Affilka by SOFTSWISS is pleased to announce that The Phone Casino, a project of Small Screen Casinos Ltd. has joined the list of operators that have partnered with the affiliate marketing platform. The Phone Casino is one of Affilka partners to have received permission from the United Kingdom Gambling Commission (UKGC) to operate on the UK market.
As part of the cooperation, The Phone Casino will be able to strengthen its brand position and find new ways for promotion through its affiliate program, Small Screen Casinos. At the moment, The Phone Casino uses Profit and Loss tracking tools and reporting but is planning to expand this list to include the payment systems in the near future.
The Affilka affiliate management software platform is one of the leading solutions on the iGaming market. It will be useful for promoting casinos, sportsbooks and poker rooms with affiliate programs that are customised for each client. This helps organise affiliate activities based on business requirements, collect detailed player statistics and optimise marketing costs.
Affilka’s tools, which will be useful in work, include:
- built-in payment processing (Neteller, Skrill, Cryptoprocessing, and Bank transfer)
- detailed partner and player reports available within the affiliate program interface, in CSV, JSON and XML formats as well as via the API
- simple management of banners and affiliate landings
- flexible commission constructor (RevShare, Hybrid, CPA and CPL)
- many postbacks options
- a single affiliate program for multiple brands and products
“I am pleased to announce that The Phone Casino and Affilka are launching the Small Screen Casinos affiliate program, which will be a great and effective tool for casino development and growth. Affilka offers user-friendly and easy-to-use affiliate and player solutions. With our platform, The Phone Casino will be able to analyse player behaviour and use this knowledge to drive their business”, said Anastasiya Baravaya, Product Owner at Affilka.
“We are proud to announce the evolution of our bespoke platform, by integrating with SOFTSWISS and Affilka. SSC is now able to offer affiliates the chance to participate and promote our product in multiple markets. The Affilka platform gives our partners transparency and further allows them to leverage SSC’s successes and by giving them a real competitive edge when promoting SSC’s brands”, commented Taj Ratta, Co-Founder of Small Screen Casinos Ltd.
Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.
SOFTSWISS is a widely–acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin–optimised online casino solution.
About Small Screen Casinos Ltd
Small Screen Casinos Ltd is an independent operate licensed by the Gambling Commission nd the Alderney Gambling Control Commission. SSC is both a B2B provider of software and solution to teh gaming industry as well as a B2C operator in certain regulated markets.
Catena Media Expands Strategic Review to its European Business
Catena Media has announced that it is expanding the strategic review it initiated on 20 May 2022 to its entire European online sports betting and casino affiliation business.
The European business, consisting of online sports betting and casino affiliation assets acquired prior to mid-2018, has faced challenges in recent years. These relate to regulatory changes in markets including the UK, Sweden, Germany and, most recently, the Netherlands. They also reflect general market developments in Europe, which have affected casino operations in particular.
The expanded strategic review seeks to identify efficiencies in Catena Media’s European operations and to increase the group’s focus on higher margin opportunities within the region. The intention is to free up resources to capitalise on growth opportunities in the fast-growing North American business and in the Asia-Pacific and Latin American regions, thus creating maximum value for the company and its shareholders going forward.
The group aims to pursue annualised savings of at least EUR 5m in operational and capital expenditures. Following applicable laws and relevant regulations, Catena Media will start reviewing its European product portfolio and cost base and enter into a formal consultation process for potentially affected UK- and Malta-based roles. The company intends to provide an update on the outcome before the end of September.
GiG signs extended partnership for Comply with European operator Novibet
Gaming Innovation Group Inc. (GiG), has extended its agreement with European gaming operator Novibet for its automated affiliate marketing compliance and screening tool, GiG Comply.
GiG’s automated marketing compliance solution enables operators like Novibet to scan web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.
GiG Comply will continue to help Novibet to remain proactive and in control of its marketing compliance by ensuring affiliates are fully aligned with their brand and responsible gaming requirements.
Jonas Warrer, CMO at GiG, said:“ It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply. Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”
George Gerakanakis, International Affiliate Manager at Novibet, said: “Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”
Affilka by SOFTSWISS implements CPL commission model
The leading affiliate marketing platform Affilka by SOFTSWISS broadens the capabilities of its commission constructor by adding the CPL commission model. All Affilka’s clients can now take advantage of CPL deals, allowing them to pay a fixed fee for every player registration.
The new commission plan provides additional opportunities to affiliates and operators. Unlike the CPA commission model, which requires specific actions such as a deposit or further gaming activity from players upon registration, the CPL deal provides payments for all registrations. However, operators can exclude commissions for players who have not been verified, who have another account in the casino, have been disabled, or have set a self-exclusion limit.
Affilka’s commission constructor is a flexible instrument that also allows operators to choose particular countries for CPL deals and apply a different fee rate for different GEOs if needed.
“Implementing CPL deals is another logical step in the development of our product. They offer a wealth of opportunities both for affiliates and operators. They’re great for affiliates who are just starting out in the iGaming vertical or those who want to test out new brand offers and their conversion rates as well as new GEOs. Through CPL deals, iGaming operators can increase brand awareness and attract affiliates from other niches. CPL pays less than CPA, but converts better. To reap most benefits, you need to factor in traffic quality. Luckily, our commission constructor allows you to set various rules for a CPL reward to be triggered,” noted Anastasiya Borovaya, Head of Product at Affilka by SOFTSWISS.
Affilka by SOFTSWISS – a fast-growing affiliate marketing platform – recently passed the milestone of 150 clients in its portfolio. Over the last two months, Affilka has started partnerships with 10 new brands. Expanding its customer base, the product team is constantly improving the functionality and quality of service.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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