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10 Proven Conversion Optimization Tips for Gambling and Betting Industry



Reading Time: 4 minutes


Are you new to this gambling and betting industry? Have you tried hard for Conversion Optimization for your Gambling business? Are you tired of searching for how to increase your casino business revenue?

If yes, then here you are going to get all the expert tips and methods which will help your gambling and betting business to grow and compete in the market.

There is a lot of competition in the market, even in the digital platform where all the casinos worldwide have launched themselves online for their users to gamble from any corner of the world. All the online casinos have their marketing strategy and work strictly on that plan and execute it.

Here, in this article, I will let you know the top proven ways to get more customers and traffic to your gambling platform.

1) Consider User’s Pain Points as an Opportunity

As you are completely aware of the fact that each casino owner who offers online gambling and betting is more focused on increasing their business and neglecting the user’s problems, they face while gambling and betting.

What you can do is; analyze the player’s problems and try aligning your gambling business module with a perfect solution for them. For instance, gamblers never want to wait for longer days to withdraw their winning amount in a bank account. Here, you can take the opportunity and provide the clients with instant transactions facility, which will also lure customers to visit and gamble on your website. That’s what actually what guys from Gclub Casino do on their online slots page.

You can offer the players to gamble in cryptocurrencies. Now all the casinos are offering crypto payments which is a far more accessible way to gamble and invest funds securely and for an anonymous transaction.

2) Professional Looking Website & Mobile App

Nowadays, maintaining a Website and Mobile App is common, which everyone does. What you must do other than all is that you have to redesign your website and mobile app, which has a professional presentation.

First of all, it must have a user-friendly interface to navigate from one page to another. Provide all the essential information quickly accessible with a proper call to action, FAQs, and technical support.

You must look after how the website and app function as now there is a vast number of mobile users. You have to target those users and design accordingly as if they are opening the site either on mobile or laptop; it must have that clarity and can run according to the devices on which it is opened.

3) Design Landing Page with Quick CTA (Call-to-Action)

Ask your web developer to design a responsive landing page for your casino with a quick CTA. It directs visitors to take the desired action, and with a single click, they will land on the website. As an example here we can mention Buaksib sports portal and their livescore page.

You must keep a note that while designing a landing page, you have to make it tempting for visitors along with whole relevant information at a place.

4) Share Master Guide Followed By Content Marketing Activities

Content Marketing is a boon for the gambling and sports betting industry to increase conversions without investing a huge budget. You have to precisely draft content based on your brand and the services that you are providing. Further, you can publish it on your blog section, social media handlers, YouTubers, and other content-rich platforms.

In your content, you must mention the USPs (Unique Sales Points) like bonuses, welcome offers, and referral rewards that your brand will be giving to the customers if they will join your gambling business.

5) Offering Rewards for Referrals

In this method, you will give rewards to those who refer new customers to your site. Here, in this method, your brand will get promoted by third parties like if a user is referring to your company for gambling and betting to others, then you must reward that particular user, which will encourage a chain promotion.

6) Invest In Paid Advertising

There are several platforms where you can advertise yourself by paying. Like Google and Bing provides paid advertisement plans for whoever wants to promote their website.

You can go for other SEM (Search Engine Marketing) and Social Media Marketing techniques to increase the visitors to your gambling site. This way, you can grab the user’s attention in no time and convert them into potential customers.

7) Contact Web Owners To Put Your Banner

As you know, several websites promote other brands and provide a space on their page for the banners where anyone who wants to promote themselves can take it by paying a certain amount. This is one of the affordable options to optimize the conversion rate for your gambling business.

8) Get Benefits From Alternative Traffic Sources

Other than Google, Facebook and Bing, you can also get traffic from other resources. For instance, you can go for YouTubers, search for Influencer marketing, share your business plan on Reddit, discuss the problems and solutions on forums, Quora, and so on.

9) Run FOMO (Fear of Missing Out) Campaigns

Have you heard about FOMO? It is a campaign where you will be flashing up the banner with the keywords like Hurry Up, two hours left to avail of the offer, Bonanza Offer, Sign up bonus, Welcome Bonus, and so on.

This type of campaign grabs the instant attention of the potential games and impacts the revenue generated for your gambling business.

10) A/B Testing

You can optimize conversion for your Gambling and Betting industry by A/B testing, where you will check and compare the two different campaigns which you will be running. A/B testing will give you a better analysis of performance to re-create the working strategy for better conversion optimization.


We have mentioned above the professional tips which will help you optimize the conversion of the gambling and betting industry. Additionally, you can run remarketing campaigns to increase the income in your casinos.

Remarketing is a cost-effective opportunity to retarget the users who have already interacted with your betting or gambling website in any form. For instance, you can offer a huge signup bonus for new customers, attract inactive users with a daily login bonus, and so on.

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



Reading Time: 2 minutes


  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



Reading Time: < 1 minute


Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


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Latest News

MERKUR Community support England Hockey’s Olympic Legacy vision



Reading Time: < 1 minute


The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


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