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LeoVegas Group increase usage of safer gambling tools in Sweden and Denmark

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LeoVegas Group increase usage of safer gambling tools in Sweden and Denmark
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LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets, following a successful rollout in the UK. Messages will educate customers about a range of safer gambling tools accessible through the sites and promote their use. On-site messaging is a proven way of increasing customer usage of safer gambling tools and developing more sustainable customer relationships, as part of LeoVegas Group’s safer gambling strategy.

LeoVegas Group launched personalised on-site messaging to UK-based customers in the autumn of 2021, educating customers about safer gambling tools. Data from the launch has shown that the messaging leads to an increased use of safer gambling tools and to deposit limits being maintained or lowered, and that these effects are greater for those customers identified as at risk of developing harmful gambling behaviours.

Using artificial intelligence, the Group’s risk model identifies those customers most at risk of developing harmful gambling habits, and then provides details of safer gambling tools and encouragement to set their own limits via personalised messaging. Content and urgency vary based on the customer’s individual gambling behaviour and history, and messages are given a prominent position on the game pages – a space that is otherwise used for promotions and new games. The launch is part of LeoVegas Group’s ongoing strategy to develop more sustainable customer relationships through an increased focus on safer gambling.

Gustaf Hagman, CEO of LeoVegas group said, “We are thrilled that our on-site messaging has proven successful in the UK – not only in driving engagement with our safer gambling tools but also by having a positive effect on customer behaviour and helping to drive forward our quest for more sustainable customer relationships. By rolling this feature in Sweden and Denmark, we will continue to make gambling at LeoVegas Group even safer.” 

Personalised messaging is now live in Sweden and Denmark on LeoVegas, Expekt and GoGo Casino brands. The service was already available on all brands in the UK and will be rolled out to additional markets in the near future.

Gambling in the USA

Tropicana Casino Moves to “Light & Wonder” Gaming Platform

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Tropicana online casino will be officially moved to the Light & Wonder platform – formerly known as Scientific Games.

The casino ended its partnership with UK-based Gamesys Limited – their previous platform provider.

The transition is expected to take place on May 25, 2022. This will bring Light & Wonder’s modern look and user interface to Tropicana, potentially boosting its position among online casinos in USA.

How Will Players Be Affected?

The Tropicana app will continue to take bets until the transition takes place.

Players shouldn’t be concerned about safety, or data transfers. All processes will be done automatically, and player records will be seamlessly transferred. Everything that’s already in your account, will stay there as you remember. This includes funds, documents, and payment methods.

After May 25, players will be able to visit the Caesars Casino app to reset their login details (if needed) and access the full range of Tropicana’s gaming library.

The full timeline for the migration goes as follows:

  • April 4: Removal of Jackpots in preparation for platform switch
  • April 30: Final day of access to daily and monthly free games
  • May 2: Promotions are put on hold
  • May 24: Tropicana Casino app stops function; account data is transferred to Caesars Casino App

How Will Tropicana Be Affected?

Tropicana stands firmly in the middle by way of revenue in New Jersey. In 2022’s first two months, they’ve made a little over 18$ million. Yet, the Ceasars Interactive brands made around $20 million in April alone.

Now that Tropicana will fall under Caesars Interactive, the two apps will be merged. Tropicana will join the ranks of Harrah’s and Ceasars’ Online, among others.

By merging with the Caesars Casino app, Tropicana casino will have access to a wider audience. What’s more, the Caesars Casino app is planned to be rebranded to the Tropicana Casino app.

This move makes sense, considering the value and recognition of the Tropicana brand name.

There are other brands that have struck partnerships with Caesars Entertainment. The date of their market entry isn’t known, but these should make an entrance at some point this year:

  • PlayUp
  • PlayOJO
  • MaximBet

What is Light & Wonder?

Light & Wonder’ Inc. was formerly known as Scientific Games Corporation. This US-based gambling company has been at the forefront of online gambling for decades.

Light & Wonder owns several prominent publishers like WMS, Shuffle Master and SG Digital. Over the years, they’ve produced thousands of slot machines, table games, and casino management systems.

Besides online casinos, many of this provider’s titles are favorites at hundreds of land casinos in Vegas, Atlantic City, and various land-based establishments across the world.

The Light & Wonder platform offers modern gaming solutions. They equip partner casinos with 500+ casino games, and various system integrations for payments, and customer support. They ease the life of casino staff and Tropicana players.

In summary, Tropicana players have every reason to be excited about this platform switch!

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eSports

BLAST and Dansk Industri team up to support growth of esports industry in Denmark

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BLAST and Dansk Industri team up to support growth of esports industry in Denmark
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Partnership will focus on establishing a national esports industry framework  

Esports entertainment company BLAST and Dansk Industri (DI) will team up to support the long-term development of esports and establish a unified voice for the industry in Denmark.

BLAST and DI will work together to help shape and support a framework to develop and further cement Denmark’s status as a leader in esports, an industry that is now valued at over a billion dollars and is on course to have a global esports viewership of 577 million by 2024.

Denmark has an illustrious history in esports, and has grown to become one of the most dominant esports nations in the world. The country is a world-leader in Counter-Strike and is the birthplace of a number of the game’s biggest talents.

The country’s esports success and strong fan following has created a fast-growing industry that is opening up career and business opportunities, to underpin this growth the sector is in need of a ratified and unified esports strategy to help realise Denmark’s true market potential.

DI is Denmark’s largest, most representative and most influential business and employers’ organisation, covering manufacturing as well as service industries across sectors such as transport, energy, IT, health, trade and professional services.

Frederikke Emily Wacker, Head of Relations at BLAST, said: “Denmark has grown to become a market-leader in esports over the last few years thanks to first-class teams, players and tournaments, along with a hugely passionate fanbase. We still see plenty of room for growth and are targeting a higher ceiling for long-term success, this development requires an esports framework and mainstream voice to help support and accelerate the industry. Working with Dansk Industri will allow us to collaborate on creating a common goal and structure to help establish a sustainable top-to-bottom vision to further cement Denmark’s position as a global leader in the space.”

Maria Krüger Torp, Head of DI Tourism and Attractions, said: It is an absolute pleasure to be a part of BLAST’s impressive journey, step-by-step intensifying the way that esport presents itself live. Denmark has achieved a unique position within esports, built with an incredible effort by enthusiasts and entrepreneurs. Now it is time to take it to the next level with unconditional support from the business community and the political decision-makers. The potential is massive.”

BLAST is an esports entertainment company that creates live and digital experiences in a number of games including Counter-Strike and Fortnite. The Danish-based company is tasked with producing the competitive Fortnite esports scene for 2022, along with operating the year-long global Counter-Strike tournament series BLAST Premier, where the best teams and biggest stars compete for ultimate glory and a multi-million-dollar prize pool.

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Latest News

AvatarUX roams the savannah in RagingPop™

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AvatarUX roams the savannah in RagingPop™
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Innovative slots supplier AvatarUX has ventured to the wild setting of the African savannah in its latest feature-rich hit, RagingPop™.

Containing AvatarUX’s hugely popular PopWins™ mechanic, the highly detailed and visually appealing slot combines numerous mechanics for action-packed gameplay.

A Golden Rhino acts as a super-high symbol, paying out with just a combination of two symbols, rather than three.

In addition, every time the reels are spun, the Raging Reel feature can be triggered, which will see Rhinos rampage across the screen, raising reel heights and adding multipliers to the matrix which can reach up to 500x in height.

In base play, through the ‘popping’ of wins, reels can reach up to six symbols high, while in the bonus this can hit seven, for increased win potential and anticipation building with every pop.

Three or more scatter symbols will award the free spins mode, which launches a multi-stage gamble mode, where players can spin a Gamble Wheel for increased free spins if successful. Multiple successful spins can lead to up to 30 free spins being awarded.

During the bonus round, there is progressive reel growth, with every reel growing by one symbol after 10 spins. This process is repeatable until max reel height is reached.

There is also the option for an Ante Bet feature to be enabled, doubling the base to bonus hit rate for an increase of 25% in stake value, as well as the ability to progress straight through to the Free Spins with the Buy Feature.

RagingPop™ becomes the latest title to join AvatarUX’s rich portfolio, filled with diverse themes that all highlight the innovative proprietary mechanic, PopWins™.

Nicola Longmuir, CEO at AvatarUX, said: “We’ve explored a plethora of dynamic themes in our PopWins™ series and in RagingPop™ we’ve journeyed to the African savannah for an immersive adventure.

“Combining numerous features, huge multipliers and a max win of 20,000x, it is another high volatility adventure that gives players the chance to enjoy the spectacular AvatarUX slots.”

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