At the end of January 2022, for the fourth time in Warsaw, a prestigious event in the sports betting industry was held. It was organized by the iGamingNuts company and experts of the LegalniBukmacherzy.pl website. The annual Bookmakers’ Awards is the greatest of its kind in Poland.
Throughout the year, specialists from LegalniBukmacherzy.pl assessed the activity of bookmakers in the most important areas for this business. This year, 15 categories of awards were distinguished: Bookmaker of the Year 2021, Bookmaker debut of the year, Responsible bookmaker, The best customer service, The best marketing, The best speedway offer, The best football offer, The best combat sports offer, The best tennis offer, The best esport offer, The best ski jumping offer, The best Live Bets, The best Mobile App, The best Odds and finally Users’ award. The last prize was awarded by internet voting. Appreciation of the products and services offered by the customers themselves is one of the most valuable distinctions.
There were 12 bookmakers among the main nominees. Ultimately, 7 of them won statuettes. On the organizers’ website there are all the justifications for the selections in each category. The greatest triumph was recorded by Fortuna Poland, which won as many as 5 awards. One of them was the main prize for the Bookmaker 2021. Moreover, they were awarded for: The best combat sports offer, The best tennis offer, The best ski jumping offer and for being a Responsible bookmaker. The company’s commitment in charity work for the benefit of others was appreciated. The second place in the number of prizes was taken by Superbet Poland with 3 wins, for: The best marketing, The best Mobile App and Users’ award.
This year’s edition of the Gala was traditionally hosted by the polish well-known sports journalist Jerzy Mielewski. The guests were representatives of the nominated companies and people related to sports, e.g. former footballers of the Polish national team Slawomir Peszko and Sebastian Mila.
IGamingNuts CEO Adam Bieliński said: “This annual Bookmakers’ Awards Gala continues to strengthen our leading position on the Polish market. The bar is set higher and higher from year to year, because the market is still developing and the competition is huge. I am glad that we can organize this event, provide the highest quality and set trends.”
Video of the event: https://youtu.be/jZvbjomCdHg
Game Changers and Guild X broke records in Berlin
Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).
Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.
Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.
The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.
On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.
Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”
Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.
CT Interactive in strategic deal with Kajot
CT Interactive, a global gaming content provider, has concluded a strategic deal with Kajot. Through this partnership, CT Interactive will be able to broaden the reach of its products in Slovakia and the Czech Republic while further diversifying the content of the slots available on the platform, Kajot works with.
Kajot is a renowned Czech gaming operator with an extensive portfolio of games.
“We are proud to announce that we will work with an operator who has 26 years of experience in the gaming industry”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive. She added, “This action demonstrates our company’s intention to keep growing its market share in Europe”.
Once the integration process is completed, the first market that the company will enter with Kajot is Slovakia, and later, it will expand to the Czech Republic.
“We are pleased to conclude a deal with CT Interactive. We are certain that our customers will appreciate the inclusion of their content on our platform”, commented André Kruf, sales director at Kajot group of companies.
ZEAL brings on Rodja Schmitz-Hübsch as VP Marketing
Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing. In his position, he reports directly to COO Sönke Martens. In addition to the strategic development of marketing at ZEAL, his responsibilities also include the ongoing optimization of new customer acquisition and customer relationship management.
Before joining ZEAL, the marketing expert was Head of Campaigns at the online marketplace OTTO and worked for five years at the digital creative agency elbdudler, most recently as Managing Partner.
“I am very much looking forward to my new tasks at ZEAL, because what could be better as a marketer than making people dream and turning dreams into reality – not least, we have already paid out more than €200 million this year to our big winners alone,” says Rodja Schmitz-Hübsch. “ZEAL has made an impressive development with the portals LOTTO24 and Tipp24. Together with the great team, we will continue to write this success story and consistently pave the way for further growth in marketing.”
“Rodja Schmitz-Hübsch is a renowned marketing manager with deep expertise in brand management and e-commerce,” says Sönke Martens, COO of ZEAL. “Today, more than ever, a professional marketing strategy is crucial for companies to succeed. We are pleased to have a true professional on board with Rodja, who with his experience and passion for good marketing will be an important driver for further growth at ZEAL.”
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