games revenue by 2025
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Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their MENA (Middle East North Africa) Games Market Report. MENA has quickly emerged as a key growth region for the global video game industry, and this is the first major report covering the MENA region.

To provide a representative overview of Arabic speaking markets, the report focuses on what Niko calls the MENA-3: Saudi Arabia (KSA), the United Arab Emirates (UAE), and Egypt. The report includes a comprehensive market model and 5-year forecast through 2025 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior, with gamer behavior based off a survey of 3,000 gamers. Spotlights on the Gulf States, North Africa, and Jordan are also included.

Key takeaways from the reports include:

  • MENA-3 games revenue was $1.76 billion in 2021, rising to $3.14 billion in 2025 at a 5-year CAGR of 13.8%.
  • MENA-3 gamers reached 65.32 million in 2021, rising to 85.76 million in 2025.
  • Saudi Arabia is the gaming powerhouse of Arabic speaking nations in MENA, balancing population size with high spending power yielding the highest revenue.
  • The UAE is representative of smaller Gulf states. Arabic is the official language, yet the population is predominately expatriates.
  • Egypt is an emerging games market with an active and competitive gaming community and MENA-3’s largest market by gamers.
  • Growth will be driven by higher spending per user, additional government support across games and esports, and more gamers entering the market.
  • Nearly half of the MENA population is under 25 years old and have grown up as digital natives with gaming playing a huge role in their entertainment.
  • Governments in the region are supportive of the video game sector. Saudi Arabia and the UAE have introduced policies to encourage game localization, local game development, new studios and offices of international game companies, and hosting major esports tournaments.

Niko’s research methodology combines data from game developers and publishers, data from other sources such as retailers and app markets, our market model, and our gamer surveys. We also regularly interview executives at games and hardware companies as well as government officials. We leverage our own proprietary primary data combined with direct access to a panel of millions of consumers throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout the region.

Asia

Infinity Kingdom to Start Open Beta in Japan on January 25th

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Infinity Kingdom to Start Open Beta in Japan on January 25th
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Infinity Kingdom, YOOZOO Games’ self-developed cartoon-style strategy mobile game, will start its open beta in Japan on January 25th, available for download on Android and iOS.

Set on the legendary continent of Norheim, players have to defend against invasion from the evil gnomes. While expanding their own cities, players must team up and protect their territories from other players.

Inspired by famous historical figures, the concept of Immortals is introduced in Infinity Kingdom. As commanders of the troops, Immortals have special skills and can be leveled up to increase their power.

After its initial launch in January, 2021, Infinity Kingdom was listed among the top 10 best-selling strategy game in more than 30 countries in Europe and the US. Now the game will be available in Japan soon, bringing OB event, new version update and new Immortal!

 

OB Event: Revival of Cities

The kingdom is suffering, it’s time to protect the people. Together with Japanese lords, unite as one to rebuild the kingdom.

With Infinity Kingdom‘s launch in Japan, a new event, Revival of Cities will be online in the OB server, Norheim Server 136. During this 60-day event, players need to collaborate and conquer. From gems, philosopher stones, to superior resources pack, the top 100 players will earn in-game goodies to the value of hundreds of US dollars.

 

Legion of Frostborne 1.8 Update

As the next round of Legion of Frostborne was about to enter its war phase, another update arrived amidst the ice and snow on January 13th.

The update has brought the official start of the Season system, applying to all servers. As each server progresses through the seasons, the maximum level of buildings, Immortals, troops and dragons increase, and new Academy Technology and Lord Talent branches are unlocked.

New Alliance tactics are available in the regular season of Legion of Frostborne, and can be used by Alliance Leader (R6) or Officers (R5) to provide all Alliance members with protection on the battlefield.

An “Illusion Battlefield” special topic is added to the Daily Talks to gather and disseminate the latest competition news, allowing players to learn and discuss strategies with each other. Players are also able to pre-arrange different troop formations that can be switched between for different combat situations.

 

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Gaming

A brand-new star on the Cute ’em up horizon! New Trailer – Switch & PS4 coming Q1

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A brand-new star on the Cute 'em up horizon! New Trailer - Switch & PS4 coming Q1
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ININ Games is proud to announce that Cotton Fantasy will be available for Nintendo Switch and PS4 this spring, both digitally and physically. After the Japanese release in December (as Cotton Rock ‘n’ Roll), this brand-new entry to the Cotton series is now making its way to the West and can be pre-ordered via a selection of retailers, varying per location. A growing list of links can be found on the ININ Games website. ININ Games is celebrating this occasion with a new trailer, showcasing many of the features, like the six iconic playable characters.

Eager collectors still have the chance to secure a Limited Edition Nintendo Switch or PS4 copy from Strictly Limited Games, at the same price as the retail edition but with alternative cover artwork and a colourful manual not included in the retail edition. Also available is a highly limited Collector’s Edition with exclusive, magical collectibles, including the official Cotton Nendoroid figure.

About the game:

Something sinister is in the making – the willows are vanishing from Fairyland and the Fairy Queen entrusts Silk with solving the case. Who could be behind this devious ploy?

For a promised lifetime all-you-can-eat supply of tasty willows, the little witch Nata de Cotton is willing to help her old friend out and embark on another adventure together.

Cotton Fantasy sets the stage for another fantastic adventure, 30 years after the Cotton series initially premiered, with lots of features to offer:

  • HD graphics & brand-new shoot ’em up game mechanics

  • 6 iconic, playable characters to choose from, each with different mechanics and attacks, even including guest characters like Umihara Kawase (from the equally named series) and Luffee from Doki Doki Poyacchio

  • Easily accessible Shoot ’em up gameplay, perfect for newcomers, but with enough depth for veterans

  • 16 colourful and varied scrolling stages to unlock, with vertical, horizontal, and 3D movement

  • Light-hearted story with fun and charming cutscenes voiced entirely in Japanese (English, French, Italian, German, Spanish subtitles included)

  • Exhilarating soundtrack featuring iconic remastered tracks from past games

  • Unlockable content and different characters offer high replayability

  • Aim for the high score in your nation and globally with the featured ranking boards

 

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Asia

Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now

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Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now
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SuperGaming, one of India’s leading game development companies announced its mobile multiplayer shooter MaskGun has crossed 60 million players. January also marks the game’s third anniversary.

To celebrate this, MaskGun gets a new update known as the 3rd Anniversary Update. It brings a revamped user interface, fresh skins, and hotly-requested 1v1 mode. It’s out now via the App and Play Store.

“The MaskGun anniversary update is our biggest one yet,” says Roby John, CEO and co-founder. “1v1 in particular has been the most requested feature from the community. It aims to be a test of true skill to show off the best talent from MaskGun’s 60 million plus players as there won’t be a team to make up for your lapses or carry you in a match.”

As the name suggests, 1v1 pits one player against another in a no-holds barred contest to see who is the best. Select from three weapon types — assault rifle, shotgun, and sniper rifle and square off against your friend (or enemy) and settle rivalries once and for all. You can check out what to expect from 1v1 in this handy trailer:

Beat your rivals consistently and you could find yourself a spot on MaskGun’s leaderboard and win unique in-game rewards too. You can access the mode from the Rumble section of the game’s menu. Other additions include new female agents and dragonborne weapon skins. You can download MaskGun for free right now on the App Store and Google Play.

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