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BETFAIR AND SPOTLIGHT SPORTS GROUP EXTEND VIDEO CONTENT AGREEMENT

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BETFAIR AND SPOTLIGHT SPORTS GROUP EXTEND VIDEO CONTENT AGREEMENT
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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it has extended and expanded its agreement with Betfair to produce live watch along video content throughout 2022.  The deal focuses on the hugely popular Racing Post Live show which launched in 2020. The broadcast gives live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing.

The extended agreement will now cover key races every Saturday throughout 2022, alongside all major UK and Ireland racing festivals, including Cheltenham, the Grand National and Royal Ascot.

The live show, hosted by Racing Post’s Dave Orton, has become a stalwart for horseracing fans – bringing them closer to the action with insider knowledge, top tips and expert opinion. Broadcast live on the Racing Post YouTube and Facebook platforms – Orton is regularly joined by a host of special guests including Kate Tracey, Ross Brieley, Nat Green and Charlie Poste.

The deepening of the video partnership also includes new market-leading graphics that provide up to the second data from the Betfair Exchange – allowing viewers to react in real-time.

Discussing the new deal and some of the shows expanded features, Spotlight Sports Group’s chief commercial officer, Sam Houlding said: ‘Our live content has grown remarkably over the past 3 years and we’re excited to be extending our partnership with  Betfair.

“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal following. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner. Our video production keeps evolving and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners”

Betfair Head of Media Relations, Barry Orr, said:

“We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022. Racing Post Live has given us another platform to showcase the functionality of the Exchange, in a live and engaging environment. Setting your own odds, being a backer or a layer and betting in-running are all brought to life for new and existing customers who watch the show and the feedback has been overwhelming positive”

Damian Mears, Head of Media Sales, said:

‘Since launch Racing Post Live has continued to show really positive growth and is now an extremely valued and established part of our major raceday output at Spotlight Sports Group. Betfair’s sponsorship and engagement through their Exchange product blends perfectly with the live aspect of the show and has great appeal to our highly engaged Racing Post audience.’

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Expanse Studios Announces Media Collaboration with Renowned List.Casino

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Expanse Studios Announces Media Collaboration with Renowned List.Casino
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Expanse Studios, a leader in developing innovative online gaming products, is proud to announce a strategic partnership with List.Casino, a trusted casino comparison site known for its meticulous user reviews and game recommendations.

List.Casino has made a mark in the online gaming community by providing players with a reliable guide to hundreds of licensed, safe, and thoroughly vetted online casinos. Reflective of their name, the platform specializes in curating specific lists tailored to each page’s content. This meticulous approach ensures that players are presented with casinos that truly match the promised payment services, games, bonuses, and other unique features, making the search for the ideal gambling destination easier and more efficient.

But List.Casino doesn’t just stop at vetting online casinos. They’ve also offered access to intriguing gambling news and in-depth analyses, the latest casino promotions, and, more recently, a keen focus on slot games and other casino-based entertainment. Each game on their platform undergoes a comprehensive review, encompassing all vital information, allowing players to make informed choices about suitable games.

Expanse Studios’ collaboration with List.Casino is a testament to both brands’ commitment to excellence. The partnership will see Expanse Studios’ range of games, notably the brand new ‘Pinjata Loca’, featured and reviewed on the platform.

Commenting on the partnership, a spokesperson from List.Casino said, “We are elated to collaborate with Expanse Studios and delve deep into reviewing their remarkable slots. After a close look at their top-notch products, it was an easy decision to spotlight ‘Pinjata Loca’ as our game of the month.”

This collaboration aims to bring the best of both worlds to the gaming community, ensuring that players have access to top-tier games in an environment that prioritizes safety, transparency, and user experience.

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Enrich Gaming content now live with Betsson

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Enrich Gaming content now live with Betsson
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Enrich Gaming, a newly launched game developer of high-quality slots, has today announced that it has integrated its content onto Tier 1 operator – Betsson.

This latest integration means that players will now have access to Enrich Gaming’s exciting new titles such as 20 Lines of Fire, 40 Lines of Fire and Clover on Fire and that will be available across multiple markets around the world.

The team behind Enrich Gaming has accumulated a wealth of experience over the years in creating slots that will truly engage the player, and this knowledge has resulted in a fantastic portfolio of low volatility games that include high quality graphics with an assortment of bonus features.

A spokesperson for Enrich Gaming said, “We couldn’t be happier that our first industry announcement is that we’ve launched on Betsson and we’re only getting started. Producing the optimum player experience is what drives us. We want to ensure that our games deliver an unparalleled end-user experience, which is why we are excited to collaborate closely with our partners and we can’t wait to release our next batch of games on the Betsson platform soon.”

Paul Malt, Head of Games at Betsson, said: ““We’re delighted to have partnered with Enrich Gaming. We know their growing collection of games are going to be a hit with our players and make a fantastic addition to our market-leading portfolio.”

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EveryMatrix Press Releases

EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification

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EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification
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EveryMatrix has become the first iGaming supplier to be awarded World Lottery Association (WLA) Safer Gambling certification following a rigorous company-wide audit process.

EveryMatrix, the industry’s fastest growing betting and gaming technology provider, joins an exclusive list of iLottery suppliers to have achieved this status.

The WLA has recognised the company’s existing high standards and ongoing and future commitments to go above and beyond its requirements to become a leader in Safer Gambling best practice.

The business underwent a stringent audit process to achieve certification. This included providing evidence that both showcased and pledges to abide by and continually implement the WLA’s guiding principles aimed at protecting players.

EveryMatrix’s Environmental, Social and Governance (ESG) policy includes a strengthened Safer Gambling strategy to ensure all its employees across its 12 global offices and all its clients have the necessary tools available to them and are fully informed of the latest research to operate in a responsible and ethical way.

Ebbe Groes, CEO, EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.

“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks.

“I’m personally committed to this, believe this is the way forward for both iLottery and iGaming and hope many others join us.”

Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator, EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business.

“We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”

Melissa Azam, CSR Senior Manager, WLA, said: “The WLA is pleased to officially recognise EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”

EveryMatrix has a dedicated Global Sustainability section for its customers and their players to access.

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