Bent Pixels Asia (BPA), the region’s leading revenue accelerator for premium YouTube esports and gaming creators, announced that it has entered into a partnership with Tier One Entertainment, the Philippines’ leading gaming and esports entertainment talent and entertainment company, to help the latter’s creators accelerate their revenue from YouTube reserved media offerings, as well as grow their capabilities as creators in producing quality content to engage their audiences.
The partnership will also officially mark the expansion of BPA in the Philippines, home to over 43 million active gamers with 74% spending more than an hour on online gaming per day. This will bring its total network of premium gaming and esports YouTube creators to over 400 from the Philippines, Singapore, Indonesia, US and European markets, enabling advertisers to potentially reach over 300 million subscribers. BPA is part of Hepmil Media Group, a leading technology driven media network, which also owns PGAG, the country’s leading comedy content platform.
Through the partnership with BPA, Tier One Entertainment’s creators will be offered to advertisers as part of YouTube Reserved Media deals, which offers brands to secure sought-after ad spaces instead of via auction. Creators can potentially unlock opportunities to uplift their YouTube revenue via access to branded content deals and access to premium tools.
BPA will also offer creator development programmes for Tier One Entertainment’s talents who have YouTube channels to help them grow their reach and subscribers base, by offering workshops, best practices and tools that will help creators strategise, analyse and execute compelling video content. It will also provide creators troubleshooting support for issues faced by Tier One Entertainment’s creators on their respective YouTube channels.
“Tier One Entertainment embodies the same values as Bent Pixels Asia – we enable creators with opportunities to earn higher revenues to help creators achieve their content creation goals. We are excited to work with Tier One in providing creators accelerated revenue programs and content development tools, and bridge them with advertisers who are seeking brand-safe and premium advertising inventory in gaming and esports through our Reserved Media offerings on YouTube,” Erwin Razon, General Manager of Bent Pixels Philippines, said.
“We are excited to be partnering with the Hepmil Media Group and Bent Pixels Asia to give more creators the opportunity to turn their dreams into careers. We’ve been saying for years – since Tier One was founded, one of our main goals is to open doors for aspiring creators, for gamers with big dreams, and we strongly believe that our partnership with Bent Pixels Asia is going to help us fulfill that goal,” Tryke Gutierrez, CEO and Co-Founder of Tier One Entertainment, said.
BetMakers Partners with Selangor Turf Club
BetMakers Technology Group has announced that its Global Racing Network (GRN) has been awarded the rights to offer the thoroughbred racing content from Selangor Turf Club, the premier racing club on the Peninsula of Malaysia, for fixed odds, booked bets and exchange wagering in the UK and Ireland.
GRN offers technology and service solutions for racing’s rights holders and authorities worldwide, delivering international racing content from more than 30 countries and helping rights holders access new markets for their racing.
“At Global Racing Network we believe that Selangor Turf Club should have as much visibility into the performance of their signal as possible to achieve their growth targets in new markets. To deliver this, we are not only building the network between Selangor Turf Club and the wagering operators, but we are also supplying the data and tools they can use to stimulate wagering and drive revenue. We are very excited about their prospects in these markets and happy to be working with them,” Kerry Gatten, VP of Global Racing Network, said.
“It has been exciting to work closely with Selangor Turf Club and to further expand BetMakers’ global footprint in Asia, building on our relationships with existing pari-mutuel betting and global pool commingling clients in Macau, Hong Kong, Vietnam, and Malaysia. As BetMakers provides a full suite of technology and service solutions for racing bodies and operators, we hope to have a long and productive partnership through which we can help Selangor Turf Club reach its goals,” Lance Ku, International Operations Manager and Director of Sales & Business Development, Asia for BetMakers’ Global Tote, said.
“Selangor Turf Club is pleased to partner with BetMakers’ Global Racing Network to expand our racing into the United Kingdom and Ireland, helping us showcase the quality of the thoroughbred racing we conduct in Kuala Lumpur. We look forward to working with BetMakers to help ensure the growth and sustainability of racing in Malaysia,” Mike Fong, CEO of Selangor Turf Club, said.
Fan Engagement Startup STAN Enters Digital Collectibles Partnerships with Esports Superstars
- Fan Engagement Startup STAN Enters Digital Collectibles Partnerships with Esports Superstars and S8UL Co-Founders Mortal, Thug and Goldy
- STAN has now become India’s first platform to partner with elite gaming creators, S8UL Mortal and Godlike Jonathan.
Bengaluru-headquartered blockchain-based esports fan engagement startup STAN has announced that it has entered into strategic partnerships with three of the leading esports creators in India – Naman Mathur aka Mortal, Animesh Agarwal aka Thug, and Lokesh Jain aka Goldy. These 3 creators, who collectively have a follower base of more than 15 million on social platforms like Instagram and Youtube, are extremely well-known and popular amongst the gaming and esports enthusiasts’ community in India. Also, Thug, Goldy and Mortal are the co-founders of S8UL, one of the largest esports orgs in India. With this development, STAN has now become India’s first platform to partner with elite gaming creators, S8UL Mortal and Godlike Jonathan.
The key objective of the partnership between STAN and these creators is to build an ecosystem for Motal’s, Goldy’s and Thug’s fans in order to connect with them as well as to unlock new-age exciting and engaging experiences for the burgeoning fan base. It enables STAN to have the exclusive rights to create non-NFT digital collectibles of these legendary creators.
Furthermore, this is a step forward by STAN in offering other types of services and rewards with and for these creators and their fans, including but not limited to Instagram Shoutouts, Play-A-Match, and Talkshow with the Creator. Besides, vis-à-vis the collaborations with Thug and Goldy, STAN users would have access to these two creators’ respective Voice Rooms (a newly-launched feature on the STAN app where a creator joins a space where he/she can interact with their fans via voice messages).
Speaking on the recent partnerships, Nauman Mulla, Co-Founder & COO, STAN says, “We are delighted and proud to announce the collaborations with reputable creators like Mortal, Thug and Goldy, for creating their official digital collectibles and ushering in innovative fan engagement strategies and outcomes for their fans. As a web3 fan engagement startup that is deeply focused on bolstering the gaming and esports ecosystem of the nation, it was a no-brainer to partner with these leading creators, each of whose fan base runs in millions. With this, STAN has now joined hands with almost all the leading esports creators in India; it allows us to cover the entire ecosystem of the Indian gaming community and helps us move closer to realize our vision of empowering each fan to achieve all of their fan dreams.”
Speaking about the partnerships, Naman Mathur Aka S8ul Mortal said, “Partnering up with STAN has given me an opportunity to feel my fan’s love for me in a more innovative way! I have always wanted to connect with my fans on a personal level and STAN has made this possible. This sublime partnership with STAN is the first step towards making sure my fans get the best experience out there.”
Animesh Agarwal Aka Thug said, “I’m really happy to be a part of this invigorating experience that STAN is providing to their fans, as this gives me a chance for my fans to interact with them directly. I am very excited to see this partnership open new avenues of growth in fan engagement.”
Besides being a part of S8UL, both Thug and Goldy individually are massive creators as well. Whereas, Mortal is one of the most-celebrated BGMI content creators in India currently who has represented India on many international platforms and tournaments and won many awards, titles and accolades throughout his professional esports career. On the other hand, STAN has built a uniquely-crafted one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols. The startup has already inked both NFT and non-NFT digital collectible partnerships with several leading FreeFire and BGMI athletes and creators in our country.
Wynn Marjan Confirmed As First Casino Resort In UAE
Wynn Resorts, one of the world’s largest high-end hotel developers and operators, has issued an official statement confirming that their upcoming resort in Ras Al Khaimah, located in the United Arab Emirates, will contain a gambling establishment.
Wynn Resorts’ CEO Spoke About The Project
The Chief Executive Officer of Wynn Resorts, Craig Billings, stated that the casino at the new integrated resort that will be called Wynn Marjan would have a much larger scope than that of Wynn Las Vegas, the operator’s crown jewel in the United States.
Details about the Wynn Marjan resort were made public for the first time in 2022, and all 1000 rooms are expected to be ready to accommodate guests in Ras Al Khaimah in 2026. Only now, however, do we have unequivocal proof that the resort will be the first in the United Arab Emirates Gulf Cooperation Council region to offer gambling establishments like casinos.
The CEO even stated that the Marjan and the United Emirates Project are the main focus of Wynn Resorts’ complete design and development power, working tirelessly to ensure they get this highly lucrative opportunity right from the get-go. However, while acknowledging that the region is a significant luxury and leisure market, Billings also admitted that the casino aspect of the resort is one of many focus points.
The Wynn is currently in the final stages of construction planning and will release more details in 2023. Supposedly the location should be flexible for whatever Wynn is planning since the site will be on an artificial island without any pre-existing structures.
The Nation’s Laws Make This A Success For Wynn
The resort’s planning has piqued the interest of many investors and people in the gambling industry because it will be built in the UAE and operated under strict Islamic laws.
These laws give gambling and any activities related to it adverse treatment, and the GCC has been hesitant to allow any loopholes up to this point. Because of this, there was some uncertainty regarding whether or not Wynn Marjan would have a gambling area. However, the CEO of Wynn has stated that the group appreciates the importance and opportunity of the Marjan being the only resort of its kind in the region to offer casino services and confirmed they intend to build the resort large enough for the activities and attractions not to become stale.
Gambling In The UAE Today
Due to the strict anti-gambling laws, many people living in the Arab Gulf countries gamble online at offshore operators. However, this is a legal grey area, and there are frequent attempts by government authorities to block local citizens from accessing these overseas sites.
With the help of VPNs and anonymous banking options, many UAE citizens register at operators licensed in Malta or the UK. Moreover, websites catering to Arab gambling, such as 7alalcasino.com, list the operators with customer support, payment options, and promotions in Arabic. There is no shortage of bookmakers or online casinos in Arabic on the internet, but it still needs to be determined whether local citizens can gamble at the new Wynn resort.
An Opportunity For The Country And Other Investors
It will also be interesting to see if Caesar’s Palace, which has a resort in the region without a casino, will try to build a gambling venue adjacent to the resort. MGM is also building a nearby resort, reportedly without a casino. One thing for sure is that there will be many eyes on these two giants to see what their next step will be once Wynn opens their casino venue. More than this, it’s inevitable that other investors and developers will be looking to get the necessary green light to open other casino venues.
Ras Al Khaimah’s Tourism Authority representative Raki Phillips has also presented positive feelings towards Wynn Resorts’ plans and believes that it will significantly boost the tourism and hospitality sectors and create new jobs for locals. The fact that Wynn is even planning the casino featured at the Marjan to be even bigger than their flagship venue in Las Vegas shows just how high the hopes are from both sides that this may be a door-opening event for many future other developments in the region, and perhaps it will result in a shift in attitude towards gambling in the area.
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