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Interwetten Enters into Partnership with Liverpool FC

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Sports betting operator Interwetten has entered into a long-term regional partnership with Liverpool FC. Utilising a range of partnership assets, including offline promotions and content on LFC’s digital platforms in-market, Liverpool FC and Interwetten will develop a joint entertainment programme that puts fans at the core of each activation.

This was announced by the Reds and the sports betting provider after Liverpool FC successfully reached the Champions League final, taking place on May 28 in Paris.

With its commitment to Liverpool FC, Interwetten underlines its ambition to deliver emotional brand experiences and entertainment opportunities for football fans.

“As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC,” Stefan Sulzbacher, Interwetten Speaker of the Board, said.

“We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences,” Ben Latty, Liverpool FC Commercial Director, said.

eSports

Team Vitality and Lille Olympique Sporting Club Renew Their Partnership

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Leading global esports organisation Team Vitality and Ligue 1 club Lille Olympique Sporting Club (LOSC), the 2021 French football champion and founding club of the eLigue 1 Uber Eats, announced the renewal of their partnership for the 2024 season. This renewed partnership solidifies the club’s commitment to excellence in competition and has brought together a formidable duo that will perform on the French EA SPORTS FC 24 scene. The two French clubs have joined forces for a second consecutive year to compete in French EA SPORTS FC esports.

Team Vitality and LOSC eSports introduced Ilian Bouchi as its newest recruit to the EA SPORTS FC 24 team. Coming from the north of France, Ilian is a die-hard football fan who discovered his talent for FIFA games with his family as a child, before being scouted for his potential soon after his first competitions.

Known for his exceptional mechanics, Ilian quickly ranked amongst the top players in Europe. He will focus his talents on achieving the clubs’ goals of dominating the eLigue 1 Uber Eats and taking the scene by storm. His arrival reflects the commitment of Team Vitality and LOSC eSports commitment to recruiting top young talent and remaining at the forefront of competition.

Ilian Bouchi said: “I am honoured to join a team as prestigious as Team Vitality and LOSC eSports. It’s a privilege to play alongside Rocky, having followed his career when I was younger and seen them evolve as a player. As a LOSC supporter myself, I’m really looking forward to representing the club for this upcoming season. I will do my best to take the team as far as possible.”

Team Vitality appointed Johann Simon, better known as “Maniika”, as coach of the team. The ex-professional player has over a decade of experience in FIFA games and has participated in several World Cups with several titles to his name including, eLigue 1 Champion (2017) and Dreamhack Champion (2016). This season will be the beginning of his new path into coaching. Finally, Olivier “NephaleM” Morizet takes on the role of Team Manager to support the team throughout the year.

Johann “ManiiKa” Simon said: “I am delighted to start this new adventure, particularly for a huge organisation like Team Vitality and a club like LOSC! I can’t wait to work with the team and help them conquer eLigue1.”

Just like last year, the two clubs are keen to stand out during eLigue 1 Uber Eats with the ultimate goal of winning the league and qualifying for the FIFAe World Cup.

The team will continue to wear the Team Vitality x LOSC mixed jersey with the colours of red and white which stands as a symbol of the collaboration. The team will also continue to train at Team Vitality’s V.Performance bootcamp, in the famous Stade de France. They will also have access to the prestigious Domaine de Luchin training centre and headquarters of LOSC.

“Signing LOSC for a second year is an incredible opportunity for our two clubs. LOSC is a club that shares our vision of excellence in competition, whether that is in esports or traditional sports. We can’t wait for the season to begin to see this new duo evolve together,” Nicolas Maurer, CEO & Co-founder of Team Vitality, said.

“We’re delighted to renew our collaboration with Team Vitality who are one of Europe’s leading esports organisations, after a successful first year together. Team Vitality is an ambitious organisation, and so is LOSC! We’re all competitors, and by combining our strengths and shared values, we look to achieve our highest goals. We welcome Ilian and Maniika who’ll join Rocky and the team. We hope they have a great season in EA Sports FC esports,” Olivier Letang, President and CEO of LOSC, said.

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Atlas-IAC announces collaboration with Habanero

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Atlas-IAC announces collaboration with Habanero
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Leading slots studio and platform provider to elevate player experience

Atlas-IAC, a next-generation platform for gambling operators, has agreed to showcase Habanero’s expansive portfolio of high-quality slot games.

The new partnership will see Atlas-IAC take a significant stride towards expanding its already comprehensive iGaming aggregation suite – with the deal set to enable Atlas-IAC to offer Habanero’s award-winning portfolio.

This cooperation underscores Atlas-IAC’s commitment to offering a comprehensive and top-tier gaming experience to both operators and players, with its platform continuing to dominate the LatAm region.

Maxim Slobodyanyuk, CEO at Atlas-IAC, said: “We are thrilled to collaborate with Habanero, a powerhouse in the iGaming industry.

“This integration enables us to enhance our platform’s offerings with Habanero’s top-notch games. Our commitment to providing unparalleled gaming experiences aligns perfectly with Habanero’s ethos, and we are excited to embark on this journey together.”

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Gaming

Playtika Holding Completes Acquisition of Innplay Labs

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Playtika Holding Corp., a mobile games pioneer and interactive entertainment leader, has completed the acquisition of Innplay Labs, a mobile gaming studio in Israel and home to the highly rated “Animals & Coins.”

This milestone marks Playtika’s second strategic acquisition this quarter, with the previous acquisition of Youda Games’ card game portfolio from Azerion closing in late August. The acquisition of Innplay Labs further demonstrates Playtika’s commitment to strategic expansion of its mobile gaming portfolio.

“Since our founding and through our track record of optimizing high-growth potential IP, like ‘Animals & Coins,’ Playtika has built a reputation for completing strategic acquisitions that deliver value to shareholders. This acquisition of Innplay Labs strengthens our position as a mobile games leader and is a testament to our commitment to investing in Israel as a global technology and innovation hub,” Craig Abrahams, President and Chief Financial Officer of Playtika, said.

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