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New model of sponsorship continues as Kindred deepens its partnership with Rangers FC

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New model of sponsorship continues as Kindred deepens its partnership with Rangers FC
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Kindred Group plc (Kindred) announces today that they have renewed its investment in `Team Talk’, which will see a significant investment as Rangers Charity Foundation continue to develop the programme. Team Talk has already helped numerous of men across Glasgow to seek advice, help and encouragement to discuss their mental health, thanks to initial funding received from Kindred last year.

Alongside this renewal and to mark an exciting week for Rangers FC, Kindred Group also announces a donation of its front-of-shirt sponsorship to the `Team Talk’ project’s logo. The shirts will be worn for the semi-final at RB Leipzig on Thursday 28th April 2022, and if Rangers progress to the final they will be worn again in May.

“The investment we are announcing today means Rangers Charity Foundation can continue the fantastic progress it made during the first year of the project. Using the unique relationship supporters have with their local club, we hope to reach hundreds more men with the expanded mental health support services who would otherwise be suffering in silence”, says Neil Banbury, General Manager UK, Kindred Group.

“The investment from Kindred Group has already been fantastic for our Team Talk project. It is the first time one of the Club’s main sponsors has made such a significant and targeted investment in the local community. We know talking can save lives and we can now extend the programme for another year, building on the success it had last year. This will allow existing and new participants to attend our weekly programme which has already had tangible benefit for their mental health and wellbeing and allowed the group to start forming connections with each other as well as be supported by our staff in a safe space”, says Connal Cochrane, Director at the Rangers Foundation.

`Team Talk’ uses the local club as a mechanism to engage with men about their mental health. The renewed year-long investment from Kindred is the core part of its ongoing commitment to become a sponsor of choice for football clubs and their communities and reinvent football sponsorship so that it benefits the whole community. Kindred also sponsors Middlesbrough FC and Derby County and invest in Team Talk schemes at each club –  with both recently winning Community Club of the Year in their respective regional EFL Awards.

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ZEAL Ventures leads financing round of prize draw platform DAYMADE

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  • Ventures division of the ZEAL Group leads 1 million Euro investment round of British prize draw start-up
  • Existing angel investors are also participating in the financing round

 

ZEAL has led a financing round in the successful UK prize gaming platform DAYMADE at a valuation of 12 million Euro via its Ventures division. In addition to ZEAL Ventures, other existing investors – several business angels with decades of experience in the gaming industry – are also participating in the round. DAYMADE will use the new funds to further scale its UK business.

ZEAL Ventures has been invested in DAYMADE since 2019 and has supported the successful British start-up in recent years not only financially, but also through ongoing advisory in areas such as strategy, regulation, marketing and organization.

DAYMADE: A British Success Story

DAYMADE was founded in 2019 with the aim of revolutionizing prize draws. The British start-up offers players the chance to win holidays, unforgettable experiences, and lifestyle prizes, while supporting a good cause.  Through a partnership with Eden Reforestation Projects, a tree is planted with every purchase. With this innovative concept, the company’s offering appeals particularly to a younger generation of adults. Its success is also reflected in the financials: DAYMADE has increased its revenue by nearly 10x in the last four years. This growth has been achieved at sustainable, attractive unit economics (revenue and costs per player). The company also achieved profitability in 2023.

Cooperation with potential

“We are delighted to once again support the DAYMADE team with a significant investment,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “For several years now, we have been observing a trend towards prize games, which are particularly popular with younger target groups such as millennials and adults in Generation Z. Companies like DAYMADE are therefore significantly contributing to shaping the future of the gaming industry. For this reason, we are delighted to continue our collaboration with DAYMADE and to continue exchanging ideas on a new gaming and entertainment experience.”

“We are thrilled to have ZEAL Ventures on board again”, says Andrew Broekelmann, CEO of DAYMADE. “Their continued support is a huge vote of confidence in our mission to re-imagine prize-based draws for a new generation of players. This funding will fuel our growth and product innovation in the UK. And it doesn’t stop there – as DAYMADE grows, so does our ability to make a real difference. With over 1.3 million trees planted through our charity partners, we’re just as committed to our planet as we are to our players. We look forward to making a greater impact, together.”

 

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ESL FACEIT Group Launches FACEIT League, an Overwatch® Team League Featuring Non-Stop Action for Players of All Skill Levels

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All-new open and inclusive multi-divisional team league offers players more opportunities to compete, with USD $170,000 prize pool and a chance to qualify for the inaugural Esports World Cup

ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced the launch of FACEIT League, an Overwatch® team League operated by FACEIT, the world’s leading online platform for competitive gaming. The all-new open circuit invites players of all skill levels across six regions to compete for their chance to win a share of the $170,000 prize pool and secure a seat at top regional slots in the inaugural Esports World Cup (EWC) taking place this summer.

FACEIT League builds on the success of the platform’s long-running Counter-Strike model, which fosters gaming communities through always-on, consistent, and rewarding structured competition and an emphasis on teamwork. An extension of ESL FACEIT Group’s multi-year agreement with Blizzard Entertainment to drive the growth of Overwatch Esports, the new community platform offers players opportunities to go from grassroots play to the world stage.

The response from Overwatch players on FACEIT has exceeded our expectations and illustrates the need for the robust, sustainable structure that we’re building with FACEIT League,” said Warren Leigh, Senior Vice President of Product, Digital Platforms, ESL FACEIT Group. “With over 50 seasons of Counter-Strike experience building some of the most successful grassroots esports ecosystems, having the opportunity to support the Overwatch community with a bespoke program is incredibly exciting.”

FACEIT League will offer multiple seven-week seasons each year, maximizing the number of opportunities for players in North America; EMEA (Europe, the Middle East, North Africa), Oceania, and South America to compete. The circuit caters to all levels of players, from fledgeling first-timers to experienced teams, presenting more opportunities to showcase raw talent and help them practice, improve, and qualify for in-person events with substantial prize pools. The Regular Season 1 takes place from April 29 to June 9, with the winning teams progressing to the Playoffs happening from June 10-23. Teams will then compete for a coveted $170,000 FACEIT League cash prize, as well as higher division promotion and a seat across EMEA, North America, Oceania and South America slots at the Esports World Cup taking place this Summer 2024.

Divisions for each region will be split into Master: Road to Esports World Cup; Expert, Advanced, and Open, with an Advanced division available for players from EMEA and North America. Expert and Advanced divisions will only be accessible via invitation to the top players based on their Elo rating, which starts based on players’ in-game ranks.

Registration for the FACEIT League Season 1 opened on Monday, March 25 at 5PM CET/4PM GMT, and ends on Thursday, April 25 at 5pm CET/4pm GMT. For more details on the FACEIT League structure and prize pool distribution, visit: faceit.com/en/league-pass/ow2

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COSY UP WITH WILD WINS AND MAGIC MULTIPLIERS IN LUCKY CUSHIONS BY BOLDPLAY

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Get ready to put your feet up and ease into a world of cascading wins in Lucky Cushions by Boldplay – the brand-new cluster pays slot where perfect pillow placement can result in players landing consecutive wins on each and every spin!

Played across an expanded 8×8 gameboard, action takes place in front of a cosy backdrop littered with colourful cushions and players will need to put together clusters of matching icons to trigger a symbol cascade. Whenever this happens, all cushions featured in the cluster will be removed from play as new ones drop from above to fill their place, potentially creating additional payouts.

What makes Lucky Cushions comfortably stand out from other cluster pays slots, however, is its exciting bonus features. Firstly, on each new round, players will notice that one non-wild icon will be selected at random to receive an additional multiplier. Any cluster wins that this special symbol appears in will see the regular win boosted by the multiplier value for even better rewards.

On top of that, the game’s wild symbol not only substitutes for all regular icons to complete winning clusters, but when it does, all matching cushions elsewhere on the reels will also be removed, potentially triggering an improved cascade. This effect can also stack after each new cascade, with players able to land consecutive wins on each game round.

To make those well-furnished wins even easier to come by, whenever a spin takes place where no clusters appear and there’s a matching symbol in one of the adjacent reel spaces, it will magically swap positions to complete a cluster and give players an additional chance to start a cascade.

Speaking on this cosy new addition to the Boldplay slot catalogue, Head of Design, Marcus Taylor said: “With its cascading reels, wild wins and big-money multipliers, Lucky Cushions is comfortably the most exciting cluster pays slot we’ve developed so far and we think players are going to love settling in for a session where multiple prizes are available on each and every spin.

“Featuring an expanded 8×8 gameboard, second-chance wins and a pair of rewarding in-reel bonus features, Lucky Cushions is an innovative addition to our line-up that’s perfectly optimised for mobile devices, making it’s a must-have title for all online operators who offer Boldplay slots.”

 

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