Asia
Sharmilee Daru PR launches gaming division, ‘4WD Gaming’ to lead brands targeting sector growth

The first of its kind, 4WD Gaming will focus on PR & marketing for Indian as well as international brands across all categories of gaming
Sharmilee Daru PR, known for its contribution in the gaming space, most notably with Nazara Technologies Ltd., today announced the launch of its new specialized gaming division, 4WD Gaming to address the growing demand in the Indian gaming ecosystem. It will exclusively focus on gaming PR and marketing services for Indian and international brands. 4WD Gaming will encompass all categories of gaming and extend its services to brands in the space of content, talent management, esports, gamified education, game development, publishing, fantasy sports, skill based and real money gaming, Web3 & blockchain among others.
Sharmilee Daru PR has been a pioneer and worked with multiple gaming brands over the years, assisting them in navigating the market and media space. With a proficient set of people running it, the new division will be solely dedicated to the rising gaming industry. Apart from Nazara Technologies Ltd., the team’s portfolio consists of various gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Sportskeeda and Nordanvind Investment Ltd. among others.
4WD Gaming aims to successfully launch brands and strengthen their presence in the existing gaming market. It will strategically ground brands by offering both tactical and long term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line, while adding value to companies, products and services. The offerings will include public relations, marketing, content & copywriting, creators, digital gaming events and more.
Given the exponential growth rate predicted at $5 billion by 2025* for the mobile gaming industry Sharmilee Daru, Founder, 4WD Gaming says, “It is thrilling to see so many innovative companies launching their new technology and gaming brands in the Indian gaming ecosystem. These companies are instrumental to the growth and mainstreaming of the industry and we at 4WD Gaming will help in the effective delivery of their brand ethos and consolidate their position in the rapidly growing ecosystem.”
Given the expected surge and potential opportunities the Indian industry holds, she further adds, “This seemed like the perfect time to launch the specialized division and we are excited to partner brands and deliver new experiences to fans and stakeholders, driving innovation in gaming communication.”
The founder, Sharmilee Daru has more than two decades of experience in the communication space. She has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming startups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.
Asia
PAGCOR LAUNCHES BAWAT BUHAY MAHALAGA SERBISYO CARAVAN

Christmas came early for some 3,000 locals here during the launch of the Philippine Amusement and Gaming Corporation’s Bawat Buhay Mahalaga Serbisyo Caravan today.
The two-day event at the Bulacan Capitol Gymnasium is inspired by President Ferdinand Marcos Jr.’s pledge to bring government services closer to local communities, according to PAGCOR Chairman and CEO Alejandro H. Tengco.
“Today, Christmas comes early to the people and the province of Bulacan because we will be giving away gifts that will last beyond Christmas – life-changing gifts because they will serve as a new beginning for our people,” he said during the launch.
“Ito ang kauna-unahang caravan na ating inilunsad sa ilalim ng ating pamamahala,” he told the packed crowd at the capitol gymnasium.
PAGCOR has allocated Php50 million for the caravan launch alone. It covers educational grants for 2,000 students, 45 sari-sari store livelihood packages, more than 4,000 bicycle units and Php5 million worth of hospital equipment for the Bulacan Medical Center.
There were also wheelchairs, medicines, food packs as well as reading glasses and canes for senior citizens on top of medical and dental consultations during the two-day event.
Mr. Tengco said the educational grant for 2,000 students will cover both college and technical-vocational students who will each receive Php10,000 every year.
“Isanlibo po sa mga iskolar na ito ay manggagaling sa vocational schools bilang pagpapakita ng ating suporta at pagkilala sa kahalagahan ng vocational and technical education sa pangkalahatang pag-unlad ng ating mga industriya,” he said.
The state gaming agency partnered with the Bulacan Provincial Government, the Armed Forces of the Philippines Health Service Command, National University College of Dentistry, University of the Philippines (UP) Manila Chancellor’s Office and UP Manila Ugnayan ng Pahinungod for the initial caravan.
Bulacan Governor Daniel Fernando, who also graced the event, expressed his gratitude to PAGCOR for choosing the province as the first recipient of the state gaming agency’s service caravan.
“Taos-puso kaming nagpapasalamat sa PAGCOR at kay Chairman Alejandro H. Tengco sa mga handog sa aming lalawigan kabilang na ang mga livelihood packages, scholarship grants, wheelchairs at iba pa.”
After Bulacan, the caravan will go around the country to continue providing essential services, medical assistance and livelihood packages on a quarterly basis as one of PAGCOR’s major corporate social responsibility initiatives.
Asia
CasinoJan Announces the Launch of its New Website in Singapore

Previously focused only on the Norwegian online casino industry, casinojan .com is excited to announce the launch of its new website in Singapore that is designed to help as many Singaporeans as possible enjoy gambling as entertainment and to become the largest gambling portal in the Singaporean market.
From digital slots to mobile and live casinos, CasinoJan uses its team’s extensive industry knowledge to provide a variety of in-depth, honest, and unbiased articles that extensively cover every aspect of the online casino industry in Singapore.
“It’s no secret that the market for online gambling is difficult to navigate. Not only are there hundreds, if not thousands, of companies to choose from, but there are also complicated rules to adhere to,” said a spokesperson for CasinoJan. “As if that wasn’t enough, many gambling portals fail to keep their sites updated or start with incorrect information. With CasinoJan, we aim to make it both easier and safer to gamble online, whether it’s slots, table games, odds, poker, or bingo.”
Committed to offering visitors to its website the best experience, CasinoJan constantly updates its content, reviews, and payment methods while providing comprehensive opinions from its expert team about online casinos in Singapore.
Additionally, CasinoJan is in the process of further updating and increasing the scope of its website by soon implanting a list of features to benefit its visitors; these include:
- A better table that makes it easier for readers to filter and find the gaming sites they want.
- A solution for user reviews and user ratings of gaming companies from website visitors.
- The opportunity to receive information about bonus offers and new casinos by email.
- Video reviews of the most popular gambling sites in Singapore.
CasinoJan invites those interested in learning more about the leading online casinos in Singapore, as well as the best digital slot games and the most lucrative no-deposit bonuses, to visit its website today.
Asia
Fun88 Announces Exciting Partnership with Dabang Delhi Kabaddi Club for Pro Kabaddi League Season 10

Online gaming brand Fun88 has announced its latest partnership, becoming the title sponsor of the Dabang Delhi Kabaddi Club, the current reigning champion of the Pro Kabaddi League Season 8, for the ongoing Season 10, which kicked off on December 2.
This collaboration marks a significant milestone in the world of sports and entertainment, bringing together two dynamic forces committed to delivering exceptional experiences to fans.
Dabang Delhi Kabaddi Club has consistently demonstrated excellence both on and off the kabaddi field, and this partnership reaffirms their dedication to providing fans with electrifying moments. Fun88, with its reputation as a premier gaming platform, aligns perfectly with Dabang Delhi Kabaddi Club’s vision of success.
Durganath Wagle, CEO of Dabang Delhi KC, said: “We are thrilled to welcome Fun88News on board as a Title sponsor for the upcoming Pro Kabaddi League season. This collaboration represents a shared passion for delivering excitement and entertainment to our fans. Fun88’s innovative gaming platform aligns seamlessly with our vision, and we look forward to a successful and engaging season together.”
John Smith, Marketing Manager of Fun88, said: “FUN88 is delighted to be in association with Pro Kabaddi League Club Dabang Delhi. Together with the club, we live the dream of expanding our fan base, especially in India. FUN88 News is optimistic that this partnership will assist us in becoming the leading gaming, entertainment, and news platform in India.”
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