Africa
NODWIN Gaming signs Exclusive 4 year deal with Challengermode to host South Asian & African esports tournaments
Leading global esports platform Challengermode has teamed up with NODWIN Gaming – one of the world’s leading esports companies based out of India. The partnership will see NODWIN Gaming use Challengermode’s esports tournament platform to run its esports events and tournaments in its key markets of South Asia and Africa.
NODWIN Gaming has engaged with over 20 million gamers across 120+ events in its markets, with teams competing for over 3 million USD in prizes. Starting from February 9, NODWIN will be hosting competitions on Challengermode across CSGO, Dota2, League of Legends, PUBG PC, FIFA, Apex legends and more, taking advantage of the Challengermode platform’s tools to fully automate the set-up and running of esports tournaments for esports organizers, teams and players.
The partnership will also aim to expand across platforms to include Mobile titles that are of particular interest for NODWIN Gaming and Challengermode. NODWIN Gaming will work with Challengermode actively to integrate its mobile – first approach to developing markets with the platform to build synergy for both parties.
These regular tournaments will give aspiring grassroots esports players the chance to compete in a professional setting and for real prize money with the aim of encouraging greater participation in South Asia’s vibrant esports scene among traditional gamers and under-represented demographics, such as women interested in esports. Esports hopefuls looking to level up their skills can use these tournaments as the first step in their path to becoming esports pros, as well as use Challengermode’s range of tools and coaches to improve their game.
Philip Hubner, CBDO at Challengermode said, “NODWIN Gaming has been at the forefront of the esports scene across a range of developing markets. Having worked with them previously on their esports activities in Africa, we are delighted to be expanding how we work together with this exclusive partnership for the next four years. This will allow NODWIN to use the Challengermode platform as the foundation of their esports events around the world. We are well aligned in seeing the business, entertainment and even educational opportunities of esports in the years to come and we see NODWIN Gaming as the perfect partner to advance our mission of binding the global esport ecosystem closer together.”
Gautam Virk, Co-Founder and COO, NODWIN Gaming said, “Challengermode’s experience in hosting some of the biggest events in modern esports makes them an ideal partner for NODWIN to scale up our operations in South Asia and beyond. Their platform’s ability to automate the tournament experience allows us to focus on providing services and solutions to every kind of stakeholder under the broad umbrella of the esports industry. We are also pleased to be so well aligned with them. Moving forward we will be migrating our esports initiatives to the Challengermode’s platform and we look forward to working with their team closely on our many esports tournaments planned for 2022 and beyond.”
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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