Connect with us
WINNING COMBINATION

Latest News

Playson unveils fresh brand identity as it evolves to meet long-term ambitions

Published

on

Playson Introduces Hold for Spin: A Slot-Changer User Experience
Reading Time: 2 minutes

 

Casino entertainment provider showcases modern logo as it eyes further global penetration

Playson, the fast-growing digital entertainment supplier, has revealed a fresh new brand identity including a revised modern logo, reflecting the company’s leading position in the industry and its bold ambitions to deliver the Playson experience to all customers worldwide.

The design of the new logo has been inspired by the strong desire from players to hit the play button across Playson’s diverse games offering, with the sharper red tone illustrating its more aggressive aspirations to provide entertainment and satisfaction with the highest quality of games to the liv­­es of the busy world.

Playson’s decision to introduce a fresh identity follows a series of internal improvements within the organisation, which has seen several processes updated in line with its global growth strategy. This includes a new product development approach that will influence its future product roadmap.

The refreshed identity comes at a pivotal moment in Playson’s history, following impressive commercial growth in key regulated iGaming markets across Europe.

The company is more determined than ever to produce exciting gaming products with engaging math, all wrapped in beautiful aesthetics, meeting the everlasting demand from audiences worldwide for great games.

Alex Ivshin, CEO of Playson, said: “As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”

Introducing the new brand identity also comes at a challenging period for Playson’s people based in Ukraine, with the company supporting either relocation to safer parts of the nation or moving to a different country. The company’s decision to remain committed to a brand refresh further illustrates its agility and efficiency.

Ivshin added: “This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances. We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large scale project that has been under development for several months.”

Gambling in the USA

Gaming Americas Weekly Roundup – October 7-13

Published

on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced the appointment of Marcus Sanford, former CFO of Blizzard Entertainment, as the company’s new Chief Financial Officer. Ari Koteles, who has served as PrizePicks’ CFO since 2021, has been named to the newly created role of Chief Business Officer.

International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical. Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media.

GAN Limited has announced that it has received approval from the Nevada Gaming Commission (NGC) for the merger of GAN and a subsidiary of SEGA SAMMY CREATION INC. (SSC), an affiliate of SEGA SAMMY HOLDINGS INC. The closing of the merger remains subject to other customary closing conditions including additional gaming regulatory approvals, and is expected to occur in late 2024 or early 2025.

Partnerships

Crane Payment Innovations (CPI) announced its agreement with Everi Holdings, a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. This collaboration will integrate Everi’s CashClub Wallet with CPI’s Betbridge cashless solution, enabling at-machine mobile payments in casinos. By building this solution on the trusted bill validator and TITO technology, CPI and Everi are making cashless payments seamless in casinos.

BetMGM announced that it is teaming up with GTG Network to deliver customised content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball and college football.

TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership with Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

The American Gaming Association (AGA), European Casino Association (ECA) and the Betting & Gaming Council (BGC) announced the signing of a memorandum of understanding that marks the beginning of a collaboration grounded in shared industry values and priorities. The MOU formalises a commitment among the three associations to address key issues facing the global gaming industry including illegal gambling, responsible gaming, innovation and security.

Continue Reading

Latest News

Peter & Sons Goes Launches games on Eurobet, a Leading Operator in Italy

Published

on

Peter & Sons Goes Launches games on Eurobet, a Leading Operator in Italy
Reading Time: 2 minutes

 

Peter & Sons, an innovative provider of premium online casino games, is excited to announce their games are now available on Eurobet, a leading operator in the Italian market. This collaboration marks a significant milestone for Peter & Sons as it continues to expand its presence across Europe.

Eurobet, renowned for offering a comprehensive range of high-quality gaming experiences to players in Italy, will now feature Peter & Sons’ cutting-edge slot games. Players can enjoy the unique and engaging titles that Peter & Sons has become known for, including top-performing games such as Barbarossa and Dragon Blox.

This partnership with Eurobet reinforces Peter & Sons’ commitment to bringing its creative and visually stunning gaming portfolio to new markets, providing players with unparalleled entertainment and gaming experiences.

“We are thrilled to see our games launched with Eurobet, one of Italy’s most prestigious and trusted operators. This collaboration will enable us to reach a new audience and provide Italian players with access to our top-tier games. We are confident that our unique titles will resonate well with Eurobet’s customers, and we look forward to a long and successful partnership,” said Yann Bautista founder and Commercial Director at Peter & Sons.

Alfredo Melloni, Gaming Director at Eurobet said;  “We are excited to launch Peter & Sons’ innovative games into our portfolio. Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers. We believe this collaboration will enhance our offering and further cement Eurobet’s position as a market leader in Italy,”

Peter & Sons continues to push the boundaries of online gaming, and launching on Eurobet represents another important step in their international growth strategy. Italian players can now look forward to enjoying the full suite of games from one of the industry’s most promising developers.

Continue Reading

Compliance Updates

Lucky 7 Awarded Dutch Licence with Finnplay Platform

Published

on

Lucky 7 Awarded Dutch Licence with Finnplay Platform
Reading Time: < 1 minute

 

The KSA has granted Lucky 7 the Dutch B2C online gambling licence.  The new brand, Lucky 7 will become the fifth brand to go live on the Finnplay platform in the Dutch market, maintaining the Finnish platform provider’s perfect record of licence applications in the Netherlands.

Lucky 7’s COO, Frank Loffeld says, “We are thrilled to have achieved this important milestone, and we now look forward to a very successful brand launch soon. Finnplay’s team was instrumental in helping us navigate the complex application process, and we’re pleased to have their continued support as we launch Lucky 7 to the market.”

Finnplay’s Managing Director, Jaakko Soininen added, “Our team is proud to have helped Lucky 7 get over the line in their Dutch licence application, keeping our perfect record of Dutch compliance intact.  We are eager to help them officially launch the brand now and turn it into a very successful business in the Netherlands.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.