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British and Irish racing to enjoy increased shop window in South Africa via new Hollywoodbets agreement

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British and Irish racing to enjoy increased shop window in South Africa via new Hollywoodbets agreement
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Racecourse Media Group (RMG) and Sports Information Services (SIS) have agreed a new fixed odds retail and online streaming deal with Hollywoodbets, which enables the South African betting operator to broadcast and take bets on British and Irish racing.

South Africa’s leading betting operator will simulcast racing from 35 British racecourses and all 26 Irish racecourses into 92 betting shops in South Africa, and online via www.hollywoodbets .net.

As part of the arrangement, RMG and SIS will work closely with Hollywoodbets to leverage its considerable marketing and promotional assets to grow turnover and interest in British and Irish racing, especially for the bigger race days.

RMG’s Chief Commercial Officer Nick Mills said: “The agreement represents an exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue, which goes back into the sport. We look forward to working on an extensive joint marketing plan, with particular focus on premium events, such as the Randox Grand National, Cazoo Derby, Dubai Duty Free Irish Derby, Qatar Sussex Stakes, Juddmonte International, Longines Irish Champions Stakes and QIPCO British Champions Day.”

Hollywoodbets Betting Operations Manager, Dermot O’Connell, said: “We’re excited to have signed up with RMG and SIS which will ensure that our customers, in both the retail and online spheres, will watch the best of British and Irish racing.”

Africa

Flutter-owned Sisal Awarded Tunisian Gaming Contract

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Flutter-owned Sisal Awarded Tunisian Gaming Contract
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Sisal, part of Flutter Entertainment, has won the contract for the management of games in Tunisia organised by Promosport, the sports betting administration under the Ministry of Youth and Sports.

This important milestone will enable Sisal to manage and develop a comprehensive product portfolio including sports betting, digital games, instant lotteries and online games for a period of 10 years. The games are distributed in Tunisia through an extensive retail and online network.

“Obtaining the award makes us very satisfied, as this tender has attracted the attention of the most important international players, with whom we have been competing in the various phases. The victory in Tunisia is strategic for us because it completes our growth path in an important area with considerable prospects for development in the future and at the same time certifies our leadership and know-how of Sisal at an international level,” Marco Caccavale, International Managing Director of Sisal, said.

The victory of the tender for the management of lotteries and sports betting in Tunisia is only the latest of the numerous results obtained by the company at an international level in recent years.

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Africa

Betika Partners with Fast Track for Automated Player Engagement

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Betika Partners with Fast Track for Automated Player Engagement
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Betika has chosen Fast Track as their partner in providing automated, personalised player engagement.

Betika is a sports betting operator founded in Kenya and now operating across 9 other African countries. As well as a focus on delivering an exceptional player experience, Betika invests in local sports via their initiative: “Betika Na Community”, and sponsors the Kenyan team: Sofapaka.

The operator has a vision of creating an automation-driven CRM strategy to increase retention. They have a high volume of monthly players, with Kenya being their largest market.

Betika chose Fast Track as their partner in developing automated CRM due to the player engagement platform’s capabilities and ease of use. Fast Track Lifecycles makes it easy to set up multi-channel automations, while the built-in segmentation model allows operators to create precise targeting for retention campaigns.

Johaar Bassier from Betika commented: “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.”

Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.”

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Africa

The return of Team Esports South Africa

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Mind Sports South Africa’s Student Team Eaports South Africa arrived home safely from Russia on Monday, 19 September 2022.

While there were critics who voiced their opinion that South Africa should not have sent a team to Russia, MSSA’s Board took the view that it was an important championship in which to compete as Team Esports South Africa would be able to gain valuable international experience.

Certainly facing the mighty CSGO and DotA 2 teams of Serbia, Russia and Khazakstan at first saw Team Esports South Africa overwhelmed, but such was the character and resilience of the South African team that the team members upped their games in subsequent games.

Simon Zandstra, captain of the CSGO team said of the experience, “It was a very good experience all round. Overall everyone had a rough time being introduced to international gaming as the standard is much  higher than what is found in South Africa.”

Suhail Khan, captain of the DotA 2 team said of the experience, “This was a worthwhile experience. This was the first time that a number of our players had participated in a first class international event. The hotel, hosts (Russian Esports Federation – ReSF), championships, and other players were absolutely amazing.” Sebastian continued to add, “The event has helped the entire South African team to grow and develop. This event will long be remembered as a watershed in terms of the improved standard of South African esports”.

Colin Webster, MSSA President, stated, “The team did South Africa proud. All of the team members are a credit to the country and I am sure all will grow in stature, experience, and skill as time goes on.”

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