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SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA

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SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA
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Tundra has signed a global partnership with SideQuest, also known as Wanyoo, which will see the largest public gaming venue chain featured across the teams community activations, socials, content and Dota 2 team jerseys

Tundra, a London based esports organisation with an international roster of the world’s best Dota 2, Fortnite and FIFA talent has signed SideQuest as their Premium Partner and Official Esports Venue Partner in a global deal. The partnership will offer SideQuest visibility across all Tundra channels and will provide Tundra with bootcamp venues and spaces to create community events.

Wanyoo first launched in 1998 with an internet café in Shanghai, China and is now the largest chain of public gaming venues in the world with over 1200 stores in over 50 cities. Wanyoo UK division will now become SideQuest to give the brand a fresh new look that will better resonate with the UK gaming and esports community. Each store in the UK underwent a makeover to become an improved hub that would allow people to connect, compete and collaborate with people locally and across the country. Stores offer state-of-the-art gaming hardware, private hire, events and tournaments for any gamer of any level. SideQuest is also planning a regeneration of the esports studio based in Charing Cross Rd.

To kick off the rebrand SideQuest turned to Tundra, one of the fastest-growing esports organisations. The team recently signed a Fortnite roster and launched a content creator arm to the brand, increasing the teams reach by 81% to 2.9M in just one month with the signing of three new creators, ‘Jorhdys’, ‘Motor’, and ‘LukeDutch’, with more names being revealed soon.

The mutually beneficial partnership will offer the new brand visibility across Tundra’s social media channels and content, and promotion across the Dota 2 team’s jersey and in-game assets. Tundra will have access to all of SideQuest’s facilities across the UK for bootcamps, and together they will collaborate on community activations, allowing Tundra to cement its position as an international esports organisation.

To celebrate the rebrand and kick off the partnership Tundra pitted creators LukeDutch and Jorhdys against SebFUT and Motor to race to the flagship SideQuest Charing Cross store completing a SideQuest of their own along the way. Streamed live, creators were met at the store by Tundra’s ambassador, British Grime artist P Money who hosted a viewing party on Tundra’s Twitch channel watching as the race unfolded and interviewed talent on arrival. The broadcast offered viewers at home a chance to take a first look at the space.

Tomi Tikkala, Head of Business Development for Tundra said: “Wanyoo is a globally recognised gaming venue offering a fantastic network of players around the world. Our players, and therefore our fans, are not focused in one destination so having hubs that we can tap into for training or to connect with our community is incredibly important. We’re hoping to generate visibility for their new UK brand SideQuest and we also have big ambitions when it comes to how we engage with our community, whether that’s through content or physical events so having spaces available to us in all major cities presents a huge opportunity.”

Michael Mullholland, Marketing Manager of SideQuest said: “We at SideQuest are extremely proud to be an Premium Partner and Official Esports Venue Partner for Tundra. The world class performances of their players and their community is something that we view as greatly aligned with the experiences we want to be able to offer. Working with Tundra to be able to provide, not only the players but also their fans, unique opportunities to experience with our help is something we are extremely excited to be a part of.”

The new SideQuest Hub app and website are now available for gamers across the UK to access any of our UK Gamer Hubs and SideQuest Member benefits.

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Concordium Partners with Playbase.GG to Connect Trusted Commercial Partners to Esports Teams and Gamers

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Concordium will connect trusted commercial brands to gamers by partnering with Playbase.GG, a solution by software development company Ragebite, to deliver an Esports 3.0 platform.

The cutting-edge Esports technology from Playbase.GG has been in development for the last six years and will be released in the first quarter of 2023. It was perfected by a team with years of experience in the space, including working with leading brands in the Esports industry such as Logitech and Twitch. With this new venture, Playbase.GG aims to provide gamers with an immersive experience on an Esports 3.0 platform, allowing any stakeholder to enter the Esports industry and establish a business standpoint.

Esports ecosystems notoriously struggle to establish trust between organisers, players, teams, and brands: that’s where a new level of trust in stakeholders is needed, and where Concordium, which has a built-in ID designed to balance privacy and accountability, comes in. With the help of smart contracts, and with Concordium’s ID layer seamlessly ensuring that each wallet is connected to a real identity, verified through a third party ID provider, Playbase.GG aims to eliminate problems such as fake accounts, fake match score results, unverified or unpaid prize pools, and even prize pools maliciously changed during the tournament playoffs.

“Playbase.GG and Concordium have a partnership that we’re thrilled to develop further. The synergy between our two companies is an important moment as it advances the progression of our vision. We’re happy to see that the people from Concordium have recognized the potential of Esports, and we look forward to working together on developing a technology to bring better experiences for next-gen gamers and esports 3.0,” Boris Batocanin, CEO of Playbase.GG, said.

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IESF and Sidewalk Entertainment Partner to Promote a New Variety of Esports

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IESF and Sidewalk Entertainment Partner to Promote a New Variety of Esports
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The International Esports Federation (IESF) has signed a Memorandum of Understanding (MOU) with Sidewalk Entertainment, an artificial intelligence (AI) tech company. IESF and Sidewalk will work together to promote a new variety of esports, which utilizes the physical movement of athletes.

Together, IESF and Sidewalk will use STEPIN, a random dance challenge service that uses real time motion-tracking AI technology created by Sidewalk. Using the platform, the two organizations will bring together esports and dancing by providing opportunities to learn, practice and battle. All users will have the opportunity to see the reply of their skeletal joints. IESF and Sidewalk will also collaborate on a special activity using STEPIN at the upcoming World Esports Championships Finals in Bali, Indonesia.

This partnership will help explore new developments in esports, combining dance and interactive social media experiences, as well as international STEPIN tournaments. It will also contribute to uniting the World Esports Family by connecting K-pop and esports fans worldwide.

IESF Secretary General Boban Totovski said: “IESF is thrilled to work together with Sidewalk Entertainment to bring something new to the esports ecosystem. We are pleased to be taking part in a new digital content culture of K-pop dance and working towards our mission of serving as an exchange platform and network for esports stakeholders and securing valuable partnerships within the World Esports Family.”

Sidewalk Entertainment Kibong Kook said “We are so glad to be in partnership with IESF and bring a new joy to K-pop and esports fans around the world. The K-pop industry and esports industry both are growing rapidly in the global market. We will link both industries with the AI technology of STEPIN to create a new chapter of esports industry.”

IESF recently held the World Esports Summit, which brought together over 200 stakeholders from the World Esports Family and the broader esports ecosystem to discuss key issues in esports and the future of responsible esports worldwide. IESF is constantly evolving to best serve its members and secure the future of responsible esports.

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Parimatch Becomes 00NATION’s Exclusive Worldwide Partner

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Parimatch Becomes 00NATION’s Exclusive Worldwide Partner
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A global betting brand Parimatch entered an exclusive global partnership with the famous gaming and esports organisation, 00NATION. The parties boosted their cooperation starting October 1, 2022.

Under the terms of the annual contract, Parimatch becomes the only betting operator with exclusive rights to the 00NATIONbrand. Together, the partners will launch a series of marketing activities to empower and grow the community.

We welcome 00NATION to the roster of worldwide Parimatch partners. This collaboration will help strengthen our ties with the international esports community and provide users with the best of both betting and esports worlds. Parimatch and 00Nation share an incredible fighting spirit, which I am sure will become the base of many cool activities throughout the collaboration,Stepan Shulga, Head of Esports at Parimatch Tech, said.

00NATION started a year ago and has created an excellent foundation to execute the vision to become a worldwide powerhouse with internet culture, gaming, and esports at its core. In the Americas, 00NATION has brought together historical CS:GO personalities such as Marcelo ‘coldzera’ David and Epitácio ‘TACO’ de Melo, and athletes such as Arthur Melo, a Liverpool FC athlete. 00NATION, with the support of Parimatch, will now fully launch in the region and execute the vision.

Parimatch has supported esports for many years, one of the biggest and fastest-growing industries in the world. We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fuelling our growth and success together with the esports lovers,” said Ricardo Sinigaglia, Head of Americas at 00Nation.

This year, 00Nation is qualifying for the IEM Rio Major 2022. The team has already made it to regional RMR tournaments that will take place at the beginning of October. The RMR will decide the teams who will participate in the Rio Major, which is scheduled for November.

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