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TalkBanStop Campaign has had Positive Impact, Says Ipsos Study

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A new independent study from Ipsos highlights the positive impact that TalkBanStop – a partnership between GamCare, Gamban and GAMSTOP – has had in helping people to stop gambling following its first year as a pilot programme.

The partnership brings together practical free tools and support which can help people to stop gambling and maintain a successful recovery. It offers a combination of personal support via GamCare’s trained advisers, free access to Gamban blocking software which can be installed on multiple devices, and signposting to register for the free self-exclusion scheme, GAMSTOP.

Since the partnership launched, Gamban’s blocking software has been downloaded for free more than 9000 times.

Evaluated by Ipsos, the research highlights the impact the tools have had in helping individuals to entirely stop or reduce their gambling online, with those making use of both Gamban and GAMSTOP, as well as using bank blocking software, the most successful in stopping online gambling.

For those individuals who did stop or reduce their gambling online, a noticeable reduction in gambling-related harms was observed. Respondents engaged with the partnership reported an improvement in:

  • Financial situation – people reported being in a better position financially, even just a few months after implementing the tools. Some reported they were even able to start saving again.
  • Enhanced relationships – participants reported they were enjoying better relationships after implementing the tools. Many remarked they were able to be more open about their gambling and showcase how they were dealing with it through the tools.
  • Overall wellbeing – people’s wellbeing was also a key area of improvement, with better sleep and a more positive mindset.
  • Performance at work – respondents also reported they were able to focus more at work and were not getting distracted by gambling during work hours.

“It gives you the stonewall that you need, that you’ve got to have in order to stop and then, once you’ve stopped, then you can start doing the work on why you did it and what the real problems are behind it. And that’s where the counselling was excellent because it did help me to realise what the real problems were,” one anonymous participant said.

“Since the TalkBanStop partnership started we’ve seen a huge value in pooling our tools and support together to help people stop gambling online. Throughout the pilot year we’ve seen how having all three of our interventions, layered together, have amplified the impact for individuals who need them most,” Anna Hemmings, Chief Executive at GamCare, said.

“Additionally, what we’ve heard from people is the value in using gambling transaction blocks offered by banks as an added layer of protection. While the tools and support have been effective, the bank blocks are shown to go one step further in restricting payments in land-based gambling venues such as betting shops. Going forward, we hope to work with more financial services to highlight the positive impact that TalkBanStop can have,” Anna Hemmings added.

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BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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