Latest News
SBK launches ‘The ad we weren’t allowed to make. But made it anyway.’ brand campaign
SBK has launched a new multi-channel ad campaign that stars CEO/Founder Jason Trost, features Manchester United and England legend Gary Pallister, and was banned from TV.
The campaign officially launches today, 25 July 2022, and takes aim at competitors of SBK, the sportsbook app operated by betting exchange Smarkets.
Due to the nature and content of the campaignâs main video, clearing organisation Clearcast would not give their approval for it to be shown on television, saying it would ‘bring advertising into disrepute’. However commuters at prime locations across London, including Waterloo and Euston stations, will be able to see a heavily edited version and use a QR code to watch the full 80-second video, which can also be viewed at getsbk. com.
Trost said: âThe industryâs old guard has been giving unnecessarily bad odds to customers for so long. We launched SBK to provide our world-best pricing to the mainstream market in the familiar feel of a sportsbook. Thatâs what this campaign is all about: how our odds are better than the rest who make easy money on casino products and huge sportsbook margins, and weâre not afraid to call them out. I had a blast filming the ad. I hope people enjoy watching it as much as I did making it.â
âThe ad we weren’t allowed to make. But we made it anyway.â is the backbone of SBKâs broader Rewriting The Sportsbook brand campaign, which will be activated throughout the months of August and September to capitalise on the start of the 2022/23 Premier League season. Smarkets launched SBK in 2019, and this campaign is comfortably the companyâs biggest to date.
SBK put together a strong team of agency support for the project. It was created by Ken Robertson – the former Head of Mischief at Paddy Power – and his team at The Tenth Man, where he is now CEO, with the ad itself produced by Ponder and directed by Brian Durnin. Post production was done by Windmill Lane, and music composed by John Walsh at Symphonic, whilst the campaign was executed by The Specialist Works.
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnetâs dynamic gaming content with Betcity.nlâs established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
âTeaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,â said Dimitri De Temmerman, Managing Director Amusnet BNL.
Balkans
BEGE celebrates 15 years as Eastern Europeâs premier gaming expo
The most significant event for the gaming industry in Eastern Europe â the Balkan Entertainment & Gaming Expo (BEGE) â will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofiaâs Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
Latest News
AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUBâS OFFICIAL CRASH GAME
Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan
AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.
Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.
The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans â especially younger demographics â new opportunities for entertainment and a closer connection to the Rossoneri world.
Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
David Natroshvili, CEO of SPRIBE, added, added: âWe are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the gameâs visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.
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