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Optimove Selected as CRM Marketing Solution by Lottomatica Group

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Optimove Selected as CRM Marketing Solution by Lottomatica Group
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The leading Italian iGaming operator is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys

Optimove, the leading CRM Marketing platform, today announced it has been selected as the CRM Marketing solution by Lottomatica Group, the largest Italian group in the public gaming sector and one of the major players in Europe.

Optimove, which now works with five of the top six operators in Italy, helps brands manage large-scale CRM marketing frameworks. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Optimove allows brands to reach their customers with the right message on the right channel. Optimove’s AI-driven solutions autonomously determine the next- best- action for each player, eliminating marketers’ need to map every customer journey manually. Optimove empowers iGaming operators to understand better the behaviors players exhibit before becoming at-risk. These insights can help protect at-risk players, optimize marketing strategies and improve long-term player retention.

Lottomatica Group is Italy’s leading operator in online sports betting, games, amusement, and entertainment machines. With approximately €1.7 billion in revenues, the operator is the market leader and offers safe and engaging gaming experiences. Lottomatica has a customer base of 1 million online players, a franchising network of roughly 3,000 points of sales in sports betting and about 1,400 employees.

The new partnership will enhance Lottomatica Group’s CRM Marketing capabilities enabling the operator to scale and manage hundreds of player segments by harmoniously orchestrating realtime and scheduled multichannel campaigns, personalized for each player with the right message via the optimal channel. The scientific approach embedded in Optimove’s CRM Marketing platform will empower the operator to measure the incremental value of each player interaction and enhance its responsible gaming practices using Optimove’s predictive model for identifying and handling at-risk players.

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform. Optimove’s best-in-class solution will help us deepen the relationship with our players and ensure we’re always the responsible choice for players. We believe iGaming should be, and remain, a fun activity and are acutely aware of the importance of having responsible gaming practices in place. Optimove’s CRM Marketing platform will help us win a bigger share of wallet while maintaining a compliant and responsible CRM Marketing strategy”.

“We’re thrilled to be selected by Lottomatica Group as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “When a top operator joins forces with the leading CRM Marketing hub, expect big things. A customer-centric marketing approach is more important than ever for brands wishing to differentiate themselves from their competitors in today’s market. An effective CRM Marketing strategy must include the ability to unify customer data, micro-segment audiences, create personalization at scale, AI-Orchestration and measure the incremental impact of every action. Optimove provides all the pieces of that puzzle and more. We’re looking forward to helping Lottomatica use these capabilities as a growth driver for the business.”

Compliance Updates

1Click Games receives the prestigious ISO 27001 Information Security Certificate

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The ISO 27001 certificate is a worldwide information security management standard that allows organizations in the online gambling industry and other sectors to manage asset security. It establishes, in particular, how information security risk management processes should be built and what controls should be used. ISO 27001 certification allows 1Click Games to offer additional guarantees to our customers regarding information security and data processing.

This year, the compliance of 1Click Games with ISO 27001 international standards was checked by one of the world’s leading independent auditors. The auditors assessed how our services comply with the requirements of the International Organization for Standardization, including management processes, the use of technologies and equipment. The analysis showed that the risk management system in the services is built and developed on the basis of the best world practices and fully provides the necessary information protection.

Maxim T., CEO at 1Click Games, says: “Data protection is one of the cornerstones of our business, and ISO 27001 certification demonstrates how seriously we take this responsibility and these strict standards. The certification process, took many hours of detailed checks. However, along with the satisfaction of the result, we recognize that this is only part of our ongoing responsibility to ensure the maximum possible safety of our customers. Besides, information security is never a static process, and in order to continue to set our services at the highest possible level, we requested one of the strictest certificates — ISO 27001 — and received it.”

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Top 5 latest charming iGaming brands out of the European Market

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It is no secret that the iGaming market is on the rise, with new iGaming operators and software providers constantly appearing. It might be, therefore, difficult to find those with unique offerings. We have put together a list of some of the rising stars of the industry present on the European market.

AFUN

AFUN Entertainment Group specializes in game development, payment system development and product data analysis. It is among the best legally licensed Sportsbook and iGaming platforms, with more than 1,500 game products and 30,000 sports events.

Present across Europe, America and Asia, the AFUN Group is licensed by Curaçao and has obtained an offshore gaming license from the Gambling Commision of the Government of Malta. With over 20 years of experience, the company has recently entered Latin America with one goal in mind: to guarantee the best online experience and provide each user with a personalized gaming experience on a trustworthy platform. It has already shown promising growth on the Brazilian market.

Check out their website with a wide range of games and keep up with the latest updates through their LinkedIn page.

Wazdan

Wazdan leads the way on innovation in casino content development. With a portfolio of over 150 cross-platform casino games, the company promises amplified performance and revenue growth.

The company adopts a partner-centric approach, offering tailored services and products that best align with their clients’ growth strategy. Wazdan also aims to stay innovative by constantly expanding its cutting-edge player-engagement suite, while respecting all the requirements of the regulatory regimes, promoting responsible gaming.

The company has been in the market for 10+ years pushing iGaming technology forward, which undoubtedly earns a place for them on our list.

Softswiss

Softswiss offers software for online casinos and bookmaking websites. What makes this company stand out is that their products can be delivered as standalone solutions or combined into a single iGaming Platform.

Softswiss was awarded the Best Online Casino Provider in the Nordics 2022 (B2B) award at the Baltic and Scandinavian Gaming Awards. Beyond its casino platform – an exceptional, scalable, iGaming platform with high-speed of operation and intuitive management – the company’s portfolio includes:

  • Game Aggregator – Bringing together 170+ casino game studios with over 11,000 mobile-friendly games via a single API integration
  • Softswiss Sportsbook – A unique high-performance platform for sports betting operations
  • Affilka – Affiliate Management Platform
  • Jackpot Aggregator – Enabling customized jackpot campaigns
  • Softswiss Lottery Terminal – An all-in-one lottery system for any land-based operation

With such a wide range of offerings and further services, including anti-fraud support, player retention and content management, the company deserves this spot on the list.

Stakelogic

Best known for its online slots and live casino games, Stakelogic offers a wide selection of casino games and works with over 500 operators in 20+ countries. The company’s slogan ‘Think Bigger’ highlights its commitment to innovation, as the company constantly works to revolutionize the online gaming industry.

Stakelogic creates graphic slots and live casino games that represent the most advanced online games available on the market. Every product is tweaked and tuned to the level of ultimate user experience.

Over the years, the company has collected 7 awards for its outstanding performance. With 10+ live studios, 3 game shows and 250+ unique slots, Stakelogic is changing the way players play.

Apparat Gaming

Apparat Gaming is a relatively new player on the iGaming market, but is already showing promising results. Founded in 2020 by a team of industry veterans, the company is on a mission to develop “slot games with a German accent”.

Apparat Gaming develops slots of the highest artistic quality, with German technical standards. The company secured a licence from the Malta Gaming Authority in 2021 and has since become the trusted supplier of online content for operators in Germany and other European markets.

As the last contender on our list, Apparat Gaming delivers on the German stereotype: high-quality products, reliability and commitment. And absolutely no sense of humor. This is iGaming with a German Accent.

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Latest News

Fasten your seatbelts – Pilot from Gamzix is out!

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Fasten your seatbelts – Pilot from Gamzix is out!
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Gamzix, igaming development studio, has announced the release of its first crash game “Pilot”. This is the 30th game from Gamzix provider. To celebrate this small anniversary was released something as good as video-slot, but different.

There are 3 essential facts of the crash game “Pilot”:

– 2.4 Mb weight. It’s from 30% to almost 350% lighter than competitors have.
– Different skins. All skins will be under the same game ID, so there is no need to add a new game. Also, there is a plan to add new skins every month and there will be a lot of thematic skins for sport events, holidays etc.
– Pilot is supported via web view (Telegram/Viber/WhatsApp and others).

“First Crash Game in Gamzix portfolio, and we can’t be more proud and excited about it. Because every time we do something different, every team-member sees his/her growth in real time. And this is preparing us for the new big jump”, – Alexandr Kosogov, CEO at Gamzix.

Enjoyable sounds with imitation of plane take off fulfill every round of the game. There is an ability to change skins for individual casinos, fair play and support for 22 localizations and for all types of currencies (FIAT+Crypto).

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