Connect with us

Central Europe

LOTTO Hessen adopts Neccton’s player protection solution

Published

on

LOTTO Hessen adopts Neccton’s player protection solution
Reading Time: 2 minutes

 

Player protection team applying mentor software to assist German state’s lottery players

While introducing instant win games for its loyal player base, LOTTO Hessen has also enhanced its player protection software. After comparing the available solutions on the market, LOTTO Hessen has opted for Neccton.

Neccton’s mentor is a ground-breaking player behaviour analysis tool which alerts the operator and can contact players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

LOTTO Hessen’s online players are now guarded by mentor’s AI-based solution that analyses player behaviour to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

Lotteries in Germany can sell instant win games, plus Keno, alongside their traditional lottery tickets, to registered players online. mentor is now monitoring the play patterns of those customers to ensure they gamble responsibly.

Dr. Michael Auer, Director and Head of Development at Neccton, said: “We are really very proud to be working with another operator in the lottery field. LOTTO Hessen is highly reputable and their customer base is huge and still growing, so it made sense for them to work with the world-leading company in the field of player protection, Neccton.

“We already work with so many of the world’s biggest gambling companies because they recognise that our approach and our expertise is unique. We’re really excited to be bringing our value to lottery customers in Hessen, and to helping their customers enjoy gambling responsibly.

“Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to the dangerous behaviours of gambling addiction.”

Bernhard Ebersohl, head of online sales at LOTTO Hessen added: “We were looking for an advanced, scalable solution that ultimately provided real player protection – and that’s why Neccton was chosen. We look forward to many years of successful co-operation with Dr Auer and his team!”

Neccton has already had great success with Germany’s iGaming market, with most of the country’s leading operators already using mentor for player protection, and many also utilising the software’s AML module.

Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

Published

on

Reading Time: < 1 minute

 

The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

Continue Reading

Central Europe

Kindred to Withdraw from Germany

Published

on

Reading Time: < 1 minute

 

Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

Continue Reading

Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

Published

on

Symplify links up with LVC Diamond to enhance its CRM strategy
Reading Time: < 1 minute

 

Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.