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BeyondPlay signs first major supplier deal with Pragmatic Play

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BeyondPlay signs first major supplier deal with Pragmatic Play
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BeyondPlay, a B2B start-up developing multiplayer engagement software for online slots, is set for its first major integration after securing a deal with leading games supplier Pragmatic Play.

A selection of titles from Pragmatic Play will be integrated with the BeyondPlay software solution and launched with an initial period of exclusivity with LeoVegas Group.

Following the completion of BeyondPlay’s licensing and certification process, the partnership will enable operators to offer industry-leading slot titles from the Pragmatic Play portfolio, coupled with an engaging multiplayer mode, developed by BeyondPlay, and featuring a wide array of social and interactive features. 

The deal with Pragmatic Play represents a major milestone for BeyondPlay, after the start-up closed a sizable investment round last year that saw the venture arm of LeoVegas become a lead investor. Since then, the company has moved quickly to build a strong management team with the high-profile hires of Jacqui Gatt, previously Director of Gaming at Casumo, as Chief Operating Officer; and Cristina Turbatu, formerly of Playtech, who holds the position of Chief Technology Officer.

Karolina Pelc, Founder and CEO of BeyondPlay, said: “We are super happy to see Pragmatic Play get behind our innovative vision and commit to be an early mover on this exciting opportunity. 

“Having worked with the Pragmatic Play team and their slots titles in my operator roles in the past, I am confident this will be a mutually beneficial partnership. For us, to be able to showcase our solution on some of their legendary games, is beyond exciting. We look forward to announcing many more such supplier deals in the coming months.”

Welcoming the deal, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: “We have monitored BeyondPlay’s journey very closely and we are absolutely thrilled to sign this landmark agreement with Karolina and the team.

“Multiplayer functionality begins a new chapter in igaming and opens the door to a world of new opportunities. To see our market-leading titles playing a major role in the launch of the multiplayer era is very exciting.”

The BeyondPlay software transforms solo game sessions into captivating multiplayer entertainment experiences, putting the community, real-time sharing and togetherness at its heart. The product enables both online gambling operators and their suppliers to offer a multiplayer experience on existing certified content. 

With the implementation of a multiplayer software wrapper integrated with selected slot titles and launched on an operator website, players can join the same game session on a chosen slot, combine their stakes through BeyondPlay’s patented syndicate bet functionality, and share the thrills of the game, while also enjoying interacting with each other.

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Bacta to host Social Responsibility Exchange in November

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Bacta to host Social Responsibility Exchange in November
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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Massive News for the Esports Industry with Potential Inclusion in the Commonwealth Games

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Esports is one of the fastest growing industries in the world and there’s no limit to how big it could become. It’s already breached a valuation of $1 billion, and it’s expected to grow to $13.05 billion by 2025.

One of the greatest indicators that competitive gaming is going mainstream is the fact that it has been recognised by the Commonwealth Games. Indeed, it is expected to be included when the event takes place in Victoria in 2026.

Test Run Has Already Taken Place

A few years ago, the thought of seeing Esports at the Commonwealth Games would have been laughable. Now, it is a realistic prospect. It was recently reported that a dry run of the Commonwealth Esports Championships was held in Birmingham, England, at the 2022 Commonwealth Games to see if this type of competitive action could be included as an official event in 2026. It went well and garnered positive feedback from the people involved.

The Victoria edition of the Commonwealth Games is set to take place in 2026, with 16 sports already confirmed. However, the organisers are hoping to add more to the schedule with Esports being strongly considered. Competitive gaming has proven to be a popular spectator sport, with more people tuning in to watch it every year. By 2026, there could be close to a billion people watching Esports, meaning that it would be a popular inclusion at a major event.

Esports has been referred to as the “new sporting frontier,” and it wouldn’t be surprising to see it gaining even more credibility in the next decade. Even the world’s biggest traditional sports had to start somewhere. Football and cricket are now well-established and loved the world over, and there’s nothing stopping Esports from following a similar trajectory.

How Will This Affect Related Industries?

With the Commonwealth Games set to take place in Australia next time, the country could be in a prime position to capitalise on the inclusion of Esports. Part of the success of competitive gaming up to this point has been thanks to related industries pushing it, along with big name companies striking sponsorship deals. Australian companies, therefore, will most certainly seek to capitalise in 2026.

The betting industry was built around traditional sports, and it is now a behemoth industry around the world. In Australia, online betting is so popular that there are countless sites vying for bettors’ attention. Indeed, there are so many to sift through that people turn to comparison sites that list the best ones based on their offers and ratings. Bettors simply scroll through and then click a link to be taken directly to a site.

Many of these online sportsbooks are already offering eSports betting, and the number of markets available is only set to rise in the future. When the Commonwealth Games rolls around, betting sites could benefit from special offers. They may also start to have a greater focus on Esports, thus drawing more attention to the competitive gaming industry.

Esports at the Commonwealth Games isn’t just huge news for the industry itself, but it’s a great move for related industries. Australian companies are set to benefit in 2026, with the betting industry being in a particularly strong position to take advantage.

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eSports

Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions

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Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions
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This Sunday 14th, Nigma Galaxy is set to release the first episode of their new docu-series, Jiggy Biggy Best: A CS:GO Story, which follows their hugely successful female CS:GO team and their journey to becoming champions at two major tournaments this year.

The first instalment of the series will be launching on Nigma Galaxy’s YouTube channel at 1pm CEST on Sunday. You can find more information below, in case the team’s story would be of interest to your editorial plan:

  • Fans will get a behind the scene glimpse into the female Nigma Galaxy CS:GO team preparing for two of the biggest tournaments of their careers – ESL Impact League Season 1 in Dallas to the stand-alone ESL Impact tournament in Valencia
  • The docu-series also offers an exclusive peek into the teams journey to the top – their training regime, team cohesion and a deeper dive into the world of female esports
  • Uncover the dedication and support Nigma Galaxy have placed on the competitive female esports scene, one of the fastest-growing sub-genres in the industry
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