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Fnatic partners with L’Oréal Men Expert to help its players #PrepToPlay

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Fnatic partners with L'Oréal Men Expert to help its players #PrepToPlay
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London-based global esports performance brand Fnatic has today revealed its latest partnership with L’Oréal Men Expert, one of the world’s leading beauty and personal care companies. As part of the deal, the brands will develop and deploy engaging and creative content, as well as co-branded product activations, through the lens of the shared #PrepToPlay concept. L’Oréal Men Expert will also feature as the sole partner on the back of each Fnatic team’s jersey.

The collaboration with L’Oréal Men Expert and the creation of #PrepToPlay takes Fnatic’s ambition to level-up player performance in-game, by preparing out of it, one step further. The beauty and personal care brand will be involved in teams’ pre-game social media content, with a further #PrepToPlay content series planned to build hype leading up to some of the biggest moments in the esports calendar. As well as this, L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT product ranges will be made available for all Fnatic players, coaching staff, and talent, to help underpin this off-game support.

To complement the co-branded content, L’Oréal Men Expert will also sponsor Fnatic’s resident League of Legends content creator Rhobalas’ popular online web series, “The Rhobalas Show”, which focuses on all things League of Legends and LEC, featuring in-depth guest interviews with players, organisations and much more.

Fnatic CEO, Sam Mathews said: “Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”

L’Oréal Men Expert Global Marketing Director, Christine Nguyen said: “As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”

eSports

NuxGame Improves Its Sportsbook Solution Performances

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NuxGame updates its bookmaker software for sportsbook platforms. The software has every component and integration required for business operating. Now, bookmakers can take an equipped sportsbook component for installation to their websites to provide their customers with new features.

With NuxGame sports betting software, bookmakers can now give punters pre-match and live wagering on over 70,000 sporting events every month. NuxGame software contains every major tournament, top league, and every other notable sporting event to attract punters.

The sports NuxGame offers are Tennis, American Football, Futsal, Soccer, Table Tennis, Basketball, Rugby, AFL, Baseball, Volleyball, Cricket, Handball, Boxing, Darts, and so on.

Besides that, NuxGame is a solution for every top eSports league which includes Rainbow Six, League of Legends, CS GO, Valorant, Overwatch, and much more.

One of the many advantages of the company’s solution is the advanced betting odds system. NuxGame offers over 600 unique types of odds which are viewable in Fractional, Decimal, or American format. In addition, NuxGame renders comprehensive guiding principles to bookmakers. These principles make the integration process quick and without complications.

NuxGame solutions give the platform that comprises user management, sports, finance, risk and odd management, and so on. That aside, NuxGame offers the sports wagering API which makes the integration of any sport possible.

Turnkey is a NuxGame solution providing a complete gaming platform with accessible website frameworks, premier customized odds, thousands of casino games, an adjustable bonus system, and so much more.

Sport Engine is the solution giving betting odds core to make possible for clients to build their own platform considering their personal views on what their brand will be.

Retail is a software solution for land-based bookie business. It provides bookmakers with a live monitor solution, a user-friendly platform, and powerful admin panels.

NuxGame is an iGaming provider offering fully-fledged sportsbook solutions for a successful bookmaker business.

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Strive Football Group enters the Esports and Web 3.0 spaces

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Strive Football Group enters the Esports and Web 3.0 spaces
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By embracing change in a fast-paced world and at the heart of innovation, Strive Football Group is entering the Esports and Web 3.0 spaces through different global educational projects, initiatives, partnerships, and investments.

For the first time ever at the global level, Strive Football Group is launching its next generation of professional football academies designed for elite athletes, integrating Esports and Web 3.0 in tandem with professional football development.

The world’s leading pro academy, the International Center of European Football (The ICEF) in Europe will inaugurate a unique Strive Esports x Strive Web 3.0 program starting in Fall 2022. Youth athletes will now be able to reach their full potential on the field while having an additional pathway to success through a pragmatic curriculum. The group is partnering with some of the top experts and acknowledged specialists in Esports and Web 3.0 to equip elite athletes with deep, rare knowledge and strong expertise in next generation technologies.

‘’Enabling each player to reach their maximum potential and producing the player of the future by empowering them to be successful on and off the field has always been the objective at Strive Football Group. Combined with professional football development, the Esports and Web 3.0 program will bring athletes even further. They will develop a unique profile and have an even greater advantage either in professional football, the job market or in college as they will be empowered with knowledge to take on the challenges of tomorrow’’. Ravy Truchot, President of Strive Football Group.

Opening the program to student-athletes in Europe is the first step of a global development project which will soon see the Strive Esports and Web 3.0 program offered at Strive Football Group’s professional academies and campuses in Africa and the USA.

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eSports

SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA

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SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA
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Tundra has signed a global partnership with SideQuest, also known as Wanyoo, which will see the largest public gaming venue chain featured across the teams community activations, socials, content and Dota 2 team jerseys

Tundra, a London based esports organisation with an international roster of the world’s best Dota 2, Fortnite and FIFA talent has signed SideQuest as their Premium Partner and Official Esports Venue Partner in a global deal. The partnership will offer SideQuest visibility across all Tundra channels and will provide Tundra with bootcamp venues and spaces to create community events.

Wanyoo first launched in 1998 with an internet café in Shanghai, China and is now the largest chain of public gaming venues in the world with over 1200 stores in over 50 cities. Wanyoo UK division will now become SideQuest to give the brand a fresh new look that will better resonate with the UK gaming and esports community. Each store in the UK underwent a makeover to become an improved hub that would allow people to connect, compete and collaborate with people locally and across the country. Stores offer state-of-the-art gaming hardware, private hire, events and tournaments for any gamer of any level. SideQuest is also planning a regeneration of the esports studio based in Charing Cross Rd.

To kick off the rebrand SideQuest turned to Tundra, one of the fastest-growing esports organisations. The team recently signed a Fortnite roster and launched a content creator arm to the brand, increasing the teams reach by 81% to 2.9M in just one month with the signing of three new creators, ‘Jorhdys’, ‘Motor’, and ‘LukeDutch’, with more names being revealed soon.

The mutually beneficial partnership will offer the new brand visibility across Tundra’s social media channels and content, and promotion across the Dota 2 team’s jersey and in-game assets. Tundra will have access to all of SideQuest’s facilities across the UK for bootcamps, and together they will collaborate on community activations, allowing Tundra to cement its position as an international esports organisation.

To celebrate the rebrand and kick off the partnership Tundra pitted creators LukeDutch and Jorhdys against SebFUT and Motor to race to the flagship SideQuest Charing Cross store completing a SideQuest of their own along the way. Streamed live, creators were met at the store by Tundra’s ambassador, British Grime artist P Money who hosted a viewing party on Tundra’s Twitch channel watching as the race unfolded and interviewed talent on arrival. The broadcast offered viewers at home a chance to take a first look at the space.

Tomi Tikkala, Head of Business Development for Tundra said: “Wanyoo is a globally recognised gaming venue offering a fantastic network of players around the world. Our players, and therefore our fans, are not focused in one destination so having hubs that we can tap into for training or to connect with our community is incredibly important. We’re hoping to generate visibility for their new UK brand SideQuest and we also have big ambitions when it comes to how we engage with our community, whether that’s through content or physical events so having spaces available to us in all major cities presents a huge opportunity.”

Michael Mullholland, Marketing Manager of SideQuest said: “We at SideQuest are extremely proud to be an Premium Partner and Official Esports Venue Partner for Tundra. The world class performances of their players and their community is something that we view as greatly aligned with the experiences we want to be able to offer. Working with Tundra to be able to provide, not only the players but also their fans, unique opportunities to experience with our help is something we are extremely excited to be a part of.”

The new SideQuest Hub app and website are now available for gamers across the UK to access any of our UK Gamer Hubs and SideQuest Member benefits.

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