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Bookies to Celebrate Queen’s Platinum Jubilee by Donating Profits from Flagship Royal Ascot Race

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Britain’s bookies will mark this year’s Queen’s Jubilee in by donating all profits from the Britannia Stakes race at Royal Ascot to some of the UK’s top charities.

ABF The Soldiers’ Charity, Sue Ryder, Ascot Racecourse Supports Community Fund, The Ivors Academy Trust and Cotswold Riding for the Disabled will all benefit from the Britannia Stakes, which takes place at Royal Ascot on June 16.

Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, BetVictor, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, Tote, Fitzdares and Bet with Ascot have all signed up to the fundraising initiative.

They will hand over all profits they make from win and each-way bets, after levy and duties are deducted, on the big-field heritage handicap.

And if they do not make a profit on the race, the operators have agreed to make a donation to the charities.

It follows the success of last year’s Britannia Stakes fundraising drive, when £1.25 million was raised for a range of good causes.

The BGC hopes the initiative will help punters enjoy a race where, even if they lose, charities are guaranteed to win.

Michael Dugher, Chief Executive of the BGC, said: “I am absolutely delighted that the BGC’s largest members are once again raising vital funds at the Royal meeting for some of the country’s top charities, especially in this the year of the Queen’s Jubilee.

“Her Majesty’s passion for racing is known across the globe. It’s a sport that has the power to bring people together and Royal Ascot is one of the great highlights of the calendar. Millions of people enjoy a flutter and I’m proud that betting companies will donate their profits from one of Royal Ascot’s top races, the Britannia Stakes, to go towards some great charities. I am once again indebted to everyone at Royal Ascot for their continued support.”

Alastair Warwick, Managing Director, Ascot Racecourse, said: “We are delighted that Royal Ascot will once again play a part in raising valuable funds for these deserving charities.

“I know this fantastic initiative from the betting industry is hugely appreciated and the money will be used for some extremely worthwhile causes.”

Brigadier Peter Walker OBE, Chairman of ABF The Soldiers’ Charity for Berkshire, said: “ABF The Soldiers’ Charity would like to thank the members of the Betting and Gaming Council for their support last year and very kindly agreeing to make a donation again during Royal Ascot.

“We are the Army’s national charity and stand at the forefront of support for the Army family, last year supporting 60,000 people in 63 countries around the world. Our charity believes that all serving soldiers, veterans and their immediate families should have the opportunity to avoid hardship and enjoy independence and dignity.”

Caroline Graham, Director of Fundraising at Sue Ryder, said: “Sue Ryder is delighted to be chosen to be one of the charities that benefits from the Britannia Stakes at the Royal Ascot to celebrate the Queen’s Jubilee. Her Majesty has been Sue Ryder’s Patron since 1993, so it makes it even more special to be one of the charities involved this year.

“The money that is donated will go on to help us provide more care for more people through our palliative, neurological and bereavement support.”

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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Affiliate Industry

ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay £17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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