Gaming
GUCCI AND FACEIT PRESENT GUCCI GAMING ACADEMY, DESIGNED TO EMPOWER THE NEXT GENERATION OF ESPORTS TALENT
The World Health Organization (WHO) to provide expertise and support on health topics
Gucci and FACEIT have joined forces to debut the Gucci Gaming Academy, the first initiative of its kind created by a luxury fashion brand, envisioned to empower young esports talents, while creating a healthier playing and competition environment. The development program has been designed to provide support and enhance soft skills – through dedicated coaching sessions and teamworking activities – and help the next generation of esports talent to navigate the increasing amount of mental and physical issues coming from the pressure of in-game performance and online scrutiny.
The Gucci Gaming Academy is kicking off with four CS:GO players who are already competing in the FACEIT Pro League (FPL), a competitive, moderated online league which has proven the springboard for the careers of some of esports’ most decorated pro players, with the intention of growing this number over time. Candidate selection will not only be based on in-game performance, but also on interviews to assess applicants’ personal values and soft skills, including their aptitude for teamwork and approach to conflict resolution. Players will be part of the Academy for up to one year, or until they are signed to a team, thus turning professional.
The Gucci Gaming Academy is filling a much-needed role in the future of the esports talent pipeline, facilitating the shift from amateur to pro in a similar vein to the academy programs seen in traditional sport.
Nicolas Oudinot, EVP New Business and Gucci VAULT CEO said “Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way, we are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports. Understanding the issues that are relevant to them and learning about these from the people they affect are at the core of this collaboration.”
“We are proud to announce the launch of the Gucci Gaming Academy. Together, we identified a need to create a new initiative that would aid the development of new talent. The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education and well-being,” commented Co-Founder & CBO of FACEIT, Michele Attisani. “The physical and mental demands on players looking to compete at a professional level are high. Players have rigorous training schedules, compete in high-pressure tournaments and immense pressure from fans, so it’s important that new talent entering the space are equipped with the right support structure at an early stage in their development. Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.”
The program comprises group and individual activities to improve the esports athletes’ skills, within and outside the spheres of their respective game titles, as well as additional benefits, such as:
- Group sessions facilitated by psychologists who specialise in esports from Mindwork; topics include “Performance under stress”, “How to deal with the spotlight”, “Teamwork” and more
- Individual sessions with specialised psychologists who will provide support for players as they pursue their competitive journeys
- Digital training plans designed specifically for each player, supplied via the Gucci Education platform
- Participation in community-driven experiences coordinated through the Gucci Changemakers Volunteering program
- Access through FACEIT to professional coaches who will provide training for improving in-game performance and offer practical strategies for how to compete professionally while maintaining a healthy mindset
- Virtual educational sessions teaching the basics of player contracts and personal branding.
- Top-of-the-line gaming PCs and monitors for optimal performance and personalised selection of computer electronic peripherals from Logitech G for high-level gameplay and to facilitate learning
- Access to the vast Gucci and FACEIT esports network for the players’ entire careers
Representing the values of the Gucci Gaming Academy are the ambassadors, commentator James Bardolph, Counter-Strike legend Christopher “GeT_RiGhT” Alesund and trailblazer for women in esports Stephanie “missharvey” Harvey. The ambassadors will also act as mentors to the academy players, having 1-on-1 mentorship sessions with each talent monthly.
Gucci Gaming Academy has been designed by Gucci and FACEIT alongside some of the world’s leading mental and physical health organizations and legal minds to ensure every element of the curriculum has been informed by experts.
Significantly, as part of the program, Gucci and FACEIT will also work with the World Health Organization to find ways to support all gamers involved to improve their gameplay while prioritising health and safety. This includes mental and physical health, fighting misinformation online, among other essential topics.
“We welcome efforts by Gucci and FACEIT to encourage their large online communities to take the necessary steps for better health and well-being,” said Andy Pattison, Team Lead of Digital Channels at the World Health Organization. “We need to continue to reach people with lifesaving health messages where they are, in the palms of their hands.”
Asia
KGeN launches India’s first VALORANT virtual training academy ‘LIFT//OFF’
KGeN, a community led gaming platform and Riot Games have partnered for the launch of LIFT//OFF, a community-led & data-driven online training academy to forge the next set of professional VALORANT athletes. This program will allow everyday gamers to make a mark, whether it is through their in-game achievements or showing off their skills at a global stage.
The program sets a new standard as a community-driven program by strategically selecting gaming content creators as ‘creators’ and seasoned competitive gamers as ‘trainers’, from the VALORANT community to lead this training academy. They will select 20 creators from a pool of applicants, these creators will then form their own teams from within their communities. Each creator will either select 5 players for their team or play alongside 4 players, forming a total of 60 to 80 players. Additionally, 20 trainers will be selected, with each assigned to one of the 20 creator-led teams.
A gamer’s in-game VALORANT performance, including stats like hours played, win rates, successful kills, headshot percentage, and KDR, combined with their social standing in the community, such as tournament wins, content creation skills, and positive feedback, will be the foundation for selecting the first group of Trainers, Creators, and esports recruits for LIFT//OFF.
LIFT//OFF will offer all participants a first of its kind opportunity to connect with the global esports community. Top-performing teams will have the chance to showcase their skills in official VALORANT tournaments. Additionally, creators and trainers will receive official VALORANT merchandise, highlighting their involvement in shaping this program and contributing to the growth of the esports community in India. The program will include a mentor cohort which will captivate and engage a diverse audience.
The program aims to not only elevate the skills of esports recruits but also cultivate the next generation of esports idols. The program’s teachings extend beyond in-game strategies to encompass the broader aspects of life as an esports professional. By mentoring participants in every facet of the player’s social persona, KGeN seeks to use data to build the reputation and “gamer cred” of everyone involved, ensuring they are well-rounded individuals ready for the spotlight. Data-driven insights will be used to tailor tutorials and challenges, helping each participant address specific areas where they need help.
LIFT//OFF Roadmap
-
Launch (Sep 18) – Applications for Creators, Trainers & Recruits go live.
-
Last Date to Apply (Oct 10) – Last date for Creators, Trainers & Recruits to apply.
-
Weekly & Daily Challenges Leaderboard (Nov 4 – 26) – In this period, players can take part in-game challenges to test their learning and also win rewards from the leaderboard.
-
Finale (Nov 30 – Dec 3) – LIFT//OFF will feature a final tournament, to assess the learnings of the Recruits and the teaching effectiveness of Trainers.
How To Apply?
To join the LIFT//OFF program, select the role that best suits you and fill out the required details in the application form. A KGeN representative will reach out to you shortly to guide you through the next steps.
Gaming
Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network
Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.
Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.
The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.
Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.
Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.
Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.
“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”
Gaming
BGaming introduces first bird’s eye view crash game Top Eagle
Popular iGaming content provider BGaming has released its new take on the popular crash game genre with Top Eagle. The title has five unlockable plane skins on top of the default one, motivating personal milestones, a flight history bar and an altitude meter which registers multiplier levels.
Brave players must take off and then open their parachute ahead of the plane’s unfortunate crash. After landing safely and winning the prize, their bets will be multiplied. The altimeter at the bottom right of the screen registers the distance the aircraft covers and reflects the possible winning multiplier. Players who cash out after x2, x5, x10, x50 or x100 unlock additional skins for their plane, with one skin per milestone available.
Further tailored milestones await in Top Eagle, with a special Best Drop icon on the top right of the game field. This displays the highest multiplier value scored throughout the gaming session, while the Leading badge is earned once the plane successfully surpasses the player’s previous longest attempt.
During each round, the bar at the top of the main game records the biggest multiplier reached before crashing. If the player successfully cashes out, the multiplier shows as white, while a non-winning round remains pale grey.
As in other BGaming crash games, Top Eagle’s autoplay mode allows players to preset the number of flights they wish to take, while the automatic cashout gives them the chance to set a multiplier value at which the game will cash out.
Players may also switch between two energetic soundtracks, “Attack” or “Recon”, to dictate the atmosphere of the game, while changing the skin of their plane as they make progress through the game.
Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Crash games have quickly become a staple in our portfolio, with their appeal stretching across many regulated markets, including LatAm. With its unique top-down view which offers diversity of the background and the illusion of flight, players will remain engaged for longer.
“This game is not to be missed by both long-term crash game fans looking for a new experience, and new players trying the genre for the first time.”
-
Industry News7 days ago
Entain: Strategic Progress and Trading Momentum Continues into H2 2024
-
Latest News6 days ago
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
-
Latest News7 days ago
Gaming Corps Announces the Launch of Expanding Joker
-
Latest News7 days ago
GOLDEN WHALE PARTNERS WITH 1939 GAMES FOR MACHINE LEARNING-POWERED PLAYER INSIGHTS
-
Central Europe6 days ago
EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market
-
Industry News6 days ago
CT Interactive to Showcase Latest Solutions at SBC Summit in Lisbon
-
Latest News7 days ago
BETBY IMPROVES BETTING EXPERIENCE WITH THE LAUNCH OF UPDATED BET BUILDER
-
Africa6 days ago
Play’n GO announces landmark partnership with African operator Betika