Affiliate Industry
Affilka by SOFTSWISS Launches a New Affiliate Program with JustBit.io
Affilka by SOFTSWISS is pleased to announce a new partnership with JustBit.io, an online casino operating under a Curacao licence. The new affiliate programme is called JustAffiliates. Justbit.io’s partnership with the affiliate marketing platform Affilka will enable the company to build strong and mutually beneficial relationships with affiliates, as well as attract quality traffic to their casino.
JustBit.io is a young and ambitious crypto-brand specialising in slots and live tables. Among the key reasons for choosing Affilka as the main partner for launching an affiliate program, Justbit.io mentioned its user-friendly payment module and commission constructor, allowing the company to customise a partner to the smallest detail. Multiple filtering options in statistics reports also help the brand do affiliate analysis faster.
The affiliate tracking software Affilka, created in 2018, is a cross functional solution for easy and fast iGaming brand promotion. Affilka is currently one of the most effective tools for affiliate marketing. Its advantages include:
- Multiple built-in payment systems
- Detailed affiliate and player reports, including advanced segmentation, filtering, and data grouping
- Synchronisation with a Casino/Sportsbook platform and data update on every 15 minutes
- Various creative solutions: banners and landings for affiliates
- Classical (RevShare, Hybrid, CPA) or customised payment strategies
“I am pleased to announce JustAffiliates – the first affiliate program, launched in the new year by Affilka, in partnership with JustBit.io! The gambling industry is an extremely competitive field. Therefore, in order to be successful, you need to choose the most reliable and reputable partners. Affilka fits the bill perfectly, since its reputation and more than a hundred satisfied clients speak for themselves,” said Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS.
“I would like to thank the Affilka team for the professionalism and focus on the customer service they demonstrated during the JustAffiliates affiliate program launch. We have already experienced the benefits of working with Affilka, so I can confidently say that JustBit.io made the right choice. I expect our affiliate program to be a great place to work productively with affiliates, growing and evolving together with our casino!” commented the Head of Affiliates at JustAffiliates.
About SOFTSWISS
Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
About JustBit.ioThe casino primarily addresses customers who want to process their deposits and withdrawals in Bitcoin. JustBit is operated by Casbit Group N.V. The company is registered and licensed in Curacao. The approval of the Caribbean state ensures absolute security for the players. Although the casino was founded in 2021, it has reinvented itself and is fast growing as one of the most modern and extensive casinos to this day. There are huge live casino offers, attractive loyalty bonuses, website in English and Japanese and more. JustBit.io – Easy way for crypto play.
Affiliate Industry
Casino Guru shortlisted for GamingTECH CEE Awards 2024 in two prestigious categories
Casino Guru, the biggest and most up-to-date online casino database and an online gambling authority, has been shortlisted for two esteemed categories at the GamingTECH CEE Awards 2024. The company has been recognized for its exceptional performance and dedication to excellence in the field of online gambling.
Casino Guru is proud to announce its shortlisting for the categories of “Best Affiliate in CEE” and “Best Support for Responsible Gambling”. This acknowledgement highlights the company’s unwavering commitment to providing a safe and responsible gaming environment while delivering outstanding affiliate services in the Central and Eastern European region.
Casino Guru has firmly established itself as a frontrunner in both categories, thanks to its consistent delivery of top-notch services across all facets of the iGaming industry. The company’s dedication to promoting responsible gambling practices has been particularly noteworthy.
In the category of “Best Support for Responsible Gambling,” Casino Guru’s participation in safer gambling stands as a testament to its innovative approach towards ensuring player safety. The company’s Gamtegrity platform, home to groundbreaking projects like the Global Self-Exclusion System (GSES), the Casino Guru Academy, and the Casino Guru Awards, has set a new standard for responsible gaming initiatives.
Moreover, Casino Guru’s commitment to transparency and integrity in providing comprehensive information about casino operators and brands has earned it a well-deserved place on the shortlist for Best Casino Affiliate. The company’s efforts in this regard have significantly contributed to enhancing the overall player experience in the iGaming industry.
The final voting for the GamingTECH CEE Awards 2024 will take place on March 26th during the prestigious Prague Gaming & TECH Summit. Attendees will have the opportunity to cast their votes, and the winners will be announced and honored at the GamingTECH CEE Awards 2024 Ceremony, which will be held at the exclusive Endorphina Club 777 Networking Party.
The Endorphina Club 777 Networking Party, sponsored and hosted by Endorphina, is scheduled to take place on March 26 at 19:00 at the Theater Royal, Vinohradská 2165, 120 00 Vinohrady. The Awards Ceremony is set to commence around 21:30, promising an evening of celebration and recognition for the industry’s top performers.
Casino Guru extends its gratitude to GamingTECH for the nominations and looks forward to the final results with great anticipation.
Affiliate Industry
ICE and iGB Affiliate smash all records ahead of next chapter opening in Barcelona
- 52,345 unique attendees •100,000+ visitor days • 164 nations represented • ‘Perfect platform’ to grasp opportunities offered by Barcelona
The international gaming industry turned out in huge numbers to mark the last editions of ICE and iGB Affiliate to be held in London with a record 52,345 gaming professionals attending both shows.
New records were set across the board ahead of the January 2025 relocation to Barcelona. The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.
Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.
The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.
Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).
Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future
“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”
He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share the findings. What I can say is that the headline figures are hugely encouraging. The response rates are unprecedented which shows a community of customers that’s really engaged with the brand.
“In terms of the satisfaction rating ICE is enjoying an approval score of 95 (out of 100) compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”
Portfolio Director Naomi Barton, who led the team responsible for delivering iGB Affiliate described the response to the show as being ‘phenomenal’. She confirmed: “The 2024 edition of iGB Affiliate re-wrote the record books with more attendees than at any time in the event’s history. The 7,295 unique visitors was 27% up on 2023 and represented the fourth consecutive year of double digit growth.
“All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 (+11% year-on-year) occupying a total of 13,647 sqm of space (+16% year-on-year). We are recording best ever satisfaction ratings and the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.
“I don’t believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”
Affiliate Industry
Blaze Gaming turns up the heat by joining First Look Games
Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates
First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.
As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.
The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.
The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.
Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.
This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.
Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”
Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”
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