Fantasy Sports
Genius Sports and IIHF Launch Official Fantasy Game for 2022 IIHF Ice Hockey World Championship
Genius Sports and the International Ice Hockey Federation (IIHF) have together launched the Official Fantasy Game for the 2022 IIHF Ice Hockey World Championship.
The 2022 IIHF Ice Hockey World Championship has started on May 13. A total of 16 national teams are competing in the championship.
Ice hockey fans from around the world can compete against each other to predict who will be the stars of this year’s Championship, selecting a team every day with three forwards, two defencemen and goalie. Fans can track player statistics from every game, create their own leagues and compete for several prizes, including a cash reward of 5000 Swiss Francs for the overall winner.
The IIHF partnered with FanHub in early 2021 to power IIHF Fantasy Hockey for the 2021 Championship, creating a vital engagement platform for ice hockey’s showpiece event. Since acquiring FanHub in May 2021, Genius Sports has struck exclusive free-to-play partnerships with the European Tour, Canadian Football League, Mid-American Conference and more.
“Official Fantasy games are a pivotal tool for every sports league to engage and better understand their fans. We’re thrilled to be powering a central part of the World Championship fan experience, helping the IIHF to build and expand a loyal audience of ice hockey fans that can be engaged year-round,” said Judd Goldstein, Head of Sales, Fan Engagement at Genius Sports.
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
Fantasy Sports
Fantasy becomes reality for bet365 and Scout Gaming
bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.
The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.
The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.
This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.
Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th
The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.
A bet365 spokesperson said:
“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.
“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:
“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.
“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”
Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
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