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Brands Urged to “Switch on Genius” to Engage and Convert Sports Fans


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Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has launched a new campaign encouraging brands to “Switch on Genius” to attract, engage and activate sports fans.

Sports fans are amongst the most engaged and passionate consumers in the world. However, as sports sponsorship evolves in an increasingly digital and fragmented landscape, it has become more difficult for brands to capture and retain fans’ attention.

The newly launched “Switch on Genius” campaign will raise awareness amongst a broad spectrum of brands as to how highly personalised, dynamic and data-driven content builds stronger connections with fans.

“We live in a highly saturated digital environment where brands find it difficult to cut through the noise to build consistent and valuable relationships with sports audiences,” said Josh Linforth, Managing Director of Media & Engagement at Genius Sports.

“As traditional sponsorship tactics struggle to deliver the same ROI as they did previously, Switch on Genius shines a light on how we help make that connection in a more effective and efficient way. Our unique access to fan audiences combined with live sports data gives brands endless ways to connect what’s going on in the live game to their campaigns. So, whether it’s a team scoring a touchdown or a game going to overtime, brands can ensure their creative and messaging stay relevant to capture the excitement of live sports.”

Genius Sports’ set of Media & Engagement solutions includes sports-specific media buying technology, personalised videos and a suite of free-to-play games, all designed to help brands activate fans – whether they are a sports sponsor or not.

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Digitain to Officially Launch its Relum Casino Engine at the Upcoming Edition of ICE London 2023

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Digitain is set to officially launch its Relum casino engine at the upcoming edition of ICE London 2023.

Relum, a Casino Engine with a rich game portfolio and promotional tools such as Jackpot, Tournament and Free Game, powered by cutting-edge technology, has been in the market since 2022.

In terms of results, Relum provides instant access to over 13,000 games from more than 160 content providers.

“2023 is meant to become the defining year for our company. To be honest, it still amazes me to realize how much we have already achieved. With such an ambitious start we had in 2022, our further steps are to secure the success we have already achieved in terms of software solutions development,” Emil Hakobian, CEO of Relum, said.

“We are thrilled to bring Relum to the market. We have worked tirelessly to develop the Casino Engine with Game Aggregator. We are confident that Relum will quickly become a leading company in the industry,” Vardges Vardanyan, founder of Relum and Digitain Group, said.

Relum said its focus for 2023 will be to expand and develop the existing tools to support its partners’ business growth.

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Aristocrat Appoints New Senior Market Manager for France

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Aristocrat Gaming has appointed experienced slot games specialist Marie Hubaud to the newly created role of senior market manager for France.

A graduate of SKEMA Business School, Lille and an Executive Master of Business Administration in Digital Strategies, Hubaud was most recently sales & marketing director at LUDI SFM for six years and has also served in senior commercial, marketing and management roles for a diverse range of blue chip brands in FMCG and pharmaceutical sectors, as well as enjoying spells of volunteering with charitable organisations.

“France is a key market for Aristocrat Gaming. Over the last decade, we’ve established a significant footprint across French gaming floors and a loyal following amongst players. Marie has extensive knowledge of the market and will serve as a conduit of support for our long-standing SFM distributor, Société Française de Commercialisation d’Appareils Automatiques (SFC2A). We look forward to strengthening our partnership with them and the many French operators with whom we have shared much success in recent years,” Chris Rowe, managing director of LATAM & EMEA, Aristocrat Gaming, said.

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Dallmeier Shortlisted for the European Casino Awards 2023

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Dallmeier, an expert in video technology for casinos, has been shortlisted in two categories for the upcoming European Casino Awards 2023, its Panomera W8 360° cameras as “Best new innovative product” and Casino Automation Technology CAT as “Best table gaming product”.

The Panomera W8 is a 360° camera with 4K resolution ensuring complete 360° coverage without a “blind spot” below the camera. Six sensors are arranged in a circle, a seventh sensor covers the overall scene and an eighth sensor captures the blind spot below the camera. From these eight images, the software then stitches a complete image of the half-sphere around the camera location that has been captured without gaps. Within this overview image, multiple operators can open any number of detail areas with a mouse-click and zoom in and move around in these areas as if it was a PTZ cam.

Casino operators who use such systems report that they regularly reduce the time needed from the detection of an incident to the resolution – e.g., by catching an offender – by a factor of up to 10 or more.

Furthermore, the overall costs for monitoring the gaming floor are reduced. Although the costs per camera are higher than a PTZ system, far fewer cameras need to be installed. The resulting savings in installation, infrastructure, and maintenance as well as in operation itself outweigh the additional costs for the cameras themselves.

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