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Century Casinos Sign Horseracing Content Partnership with BetMakers

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Those who love watching and gambling on horse racing are in for a treat. BetMakers have announced that they have signed a content distribution partnership with Century Casinos.

The deal will see both horse racing broadcasts and betting information being sent to betting operators that hold a license. This distribution will be achieved by using the Global Racing Network. That is a technology subsidiary of BetMakers and they help provide a link between racing rights holders and licensed betting operators.

Their content is broadcast via the use of their Race Video software. Fixed price odds are supplied by using their Official Price branding and betting data. They have a Reporting & Analytics platform that is used for this purpose.

This will see horse racing from the Century Downs Racetrack and Casino in Alberta, Canada. The Global Racing Network will be able to distribute all the content produced. This will be in conjunction with the offering of fixed-odds betting.

If you want to place bets on horse racing, it’s important to find out as much information as you can. This includes the best offers according to horse.bet.

The Partnerships Manager of Global Racing Network is Kerry Gatten. Talking about the deal, she said: “We are delighted to offer the first-rate content of Century Downs and Century Mile to a global audience, and to help introduce a new source of betting revenue to the Century tracks.”

Gatten added that: “We want our global partners to know that Century is an attractive racing content option, with an extensive calendar of high-quality standardbred and thoroughbred racing in a time zone that is accessible to a broad array of markets including Europe, Asia, and Australasia.”

The CEO- North America for BetMakers, Christian Stuart also commented on the deal. He believes that the BetMakers’ Global Racing Network distribution services are “designed to support the international expansion goals of partners like Century and to help them generate revenue from new sources.”

This will continue their belief that to achieve growth in racing, they need to help their clients “distribute their racing to as many markets and licensed operators as possible and to offer a range of products to satisfy every bettor.”

Also delighted with the deal is Raul Ryneveld. He’s the Managing Director of Racing, Century Downs, and Century Mile. He said that the Century racetracks “have worked hard” in their attempt to become “a premier destination for horseracing fans in Canada.”

The company is now “excited” that they can expand their distribution to “new markets and new racing enthusiasts all over the world” thanks to this partnership with Global Racing Network.

At present, they own and operate nine casinos in North America. These include casinos in Colorado, USA, and St Albert in Canada and also the Mountaineer Casino, Racetrack & Resort in New Cumberland, West Virginia. Another racetrack they own is the Century Mile Racetrack and Casino in Edmonton, Alberta, Canada.

They also have a 66.6% ownership interest in Casinos Poland Ltd, which owns and operates eight casinos throughout Poland. An agreement to operate two ship-based casinos is also on the way. The busy company has a definitive agreement to buy the Nugget Casino Resort that is situated in Reno-Sparks, Nevada, USA.

The first meeting covered took place on 26 February at Century Downs. That was a harness racing card with ten races being held. The first race of the year was one that fans of the Star Wars movies may have enjoyed betting on. It was Jedi Tricks that was the surprise winner of the opener for owners Brent Bodor and Sandor Jaszai.

Those who were backing the entries of Brent Bodor were in for a profitable afternoon. He trained the next two winners on the card as both Classy Artist and Diggin A Trench won their races. Not so successful was Pure Addition who was attempting to make it eight wins out of eight this year. It was not to be with Stash The Cookies getting the win.

The deal with Global Racing Network will produce some exciting races. That was definitely the case in Race 5 of this meeting at Century Downs. The race ended in a dead heat between Rockin Shadow and Blue Who. The exciting finish saw four horses battling it outright to the line. More races like that in the future will make this deal very successful. The next meeting is on Saturday, March 5.

There’s no thoroughbred racing at Century Downs this year. However, there will be some at the Century Mile racetrack with the first meeting due to take place on April 30. There’s certainly plenty of racing at this track for gamblers to try their luck on.

This includes harness racing and Quarter Horse Racing. All will produce some great racing to be featured in this new deal with Global Racing Network.

 

Gaming

Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios

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Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.

Antoine Jullemier, VP, Gaming at Bidstack, said:

“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory  and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”

Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.

Otto Simola, Head of Game Economy from Fingersoft, said:

“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”

The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments.  Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.

Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:

“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”

Ross Jones, Co-Founder at Fat Cigar Productions, said:

“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”

Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.

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eSports

With new momentum into the second esport season: Ski Challenge plans Nations Cup

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With new momentum into the second esport season: Ski Challenge plans Nations Cup
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Ski Challenge, the fast-paced esports game by Greentube, has become one of the most popular sports games just a few months after its official launch. For the second season, the developers of NOVOMATIC Digital Gaming and Entertainment Division, in close cooperation with ski associations and co-shareholders from Austria (Ă–SV), Switzerland (Swiss-Ski), and Germany (DSV), are planning an attractive innovation for all ski and game enthusiasts: the Nations Cup, starting in autumn 2023.

Developed as a tribute to Greentube’s first published game, Ski Challenge has had an extremely successful first season with over half a million downloads on iOS and Android since its release in October 2022. The game is not only popular among players but has also established itself as an attractive platform for high-profile global brand partnerships.

Thanks to continuous and extensive updates that enhance the competitive nature of Ski Challenge, Greentube and the three successful ski associations, Ă–SV, Swiss-Ski, and DSV, have now joined forces as shareholders to create an exciting new tournament series: the Ski Challenge Nations Cup.

This thrilling competition invites players to represent their countries and compete for honor, glory, and attractive prizes in multiple qualifying rounds and the tournament phase. But that’s not all. Ski Challenge players who qualify for Germany, Austria, and Switzerland will now compete as official national teams for their respective ski associations.

The tournament events will take place parallel to the actual Ski World Cup events. With this expansion, Ski Challenge aims to further strengthen its esports concept and transfer the enthusiasm of skiing into the virtual world.

Michael Bauer, Greentube’s CFO/CGO, said: “We are thrilled to be able to add a number of new teams to the game as part of our Ski Challenge Nations Cup update. These federations are staples of the sport and give the game another level of legitimacy. We firmly believe our highly dedicated and loyal player base will be delighted with these upcoming additions as Ski Challenge continues to grow as a premier esports title.”

Diego ZĂĽger, CEO Commercial Swiss-Ski: “This is a great opportunity for skiing. With the establishment of the Nations Cup and the entry into esports, we will inspire new target groups and further develop skiing as a whole. The successful cooperation with Ski Austria and the German Ski Association, as well as Greentube, shows that a lot is possible with good collaboration.”

Stefan Schwarzbach, Board of Communication, German Ski Association: “With the Nations Cup, we as associations want to establish a direct connection to real skiing and our top athletes. Ski Challenge is increasingly becoming an attractive communication platform to inspire children and young people for skiing. In the medium term, our clubs and ski clubs should also benefit from this.”

Christian Scherer, Secretary General, Austrian Ski Association: “We are incredibly excited to launch a virtual tournament series that will revolutionize the world of skiing and bring nations together. This initiative expands the reach and ignites the competitive spirit of skiers worldwide. It is undoubtedly one of the most exciting announcements of 2023 as we embark on this exciting journey to shape the future of skiing and create an unforgettable experience for all involved.”

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Latest News

Three Areas Which Could Be Emerging Bingo Markets of the Future

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Casinos are in many countries around the world. Spurred on by online offerings, it is an industry that is more popular than ever. Bingo, a similar concept, has a different perspective. It is growing in popularity online, and certain countries are filled with bustling halls and vibrant venues. Others have few physical spaces at all. Below, we look at areas which could be the emerging bingo markets of the future.

Eastern Europe

The United Kingdom has around 350 bingo clubs, with the US deeming them equally as popular. Yet in other countries and provinces, bingo halls are less prevalent, despite the games following online. Add to this that most countries have at least one variation of bingo, and it seems like halls should be a lucrative attraction.

The best tactic when entering these markets would be to combine online sites with physical establishments. Online sites offer convenience, while physical halls make going out to bingo an event. Bingo companies in the UK have been doing this for some time. While many countries have physical locations, they often lack the investment and attraction that the halls of the UK and the US do.

One particular area they could be developed in is Eastern Europe. Southern states such as Romania already have a thriving scene, though even here clubs are small affairs, void of the comfort, glitz and glamour you may find in ones elsewhere. Bingo Chez Gabi, found in the capital Bucharest, epitomises bingo in the country: Home-grown affairs, with a restaurant and pub attached.

Other countries like Hungary show promise due to their developing economies in capitals such as Budapest. However, there are strict regulations for physical establishments and even very few casinos. Any halls would have to be carefully placed and have local backing.

South America

Bingo is huge in South America, and you can find major operators across the biggest countries. Argentina has over 45 bingo halls with other large countries like Brazil having over 600. Even in countries such as Columbia, there’s a bingo hall in most major shopping centres.

Where the true emerging markets are in the smaller states. This popularity is always bound to spill over, into growing economies like Chile, Peru and even smaller states like Ecuador. In Mexico, the game is also wildly popular so it makes sense that states situated between them, like Panama and Costa Rica, would be targets for companies already operating close by.

Japan

Japan itself has a large following for bingo, which is almost exclusively played online. This is because no bingo halls exist in the country, meaning the only way to play is through a mobile device.

Japan does have its fabled pachinko parlours, where tokens are won, and exchanged offsite for prizes. His could be a model that any prospective bingo companies making inroads into the country could use. However, they have to compete with the popularity of the much-loved parlours.

There are plenty of other countries and markets that will come and go. With so many different bingo variations, even without large halls, you should be able to find a game in most parts of the world.

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