Connect with us

Latest News

EAG 2023 show director unveiled by bacta

Published

on

EAG 2023 show director unveiled by bacta
Reading Time: 2 minutes

 

The Entertainment, Attractions & Gaming International Expo (EAG 2023), bacta’s popular business-to-business trade exhibition, has unveiled its new show director ahead of its return to ExCeL London in January 2023.

Bacta has appointed Nicola Lazenby from the Community Care Group at Mark Allen, where she served as Head of Marketing, Operations and Product, ensuring and overseeing the commercial success of all group events with full responsibility for marketing and operations, as well as oversight responsibility for content and sales functions. Nicola has extensive experience in the events world, with a career spanning more than 20 years.

In her new role, Nicola will be seamlessly absorbing the management of the 2023 Show before next year beginning work both on the 2024 iteration of the event and looking to grow EAG Ltd into a multi-show exhibition company.

EAG 2023 is the leisure industry’s leading coin-operated amusements show and a great opportunity for visitors to keep up to date with what’s new in coin-op visitor attractions, entertainment and gaming. The event is the perfect place to see the latest revenue-boosting products, source fresh ideas to increase footfall to your establishment, learn from the best at world-class seminars, and network with fellow professionals.

Stand bookings are now being accepted from exhibitors across the leisure sector. This includes manufacturers of coin-operated amusement equipment, kiddie rides, new entertainment technologies, and virtual and augmented reality experiences, along with eSports and other leisure-related ancillary services.

The event will provide exhibitors with a unique opportunity to promote products and services to approximately 5,000 key buyers representing some of the world’s leading theme parks, tourist attractions, amusement arcades and family entertainment centres, as well as trampoline and leisure parks, shopping centres, pubs, clubs and restaurants, bowling venues and holiday parks

EAG 2023 Show Director Nicola Lazenby said: “I am delighted to be joining John and Martin at such an important time for EAG Ltd. I look forward to working with colleagues and professionals from across the sector to ensure a bright future for the EAG Show, and am excited about the opportunities that lie ahead.”

EAG Ltd. Chairman Martin Burlin added: “Nicola joins the EAG Show at a pivotal time, as we gear-up for EAG 2023 and plan for EAG 2024. As part of her remit, Nicola will seek to move EAG Ltd. to a multi-exhibition model as we return to in-person events.”

Bacta CEO John White said: “We are pleased to announce the appointment of Nicola to this integral role. The EAG Show has been a highlight of the industry for many years, and we expect it to go from strength-to-strength following the return of the in-person event this year. With her extensive experience, Nicola can take the EAG show to new levels.”

 

Gaming

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

Published

on

Reading Time: 2 minutes

 

The world’s most advanced in-game advertising platform Anzu .io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising.

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Some of the brands that took part include Amazon, Dell, Vodafone, Coca-Cola, Levi’s, Subway, and EMPIRE.

Mike Follett, Managing Director of Lumen Research said: “Anzu has conducted attention tests amongst 5,000 respondents globally, giving them the richest and most robust attention dataset for gaming advertising in the world. This means that we can speak with some confidence when we say that Anzu’s inventory delivers high attention, high recall and significant shifts in brand perception and purchase intent for advertisers.”

With 83% of in-game ads viewed compared to Lumen’s benchmark of 62%, the findings show that gamers are 34% more likely to view an in-game ad than those placed on other digital channels like social media and websites.

Across the studies average spontaneous advertising recall was 36%, with the best performing campaigns achieving over 70%. Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Overall the research clearly demonstrates the power intrinsic in-game advertising has in helping advertisers to effectively communicate with massive gaming audiences and achieve their campaign goals.

On the findings, Itamar Benedy, Co-Founder and CEO of Anzu, said, “These results clearly demonstrate the power in-game advertising has to drive attention which then converts to brand recall, favorability, and purchase intent, demonstrating how brands can use in-game to reach consumers at every stage of the marketing funnel. By adding in-game to the marketing mix advertisers can supercharge their campaigns, and with the new MRC and IAB guidelines having just been released, the medium has never been a more attractive proposition for advertisers. As we deliver more studies with Lumen, we look forward to sharing more research highlights, including benchmarks by advertiser category.”

Peter Kadin, SVP of Marketing at EMPIRE said: “In-game advertising has played a key role in

helping us drive attention and ramp up excitement for our artists, with campaigns far exceeding what we are used to from other digital channels. Our latest in-game ad campaign delivered an outstanding composite attention score that was 3.9x our desktop display benchmark, along with 93% viewability on PC and 94% on mobile. The high attention levels and huge reach have allowed our artist to stand out in an extremely saturated market.” 

Continue Reading

Gaming

Bidstack secures $11m to become best-funded in-game advertising company

Published

on

Bidstack secures $11m to become best-funded in-game advertising company
Reading Time: 2 minutes

 

Bidstack, the in-game advertising and video game monetisation platform, today announces it has raised a total of USD $11 million in a new round of funding. This includes a $6 million strategic investment from digital platform cybersecurity world leader, Irdeto, and brings Bidstack’s total funding to $42 million – the most raised for any company in the in-game advertising industry to-date.

This is the first strategic investment in Bidstack’s seven-year history and will fuel the pioneering company’s US growth strategy following the recent hire of Jude O’Connor as Chief Revenue Officer. With more than 80 staff across five international locations, Bidstack now has the infrastructure and talent in place to take on the huge, untapped opportunity for in-game advertising in the US market. Bidstack has already run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

Irdeto entered the video games industry with the acquisition of anti-cheat software company Denuvo. The company’s suite of software products are used by a majority of leading console, PC, and mobile titles, creating extensive synergies with Bidstack’s ever-growing developer and publisher network, and breadth of ad formats which now includes rewarded video in addition to in-game and in-menu.

James Draper, Founder and Chief Executive Officer at Bidstack, commented

“I am pleased to share that we have secured our first strategic investment, from Irdeto B.V. Irdeto, part of the Multichoice Group, is established as one of the world’s leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world’s most celebrated gaming platforms and franchises. Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners.”

Globally, the in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion. This figure represents just under 1% of the $850 billion global advertising market, despite more than three billion people playing games on a daily basis.

Continue Reading

Latest News

Week 40/2022 slot games releases

Published

on

Week 40/2022 slot games releases
Reading Time: 5 minutes

 

Here are this weeks latest slots releases compiled by European Gaming!

Imperial Esports teamed up with Sportsbet.io and Gamdom, among others, to take a big step that brought about the most iconic Brazilian CS:GO players. Imperial: Operation Rio is a high-volatility slots game inspired by CS:GO and customised with arts and designs made especially for the team, with a maximum pay of 15000 times the total bet.

Caleta Gaming Partners with Imperial Sportsbet.io to Release the Slot “Imperial: Operation Rio”

 

Yggdrasil and ReelPlay have partnered to release Bad Dingo’s icy new adventure Arctic Sorcerer, a title featuring frosty big wins and the popular GigaBlox™ mechanic. The latest YG Masters creation sees the title’s main protagonist, the Arctic Sorcerer, attempting to release his mystical animal companions and treasures from the ice for big wins.

Yggdrasil and Bad Dingo break the ice with GigaBlox™ hit Arctic Sorcerer

 

Endorphina has released its newest slot, The Emirate 2. This new slot grants players with a magnificent lifestyle full of choices, custom yachts, cars and all the riches of anyone’s dreams. Players will find the Dubai skyline and Arab highlights among the symbols on the reels, such as the Burj Khalifa and the Emirates towers.

Endorphina Releases its Newest Slot, Emirate 2

 

New from Blue Guru Games, and hitting the Oryx platform tomorrow, comes Reel Big Fish. Nobody tells tall tales like a fisherman, and Blue Guru Games’ inventive new slot pays tribute to those mendacious men of the sea. This is a game that challenges players to go in search of big wins and to spin fishy yarns to anyone who’ll listen about the even bigger ones that got away.

Reel Big Fish has all the hallmarks of a classic, but you should have seen the one that got away

 

New from 1X2gaming comes Blood Rage, a dark and spooky vampire-themed slot that drops just in time for Halloween. This is a medium-high volatility, 5×3 slot with 243 ways to win. It’s also packed with tricks and treats. Vampires, witches, werewolves and bats populate the reels, along with Vampire Heart Wild symbols, and Dark Portal Scatters.

THIS HALLOWEEN, GORGE ON ‘BLOOD RAGE’ FROM 1X2GAMING

 

Relax Gaming, is offering players a taste of the high life in what is undoubtedly the most luxurious jackpot slot of the year, Dream Drop Diamonds. This grandiose 5×5 slot can see players win a maximum of 10,640x their stake by collecting hordes of priceless diamonds and a lucrative free spins bonus as well as the legendary Dream Drop Jackpot.

Relax Gaming unveils the most opulent release of the year Dream Drop Diamonds

 

Lightning Box, has added Crystal Vault to its portfolio, a slot that unlocks additional reel screens through play. This 5×3 reel game has symbols depicting intrepid adventurers, biplanes and ferocious beasts that must form matching combinations across the title’s 25 paylines to award a win.

Lightning Box unlocks a treasure trove in Crystal Vault

 

R. Franco Digital is taking players on an aquatic adventure with Treasure Keeper, a new online slot that sees players explore the ocean floor for big wins. Treasure Keeper’s five reels, three rows and 243 lines see players follow the mermaid Wild symbol as she moves through all the reels to obtain a multitude of prizes in a single spin.

R. Franco Digital ventures to the ocean depths with Treasure Keeper

 

Take a ‘holy dive’ into the latest edition of Play’n GO’s iconic music series with historic American rock band Dio. Players will join Dio’s legendary lead vocalist Ronnie James Dio and use the magic of his music to conquer deadly fire-breathing dragons, prowling wild wolves and more. While there is no question about Dio’s musical influence, one question now begs to be answered: Will Dio defeat the dragon?

Play’n GO slays with latest IP title, Dio - Killing the Dragon

 

Pragmatic Play, has expanded its popular John Hunter franchise of games with the release of John Hunter and the Book of Tut Respin™. Played across 5×3 reels, John Hunter and the Book of Tut Respin™ sees the return of synonymous symbols like King Tut, scarabs and John Hunter himself, which must form matching combinations across the game’s 10 paylines to award a win.

PRAGMATIC PLAY REVOLUTIONISES A POPULAR TITLE IN JOHN HUNTER AND THE BOOK OF TUT RESPIN™

 

Blueprint Gaming’s Limerick Lightning harnesses the power of its Lightning Spins mechanic to enhance its latest slot release. Utilising the ever-popular Irish theme, complete with charming animation and vivid colours, Limerick Lightning promises an engaging free-spins experience that offers one of four Cashpot prizes for enhanced win potential.

Blueprint Gaming strikes lucky with Limerick Lightning

 

Evoplay premium online slots provider has entered the realm of the deities to deliver a gripping experience in Blessed Flame, a mythical release that follows the never-ending conflict between fearless immortals and their powerful enemies. Stacked with Greek tradition and symbology, Blessed Flame depicts the battle between the habitants of Mount Olympus and their fabled foes, including the gigantic monsters Cthulhu, Hastur, and Nyarlathotep.

Brave the wrath of the gods in Evoplay’s Blessed Flame

 

Yggdrasil is sending brave and fearless warriors into battle beneath the depths of Earth in the second instalment of the Underworld series, Champion of the Underworld GigaBlox feat. Wild Fight™. The 6-reel, 4,096 ways to win slot is driven by Yggdrasil’s signature GEM mechanic, GigaBlox™, that sees symbols connect to create supersized icons 2×2, 3×3 and 4×4 large

Return to the depths in latest Yggdrasil release Champion of the Underworld GigaBlox™ feat. Wild Fight™

 

Stakelogic is inviting all players to join the Cash Express in the latest slot to depart its production line. The game of the same name promises a thrilling ride to the heart of a Wild West town where big win bounty awaits. Cash Express is a 5×3 reel, 25 win-line video slot that is all about chugging along the tracks of progression, and each time a Train Symbol lands in the base game the player takes a step towards unlocking the next Bonus Enhancer.

 

All aboard the Cash Express

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.