The European Gaming and Betting Association (EGBA) said that its members have made progress in their responsible advertising efforts according to the first independent monitoring of the association’s pan-European responsible advertising code.
Conducted by the European Advertising Standards Alliance (EASA), an association representing Europe’s self-regulatory organisations for advertising, the monitoring found that the EGBA code is a solid basis for responsible advertising, and EGBA members already apply the majority of its measures.
EGBA commissioned EASA to monitor the code during the Euro 2020 football tournament last summer, with EASA working with Nielsen to collect 1240 adverts from EGBA members across Greece, Romania, Ireland and Sweden.
In its conclusions, shared with EGBA last month, EASA gave positive feedback about the code. It noted that, along with the solid basis aspect, the code could be strengthened further, particularly on the clarity of the responsible gambling message in the adverts, the explicit mention of legal age requirements for online gambling, the provision of a forward advice notice, and age-gating mechanisms on social media profiles.
“We’re pleased with the monitoring results and the progress our members are making in promoting responsible advertising. We thank EASA for their critical but constructive approach. Advertising is an essential tool to inform the public of which gambling operators are licensed and regulated – and it can be done responsibly. We encourage other operators to sign up to the code and join our efforts to raise responsible advertising standards. The industry must get serious about responsible and measured advertising, especially with the World Cup coming up later this year, otherwise the pressure of advertising restrictions will continue to pile on,” Maarten Haijer, Secretary General of EGBA, said.
Quixant Launches New Cabinet Offering
Quixant has announced the launch of Quantum and Qinetic, its new range of turnkey cabinets, which are tailored to the requirements and legislation of all global gaming markets and the sports betting industry.
The range of cabinets is powered by Quixant’s market-leading gaming hardware platforms and comes with a comprehensive suite of peripherals.
They are highly configurable and are available in a range of display and button deck configurations and can be tailored to meet each customer’s individual product and market requirements, with expert technical support from Quixant’s in-house cabinet design team.
Duncan Faithfull, EVP and CCO at Quixant, said: “We are renowned for providing powerful and reliable gaming hardware platforms and software solutions to the gaming industry, enabling our customers to focus on creating the best games and sports betting experiences on the planet.
“Speaking with our customers and the wider industry over recent months, it has become clear that sourcing and developing hardware solutions can be overly time consuming and costly and takes them away from developing content and enhancing the player experience – the thing that really differentiates their products.
“That’s why we developed Quantum and Qinetic, evolving from our range of market-leading platforms, to provide the industry with the powerful, reliable and game-changing outsourced cabinet solutions it requires.
“Like all of our products, they are developed with a deep, in-house understanding of the requirements and regulations of the gaming and sports betting world and are available via a variety of commercial models.
“With Quixant, you can get your cabinets to market faster and make them stand out from the crowd. We enable you to push what’s possible, adding the wow factor that doesn’t just stop customers in their tracks but keeps them coming back.
“While global component markets and their supply chains continue to be compromised, the team at Quixant is using all of its engineering expertise and supply chain knowledge to ensure we meet our customer’s product requirements.
“Launching our new cabinet range and enhancing Quixant.com and The Quixant Hub show our continued efforts to provide our customers the ultimate customer experience, so they can focus their efforts on developing game-changing content and the ultimate player experience.”
NOVOMATIC Appoints Thomas Schmalzer as New Vice President of Global Sales
NOVOMATIC AG has appointed its VP of Product Management Thomas Schmalzer as new Vice President of Global Sales.
Schmalzer, who will hold both titles concurrently, assumes the role previously held by Jakob Rothwangl.
Rothwangl started the strategic realignment of the global sales division in February 2021, transforming the organisation and business model.
“I would like to thank my team at Global Sales and all colleagues at HQ as well as internationally, who have supported me in this endeavour for their excellent team work,” Rothwangl said.
“I am happy to devote myself to the expanded area of responsibility with full commitment and will take on the development of product management as well as the expansion of the sales area with equal dedication and the best benefit for our customers worldwide. I am particularly looking forward to returning to the great team of the Global Sales Division in order to jointly shape the future of NOVOMATIC and its valued customers,” Thomas Schmalzer said.
Betsoft’s Second Take the Prize “Bigger, Better, More” Network Promo Goes Live
Betsoft’s “Bigger, Better, More” Promo is live. Running 24 hours a day 10 am-10 am CEST 29th September till Thursday 9th October inclusive, players are invited to grab the chance to win a share of €70,000.00 cash.
Following on from the successful launch promotion in June this year, Betsoft is continuing its drive to ensure players and operators enjoy an elite experience. An increased prize pool as well as an extensive choice of slots will appeal to a wider range of player bases. Prize winning spins can be triggered at any point in any game without interrupting play to add further to the thrill of playing to win.
Players can choose one of 40+ slots from Betsoft’s award-winning portfolio, including latest releases Gemini Joker, Wilds of Fortune and Captain’s Quest, Treasure Island and old favourites Take the Bank, Lava Gold and Jungle Stripes. The increased variety across theme and volatility levels also benefits operators through encouraging new player sign up and increased return visits.
Renata Banyar, CMO of Betsoft Gaming, said: “Betsoft is renowned for the consistent quality of its player experience offer. Take the Prize promos add to this experience and reinforce our commitment to our players. We were delighted with the immensely positive feedback from our launch promotion. From the increased number of cash prizes to the wider choice in games, we have ensured that our second is truly ‘Bigger, Better, More’ We wish the best of luck to everyone playing.”
Offering a daily prize-pool of €7000 across 100 cash prize with a total prize-pool during the promotion of €70,000 across 1000 cash prizes, players can certainly enjoy bigger, better and more with Betsoft.
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