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Better Collective appoints Britt Boeskov as SVP of Strategy

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Better Collective reflects on the initiatives from the ongoing UK Gambling Act review and expects limited to no financial impact
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World leading sports betting media group, Better Collective, has hired Britt Boeskov as Senior Vice President of Strategy. With this hire, Better Collective strengthens its ambition to further scale the business within the sports betting media industry.

Britt Boeskov brings with her many years of C-level experience from Kindred Group, a leading operator within the gambling industry. And especially her digital skills and expertise from the intersection between customer, product and technology will be relevant in her new position.

Jesper Søgaard, CEO and co-founder of Better Collective, says: “I am very pleased that Britt has decided to join Better Collective and look forward to welcoming her as a member of the management team. She knows the industry and she has vast experience at management level driving digital projects towards end-users. We are a growing company with very big ambitions and many ideas. Britt will become an important asset as we continue our future growth journey”. 

Britt Boeskov says: “I am excited to join Better Collective’s growing leadership team at this crucial stage of the company’s remarkable growth journey. Scaling globally while transforming the business to secure a long term sustainable performance are exactly the type of challenges I enjoy. I’ve followed the team from the sidelines for some years, and I’m deeply impressed with the culture and ambition of the organisation”.

Britt Boeskov joins Better Collective on March 1, 2022.

eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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Balkans

Wazdan marks Croatian market entry with PSK partnership

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Wazdan marks Croatian market entry with PSK partnership
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has entered the Croatian market after signing with PSK, a leading operator in the country.

The provider is taking some of its most acclaimed slots live with the operator, including player-favourites such as 9 Coins™ 1000 Edition, Hot Slot™: Magic Bombs, Burning Stars 3™, which will become available to Croatian players for the very first time.

A prominent operator in the country since 1998, PSK is part of the internationally-known Fortuna Entertainment Group. With over 900 employees and a constantly growing player base, the brand is set to enrich its content offering with Wazdan’s titles.

Croatia marks the newest market entry for Wazdan, which further boosts its impressive European performance as a result of this deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Sales and Business Development at Wazdan: “Croatia is a country that boasts a fantastic amount of potential, so we’re delighted to be entering the market for the very first time with PSK, a top-tier operator.

“We’re bringing a range of our top-performing titles to its platform, and are excited to see the reception from Croatian players towards our mechanics. We’re confident this will be the start of a successful collaboration.”

Martina Pehar, Group Product Specialist at PSK said: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal – we’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.

“Wazdan bring a fantastic collection of their titles to our platform, including standouts such as Power of Gods: Hades and Clover Lady, that we’re sure our customers are going to embrace. We look forward to seeing the results!”

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