Latest News
The advantages live casino games have over online casino games
The casino industry has evolved massively since the turn of the century, with advancements in technology generating a seismic shift in the way people play their favourite games.
It was once the case that people had to visit land-based venues to play casino games, but the launch of the internet sparked a dramatic change in the landscape.
Improvements in iGaming software and Wi-Fi connectivity have been primary drivers for growth in an industry that is showing little signs of slowing down.
Digital variants of games such blackjack and slots helped to attract a new demographic of players to the online casino sector, helping it become a multi-billion-dollar business.
However, arguably the biggest development in recent times has been the addition of ‘live online casino’ games into the mix.
These allow people to play live roulette games and other casino games in a digital environment, whenever they want and wherever they are in the world.
These replicate the experience of playing in a brick-and-mortar venue, but without any of the hassle or additional expense involved in travelling to such establishments.
With many casino operators reporting that live games are outstripping their digital variants in terms of revenue, we look at why they are so popular with players.
A background to live casinos
It is fair to say that when online casinos first arrived on the scene, they benefited massively from the novelty factor.
People had traditionally been forced to travel to land-based casinos to play games such as roulette, but online sites opened up a whole new world of possibilities.
In essence, online casinos featured digital variants of the games you could find in traditional casinos, but without one crucial element – the human factor.
Playing roulette in a land-based casino involves going head-to-head with a croupier. You place bets, they spin the ball around the wheel and everyone awaits the outcome.
However, online roulette is powered by a random number generator (RNG), thus removing that all-important human interaction from the equation.
To address this issue, gambling operators have expertly leveraged improvements in live streaming technology to create a new online phenomenon.
How live casinos work
Live online casinos are a combination of traditional casinos and online casinos. They effectively provide the thrills of Las Vegas via a digital device.
Many leading casino operators have built studios which are designed to recreate the gameplay experience of visiting a brick-and-mortar casino.
Table games such as roulette are central to the live casino experience, with the games hosted by a human croupier rather than being powered by an RNG.
The games are filmed and broadcast live using the latest streaming technology to devices such as personal computers, laptops, smartphones and tablets.
The player can communicate with the croupier via instant messaging software, thus replicating much of what happens in a land-based casino.
A camera technician is on hand to ensure that there are no issues with the equipment to ensure that all of the games run seamlessly.
Online casinos vs live casinos
While online casinos have proved to be hugely popular with newbies and experienced players alike, the removal of the human element is a negative.
For most players, the thrill of playing gambling games such as roulette is feeling that you are in some way in control of your own destiny. By their very nature, an RNG cannot generate this.
Removing the croupier from the equation also has the knock-on effect of reducing the skill element from games such as roulette.
Strategies such as the Martingale System are much harder to implement at online casinos, making it more difficult for players to make a profit.
Live casinos have brought the human and skill elements of casino games back to the fore, which allows players to feel like they are in control again.
While online casino games still have a place in the industry, playing live casino games is unquestionably a far more rewarding experience.
Live casinos in the future
It can be argued that online casinos have reached the peak of what they can achieve, but the same cannot be said for live casino games.
While many operators have invested significant resources into their live offering, there is still plenty of scope for growth in this area.
Finding suitable facilities to build casino studios will be a challenge that operators must overcome to keep pace with their competitors.
The range of games available is also something that will need to be addressed, with roulette and blackjack currently dominating the live casino landscape.
Finding ways to expand the game categories on offer at live casinos will be crucial if they are to maintain their current rate of growth.
Virtual reality (VR) technology could play a key role over the coming years, with the supporting hardware now proving it can deliver the goods in the casino industry.
The successful launch of a live slots-style game by developers Evolution Gaming in 2021 highlighted the potential in this area.
Some developers have already dabbled with VR roulette and it is not unreasonable to believe these could become more commonplace over the next few years.
As the last couple of decades have shown, the casino industry is in a hugely transformational period at the moment. Quite how things will look in another ten years is anyone’s guess!
Latest News
The MAC Europe Partner Marketing Conference is back!
Top market experts, over 2,500 participants, pre- and after-parties until the morning, with an unlimited bar, hookahs, and a headliner that you definitely know.
When? May 30-31, 2024 in Yerevan.
Register now to take advantage of a 30% discount for early buyers.
The conference has everything for those who already earn or want to earn from traffic, and, of course, for those looking for profitable partnership opportunities!
Our guests:
– Partners
– Money makers
– Marketers
– Webmasters
– Online entrepreneurs
– Info-businessmen
– Direct advertisers
– Crypto enthusiasts
– Everyone who wants to learn how to earn from traffic
You can expect:
– Sports tournaments for webmasters
– Business meetings
– Stylish private parties
– Dinners from sponsors and event partners
– Not to mention the grand after-party
Join us and let’s make this conference an unforgettable experience!The main rule of our events is grand scale!
The main rule of our parties is grand scale! If it’s an Afterparty, it’s a huge event with 1500+ participants, and if it’s a headliner, it’s someone recognized by GQ as “Man of the Year”, topping the charts for many years 😉
And the conference is packed with surprises! For example, you’ll meet a real monk for the absolution of affiliate sins.
There will be an unlimited bar and hookah, along with snacks, during networking with industry leaders from around the globe.
Of course, there are two dance floors – one for techno enthusiasts.
Don’t forget about the pre-party the night before the conference (May 29 at 8pm). Meet the right people before anyone else!
Of course, there will also be numerous private parties hosted by friends and sponsors, including a closed pre-party from the legendary affiliate marketing expert, Eugene Ivanov.
⚠️ WARNING: Our parties set the bar high, and after MAC, regular gatherings will not be as impressive (of course).
Let’s take a look at what happened at MAC’21:
🔥 At MAC, you can expect the largest exhibition in Europe with over 100 companies:
– Leading affiliate networks
– Media buying teams
– Traffic sources
– Advertisers
– Services
– Crypto specialists.
Participation in the conference provides an opportunity to network with key market players and gain up-to-date insights into emerging trends and internet marketing approaches.
You have the chance to step-by-step explore the niche and achieve personal success thanks to presentations, networking with practicing partners, media buying managers, influencers, and market experts.
The conference speakers include affiliate specialists, heads and owners of media buying teams, opinion leaders, and market experts.
Van Oakes – the founder and CEO of a successful e-commerce company with a seven-figure annual income.
KJ Rocker – an internet marketer and business owner, CEO of “05 Media Ltd.”
Sergey Ovseenko – the owner of an iOS app development company.
Butch Hildebrand – Lifelong strategic thinker that uses personal and business networking as an eCommerce “broker” to grow multiple streams of revenue for clients ranging from startups to multiple 7-8 figure companies in online marketing
Due to popular demand, we will soon be increasing ticket prices. Please purchase tickets now at the best available price – with up to 30% off.
Tickets are on sale now!
Looking forward to seeing you at the conference,
The MAC’s Team.
Central Europe
Wazdan amplifies Swiss presence with Swiss4Win launch
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.
As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”
Industry Awards
WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards
WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.
Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.
There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.
The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.
“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.
WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.
All the Award Winners in Full:
Best Bingo Site: Gala Bingo
Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)
Best Exclusive Bingo Game: Buzz Bingo Live Bingo
Best Pragmatic Play Bingo Site: Heart Bingo
Best Dragonfish Bingo Site: 888Ladies
Best Playtech Bingo Site: Buzz Bingo
Best Proprietary Bingo Site: Gala Bingo
Best Bingo Chat Team: Buzz Bingo
Best Slots Site: Gala Spins
Judged Awards
Better Change Positive Play Award: PlayOJO
Best Customer Service: tombola
Best Marketing Campaign: Gala Bingo
Best Mobile Bingo Site: bet365 Bingo
Best Livestream Entertainment: Buzz Bingo
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