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● Veloce is partnering with Mishcon de Reya’s technology consultancy, MDRxTech, to evolve its ecosystem to Web3
● Veloce is the world’s largest next-gen racing, gaming and media ecosystem with over half a billion monthly views
● Veloce has both real world and digital sports assets, including a team franchise in the environmentally focused Extreme E series, as well as joint ventures with global sports stars such as F1 driver Lando Norris
● Decentralisation and evolution to Web3 will enable greater fan engagement and rewards for the Veloce community as well offer vast utility throughout Veloce’s assets across Racing, Gaming and joint ventures
● Veloce targeting early 2023 for the full digital transformation to be completed

Rupert Svendsen-Cook, CEO of Veloce Group, said: “Since founding the company, our vision has been to create a future-facing sports and media entertainment platform that can not only fuel itself but reward the highly engaged and loyal community of which we have been built upon. In simple terms, we see the adoption of Web3 and specifically the integration of the vast utility that we have within our ecosystem to be an incredibly logical evolution to realise that ambition.

“Sports have traditionally locked fans in ‘push only’ relationships. Web3 changes that. We get half a billion views every month throughout the Veloce sporting, gaming and media ecosystem. We want those fans to have ownership, a realisation of value and tangible influence over our assets based upon their commitment and support of whichever area they engage with us. Ultimately, those who support our mission and values the most will no longer just be spectators, they will be able to join us on this venture together. If Veloce is winning, our community will be winning too. This is about the future of sport and what fans mean to sports.”

What does this mean for Veloce?

● Veloce will be decentralising control over its products and services provided to fans across its ecosystem, using blockchain technology.
● Veloce will release both a utility and governance token, based on a recognised protocol, to be used as the medium for users to participate in the Veloce ecosystem – from real life merch and early bird access to gaming products and events, content access, future in-game transactions, membership and influence on the virtual and physical sporting assets across the ecosystem.
● The transition at Veloce will be reflected internally and across its media network, for which Veloce will continue to educate its audience and community on Web3.
● Veloce will be able to reward its members who are aligned with the firm’s mission, values and ethos by using Web3 technologies such as blockchain.
● The intention is to link the Group’s sporting assets with a foundational layer—a utility token and treasury—to support fan engagement in a decentralised community. Veloce will continue to expand its sporting assets across real world sports and esports, including potential for more esports teams and acquisitions of further franchises in other innovative motorsport series.

Tom Grogan, CEO of MDRxTech, said: “Veloce has already established itself as a leading Web2 business, and has a reputation for disruption and innovation across its racing, gaming and media ecosystem. Veloce’s transition to Web3 is a logical next step in its mission to empower fans to engage in more immersive, rewarding, and innovative ways.

“The Veloce team’s focus on providing real utility and value to their users and fans has been impressive – they are uniquely placed to build on their existing communities and use Web3 technologies to establish themselves as true Web3 pioneers. Veloce’s Web3 ecosystem will allow them to create a “golden thread”, woven in and through their various groups, to ensure their global community is more valuable than the sum of its parts.

“In designing and building this venture with Veloce, we’re also helping navigate legal and compliance complexities to protect the business and its users. The whole project has an overwhelming sense of purpose. We can’t wait for the next stages, and to deliver a revolutionary ecosystem for Veloce’s fans.”

Jack Clarke, Chief Innovation Officer of Veloce Group, added: “There are so many Web3 projects that are fantastic ideas and tech solutions, but they’re starting from zero – they have no users, brand, community, fans, marketing or educational awareness. That’s where Veloce is so uniquely well positioned above anyone else. We have all that Web3 needs to thrive, with highly relevant and effective platforms to educate and onboard our users while at the same time genuinely integrating the technology to provide a much more engaging and rewarding solution to all stakeholders. It’s an incredibly exciting and credible proposition, which makes it even more important to be working with such respected technical advisors MDRxTech in realising what we know is possible.”





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Sandsoft Games – the mobile-first game developer, publisher and investor powered by AAA talent, is thrilled to announce the launch of the second season of its pioneering internship program, Press Start. Available to local residents with an interest in getting into the games industry, the full-time internships aim to foster and nurture exceptional talent for the gaming industry in Saudi Arabia.

Following the success of the first Press Start initiative which began in December 2022, aspiring games industry professionals are once again invited to embark on the journey of creating a playable mobile game within a span of six months. Aligned with Vision 2030, the Press Start initiative has been engineered to nurture diverse local talent and provide a boost to the regional games industry. The Press Start cohort will receive support from Sandsoft’s leading industry experts in various areas, allowing them to specialize in one of three disciplines: design, art, or coding.

Successful applicants will work from Sandsoft’s flagship Riyadh Studio, with access to cutting-edge equipment and resources. Press Start is overseen by a team of esteemed games industry veterans who have contributed to renowned gaming franchises like Candy Crush Saga, FIFA, World of Tanks, Need For Speed and more, including Sandsoft’s Head of Studio in Riyadh, Yahsir Qureshi.

Yahsir Qureshi commented:

“Riyadh is a city full of exceptional, diverse talent and love of gaming. It’s our job to identify this talent and help nurture future leaders who will shape the legacy of the KSA and global games industries. The tremendous success of our original Press Start program has been immensely rewarding for both the participants and Sandsoft Games as a whole, with a number of interns expected to join us as full time team members. Initiatives such as Press Start play a significant role in boosting employment prospects in the region and we can’t wait to welcome a new cohort to our Riyadh studio.”

Basem Alasmar, Game Designer at Sandsoft Games and member of the inaugural Press Start program, continued:

“When I first saw the program on LinkedIn, I was immediately drawn to the idea and the challenge it presented. Working in a gaming company has always been a dream of mine, so I was naturally intrigued. What captivated me even more were the experienced individuals at Sandsoft Games and the impressive game titles they had worked on. Their expertise and track record truly impressed me. This program continues to inspire me to strive for greatness, pushing me to create amazing things, learn extensively, and enhance my skills in my chosen field.”

Press Start is open to Saudi Individuals of any age and educational background who have a demonstrable interest in game development and are available to work in Riyadh. Applications are open until July 7, 2023, at 23:59 AST.

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Made-in-India Shooter Battle Stars Crosses 2 Million Players, Launches Battle Royale With Mumbai-Inspired Map



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Made-in-India hero shooter Battle Stars has now over 2 million players worldwide in just three weeks of its release on the App Store and Google Play. To celebrate this milestone, developer SuperGaming has released a brand new battle royale mode for the game, now live on iOS and Android.

“We are humbled with the response to Battle Stars particularly thanks to Techno Gamerz and his many fans that showed their support by downloading the game on launch day,” says Christelle D’cruz, Battle Stars Game Lead and co-founder at SuperGaming. “Now with over two million players and counting in less than a month, this is the right time to add battle royale to the game. We’ve been testing the mode out internally for some time now and hope you have as much fun playing it as we did making it.”

Battle Stars’ battle royale mode will have players pick their favourite hero, drop into the Mumbai map called ‘Amchi Mumbai’, and shoot to survive while escaping a storm that shrinks the map to be the last Battle Star standing.

The map has been modified keeping the sensibilities of the battle royale genre in mind and features a host of pick-ups including speed boosts, ammo, and health.

The game also gets two new heroes based on Mumbai — Divya and Veer. Divya sets her foes ablaze with fires hotter than a Mumbai summer while Veer drops enemies with his boombox’s beats.

Updates to the game that bring battle royale and new heroes drop on iOS and Android are live now along with a new seasonal battle pass. For those on iOS, keep an eye out for Battle Stars on the App Store’s Today Tab as well as Apple Music’s Browse section where the game headlines its Apple Music Gaming playlist.

This isn’t all. Battle Stars is made in collaboration with India’s top gaming YouTuber, Techno Gamerz aka Ujjwal Chaurasia. He has worked closely with SuperGaming to develop his playable hero as well as the recently concluded Techno Quest. Furthering this, new skins for his hero (Desi Techno, Ujjwal, and Hip Hop Techno) are also available with the battle royale update.

Battle Stars Season 1 by the Numbers

Battle Stars’ Season 1 has recently concluded with players competing for the top spot on the leaderboard to meet Techno Gamerz in person. In these three weeks Battle Stars players have clocked in around two million hours and played nearly 3.7 million matches. The number one player on Season 1’s leaderboard has played a staggering 8,942 matches.

The best Battle Stars players from the Season 1 leaderboard and selected community members have been invited to meet Techno Gamerz in person and play Battle Stars with him and the SuperGaming team on June 10 in Mumbai.

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Lorgar Cup: the Ultimate CS:GO Tournament for Aspiring Gamers



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Lorgar, the brand offering affordable high-quality peripherals for gamers, is proud to announce the launch of CEE Champions, an exhilarating CS:GO tournament aimed at providing local teams with an opportunity to showcase their talent on the international stage. The event is being held from May 19 to July 2.

CEE Champions aims to create a platform where both known and unknown teams can compete, demonstrate their skills and make a lasting impact on the international CS:GO scene. Through a series of competitive stages, participants will have the chance to prove their mettle and secure a spot on the main stage. The tournament will witness intense battles and fierce rivalries as teams from different countries fight to become the ultimate champions.

The event will kick off with the qualifiers scheduled to take place from May 19 to June 11 in various countries including Czech Republic, Slovakia, Bulgaria, Ukraine and Romania. The open qualification stage witnessed an impressive display of skill and determination from participating teams.

Eight teams will secure their place in the tournament’s next round. Preparations are already underway for the closed qualification stage, set to take place until June 11. In this stage, few additional well-known professional teams invited by the organizers will be eagerly awaiting the open qualification teams. The inclusion of these renowned teams will undoubtedly enhance the overall quality of the tournament, providing an even more intense and exhilarating experience for players and spectators alike.

Following the qualifiers, the tournament will proceed to the group stage on June 28 to 29, featuring the GSL format with two groups. Out of the participating teams, four groups will qualify for the next tour. The competition will reach its peak during the playoffs, scheduled for July 1 to 2, where the remaining teams will compete in a single-elimination format, best-of-three matches.

Lorgar is thrilled to be part of this exhilarating CS:GO tournament, which not only showcases the talents of local teams but also fosters a sense of community within the gaming industry. With the determination to support passionate gamers and provide them with the tools they need to succeed, Lorgar aims to uplift the gaming experience for all participants and spectators.

In addition to the exciting tournament, Lorgar is also delighted to announce The Great Lorgar Giveaway, which will run alongside CEE Champions. Participants will have a chance to win amazing prizes, including Lorgar’s top-of-the-line gaming peripherals and even gaming chairs. For more information on how to enter, please visit https:/ / CEEChampions. com/Giveaway/.

Whether you’re rooting for your beloved team or simply relishing in the excitement of competitive eSports, the Lorgar Cup is the perfect opportunity to indulge in your passion.

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