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Worldwide Online Gambling Industry to 2027 – Featuring 888 Holdings, Betsson AB and Intralot Among Others

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Worldwide Online Gambling Industry to 2027 - Featuring 888 Holdings, Betsson AB and Intralot Among Others
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The “Online Gambling Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” report has been added to ResearchAndMarkets’s offering.

The global online gambling market reached a value of US$ 72.3 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 131.4 Billion by 2027, exhibiting a CAGR of 9.96% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Online gambling, or virtual gambling, refers to betting on casino or sports-based activities over the internet. In comparison to in-person gambling, online gambling does not involve physical interaction of players and all the sessions are moderated by computer programs. Players can virtually play various games, such as sports betting, blackjack, poker, roulette and slot machines. They can download gambling software on their personal computers or can play through a website. Online gambling offers various benefits, such as cashless transactions, accessibility through any electronic device, customizable budget and real-time gambling experience for the players.

Global Online Gambling Market Trends and Drivers:

Rapid urbanization, along with the increasing penetration of the internet across the globe, is one of the key factors driving the growth of the market. Furthermore, legalization and cultural approval of online betting in various developed countries are also providing a boost to the market growth. Online sports companies are also attaining high-profile sponsorships with various football and racing clubs, which helps attract new users. In line with this, convenient access to online casinos that can be used through mobile phones is also creating a positive impact on the online gambling industry.

Various technological advancements, such as the development of virtual reality (VR) and blockchain tools, are acting as another growth-inducing factor. These technologies aid in maintaining the transparency of gambling activities and provide an immersive experience to the player. Other factors, including increasing expenditure capacities of the consumers, along with the advent of bitcoin gambling, are expected to drive the market further.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global online gambling market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on game type and device.

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Defend Your Kingdom and Secure Huge Wins in Emperor’s Champion

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Draw your virtual swords as Stakelogic transports you back to the 12th Century Crusades, to defend your kingdom in Emperor’s Champion. Players are tasked with protecting the emperor and proving their worth on the reels, with prizes of up to 12,500x your stake and a plethora of exciting bonus features up for grabs.

This epic battle takes place across a 5×4 game grid, serving up 20 active paylines on every spin. Players will need to keep their eyes out for a range of special symbols that can land during the base game and the Free Spins round.

Multiplier Wilds can land on any spin. In addition to substituting for other symbols to help create winning combinations, these can display multipliers of up to 5x in the base game and 10x in the Free Spins round. These Multipliers are instantly applied to any wins they are a part of, significantly increasing your chances of hitting a tasty win.

Speaking of the Free Spins round, this is triggered when players land three bonus symbols on reels 1,3 and 5. However, this is no ordinary free spins bonus. At the start of the round, a trail appears above the reels, progressing one stage on every spin.

Any Wilds that land during the Free Spins will leave behind one of three colored Wild Frames. These remain persistent on the grid until the final spin. Landing further wilds inside the Frames will upgrade the Frames. In the final spin all the Frames that have been collected on the reels will become their corresponding Wilds or Multiplier Wilds.

The mighty Champion Symbol can land on any spin and will provide boosts for other symbols on the grid. They can upgrade Wild Symbols into Multiplier Wilds in both the base game and the Free Spins round. The Champion will also destroy Bonus symbols, turning them into maximum Multiplier Wilds, up to x10.

Finally, the Crusade bonus can trigger on any random spin, adding a Champion symbol and two Wild symbols anywhere on the reels.

This being a Stakelogic slot, players can activate several side bets, including the Spin to Win progressive jackpot and the Super Wheel bonus. The Super Wheel bonus, if triggered, transports players from the online slot world straight to a live studio, where they can spin the Super Wheel to trigger more bonuses or win big prizes.

James Jelliffe, Head of Games Design at Stakelogic, said: “Epic is our middle name here at Stakelogic, and slot action doesn’t get much more epic than defending a kingdom against an oncoming enemy. We had great fun building the world in Emperor’s Champion. Fantasy slots give our team a chance to explore new worlds and try exciting ideas, all of which are on full display here. Of course, the slot is much more than just its theme; it serves up huge winning potential and offers a selection of bonus features we are all incredibly proud of. “

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Compliance Updates

Hard Rock Casino NL turns to BetComply for Netherlands launch

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Hard Rock Casino NL turns to BetComply for Netherlands launch
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BetComply, iGaming’s most trusted technical and regulatory compliance firm, has partnered with iCasino, securing a Dutch licence for their recently-launched Hard Rock Casino brand.

HardRockCasino.nl operated by iCasino b.v. under a brand licence agreement announced its Netherlands launch at the start of July, having worked closely with BetComply to secure a licence from the Dutch regulator de Kansspelautoriteit (KSA) in May.

The brand will continue to work with BetComply to ensure on-going compliance within the Netherlands framework.

iCasino CEO Paul Strikers said: “It’s hugely exciting to bring such a globally renowned brand to the Dutch market for the first time. We understood early on in the process that operator compliance needed to be one of our highest priorities, and that’s why we enlisted the help of BetComply and its unparalleled expertise in the Netherlands. We thank Mike and the team for their tireless and rigorous support on our successful licence application, and look forward to building upon this partnership in the future; the first step being the application for a sports betting licence.”

BetComply Chief Compliance Officer Mike de Graaff added: “The Netherlands market has attracted some huge international brands over recent months, underlining the opportunities on offer for those who build a deep understanding of their regulatory obligations. We’ve already helped more than a third of all licence holders in the country, and with the KSA taking a proactive approach across all elements of regulation, we’ll continue to support our partners, including iCasino, as market conditions evolve.”

With recent high-profile reports of serious misconduct within the iGaming compliance space, it has never been more important to pick a trusted and reliable partner, both in the Netherlands and elsewhere.

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Why segment players? Slotegrator’s new report has answers

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Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.

At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.

One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.

 

Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic:  “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.

For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”

Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.

Player segmentation helps operators to:

 

  • Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
  • Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
  • Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
  • Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
  • Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.

 

“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.

“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”

Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:

       – Bonuses

       – Deposit and withdrawal speed and methods

       – KYC (Know Your Customer) queries

 

A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”

User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.

Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.

A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.

Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.

Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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