Latest News
Atlas-IAC unveils its automated tools & next generation “no-risk” sportsbook at SBC Summit Barcelona
Atlas-IAC, the leading sportsbook and PAM software developer, will make its debut at SBC Summit Barcelona, Europe’s premier sports betting and igaming summit, next week at the Catalan capital’s renowned Fira de Barcelona Montjuïc exhibition centre (20-22 September), where Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand E1.
Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand E1, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iFrame on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the forthcoming football World Cup.
Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.
Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, SBC Summit Barcelona brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the T20 World Cup cricket, and the recently renewed NFL campaign stateside.
“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand E1 where my team and I look forward to welcoming you.
“Furthermore, should any operator or casino be looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The idea behind it is mainly aimed at casino operators or other single product operators, especially ones that aren’t used to a sportsbook solution itself. For example, those who wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”
Sergei Efimenko, CEO of Atlas-IAC, added: “SBC Summit Barcelona is a must-attend event, and there’s a real momentum behind this year’s renewal at the revered Fira de Barcelona Montjuïc, particularly when all the challenges of the pandemic have created such a pent-up demand to reconnect in the real world. It’s fantastic to be back together. I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.
“As for our leading sportsbook platform, we’re supremely confident in the automation. Plus, we know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.
“The Atlas-IAC team will be on Stand E1 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry. Nos vemos en Barcelona!”
Latest News
Clarion Gaming film Virtual Tour showing scale of opportunity for ICE and iGB Affiliate exhibitors in Barcelona
Ahead of January 2025’s relocation to Barcelona, ICE and iGB Affiliate exhibitors can share Clarion Gaming’s ‘Vision of the possible’ courtesy of a specially commissioned virtual tour and exhibitor orientation video which can be viewed at: youtube.com
The 10-minute exhibitor film which is narrated by Clarion Gaming Managing Director Stuart Hunter takes viewers on a tour of the venue beginning with an introduction to Fira Gran Via’s integrated metro station which is located between the El Prat international airport (12km) and the historic city centre (3km) and has the capacity to take huge volumes of attendees directly to the heart of the spacious dedicated registration area at the south entrance.
Viewers are then taken on a journey along the elevated arterial walkway which provides a unique bird’s eye view of the 120,000 sqm exhibition space before accessing the contemporary designed meeting areas and plentiful break-out spaces requested by exhibitors, on to the ultra-modern and scalable conference facilities and the venue’s three ‘Sky Gardens’ which facilitate the delivery of a memorable indoor/outdoor festival experience.
The video also explains the new visitor-friendly show floor which has been designed to easily identify the gaming verticals of interest and in the process ease navigation through the five halls that the 2025 editions of ICE and iGB Affiliate will occupy.
Introducing the video Stuart Hunter said: “This is the latest in a series of orientation initiatives which we started in October 2023. This video which is aimed at ICE and iGB Affiliate exhibitors, partners and sponsors will be followed by a dedicated visitor tour to help prepare for this exciting new chapter.
“As a team we could not be more excited about the opportunities offered by our new home at Gran Via and new host city of Barcelona: the film sets-out the size of the opportunity that we have as an industry and shares a compelling vision of what’s possible.”
ICE/iGBA 2025 will use circa 120,000 gross sqm of The Gran Via (ICE 2024 utilised 100,000 gross sqm in London) across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 160,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy. The Convention Centre which is located in Hall 8 comprises a modular and versatile space with seating for between 3,000 and 12,000 people.
Latest News
José Garcia promoted to General Manager for Innovative Technology Spain
The Spanish branch of Innovative Technology (ITL) have announced that a long-standing member of the team has been promoted to General Manager. José (Pepe) García Escudero previously held the role of Business Development Manager for the region.
ITL Spain has had an office in Barcelona since 1996, headed up by Sales Director Mustapha Hadj-Ahmed. They provide both cash validation equipment and biometric technology to various market sectors including, gaming, amusement, kiosk and retail.
Commenting on José’s promotion Mustapha said, “I would like to congratulate José (known to most of his customers as Pepe!) on this well-deserved achievement. I have worked with him since he joined the company seven and half years ago and he is hard working, a real team player and has an excellent eye for spotting new opportunities. José will be responsible for overall operations as well as continuing his business development tasks. I am sure he will excel in his new role and I am confident he will lead our talented team to new heights! I look forward to exciting and prosperous times ahead.”
Pepe added, “I am so pleased to be given this fantastic opportunity and to play a more operational and managerial role in the business. Each member of the team here in Spain are a key part of our success, and the reason we are known for being a leading provider of cash handling equipment. I am excited to get started and see the business grow even further as we continue to serve our valued customers and develop our technology to response to the changing needs of the market.”
Concluding Mustapha said, “José will be heading up the team at the FIJMA show in Madrid on 7th – 9th May 2024 on stand A49, so if you are attending the show come and say hello!”
Asia
Team ATK Oshun excels at 2024 Online Championships held on 13 April 2024
Mind Sports South Africa’s (MSSA) 2024 Online Championships held on 13 April 2024 showed sterling results.
The championship was yet another chance for many esports athletes to qualify for MSSA’s National Team Trials to be held on 25 May 2024 at which the team will be selected to officially represent South Africa at the African Qualifiers which lead up to IESF’s 16th World Esports Championships to be held in Riyadh, Saudi Arabia in October and November 2024..
All Registered Players who have finished in the top three places, or the top 20% – whichever is greater, are entitled to enter trials.
However, it must be remembered that all players must have a valid passport to participate in the National Team Trials.
It was indeed exciting to watch just how much all the female teams have improved.
Team ATK Oshun (ATK Club Sport) being a female team astounded all with their skill and sportsmanship. The team demolished all ATK Club Sport opposition to ultimately won the premier event overall and qualify for the National Team trials to be held on 25 May 2025.
IESF’s 15th World Championships will be played to the following titles:
- Counter-Strike 2
- Counter-Strike 2 – Female division
- DotA 2
- eFootball
- Mobile Legends, Bang Bang
- Mobile Legends, Bang Bang – Female division
- PUBGM
The high standard of play saw 37 Registered Players from six provinces being awarded Provincial Colours. Only Limpopo, Free State, and Northern Cape did not have Registered Players who did not earn provincial colours.
Title | Name of player/team | Club | Provincial Colours awarded |
Clash Royale – Premier | Johan Coetzee | Middies | Mpumalanga |
Clash Royale – High School | Aryan Maharaj | PR0NHS | |
Counter Strike: 2 | ATK Oshun | ||
Kaylee Ludick | ATK Club Sport | Gauteng | |
Jessica Eleez Greeff | ATK Club Sport | Gauteng | |
Christin Brazier | ATK Club Sport | Gauteng | |
Megan van der Westhuizen | ATK Club Sport | Gauteng | |
Kayhla Rose Calder | ATK Club Sport | Gauteng | |
DotA – Premier | ZAG DOTA 1 | ||
Suhail Khan | ZAG Academy | Gauteng | |
Travis John Waters | ZAG Academy | Western Cape | |
Mark Kilian Lehle | ZAG Academy | Gauteng | |
Mohammad Dhooma | ZAG Academy | Eastern Cape | |
Nicholas Dammert | ZAG Academy | Gauteng | |
eFootball – Premier | Aslam Parker | PES Society | Gauteng |
FIFA 24 – High School | Daiyaan Hendricks | PES Society | Western Cape |
Mobile Legends – Premier
|
Mavericks | ||
Matthew Tatalias | Mavericks | Gauteng | |
Damian Bransby | Mavericks | Western Cape | |
Preshan Pillay | Mavericks | Gauteng | |
Mohammad Azhar Ansari | Mavericks | KwaZulu Natal | |
Taygan Gabriel | Mavericks | KwaZulu Natal | |
Luke Green | Mavericks | Western Cape | |
Mobile Legends – Premier – Female
|
AHG | ||
Je’nielle Cavanagh | PES Society | Western Cape | |
Inez Pringle | PES Society | Western Cape | |
Salma Parker | PES Society | Western Cape | |
Ra’isha Prout | PES Society | Western Cape | |
Fatimah Prout | PES Society | Western Cape | |
Mia Anthony | PES Society | Western Cape | |
PUBGM
|
Team uEnvy | ||
Richard Henry | ZAG Academy | Eastern Cape | |
La-eeq Arendse | ZAG Academy | Western Cape | |
Kyle Dudley | ZAG Academy | Western Cape | |
Clayton Leak | ZAG Academy | Western Cape | |
Rocket League – Premier – 1 v 1 – Premier | Nathan Strange | Hoërskool Klerksdorp | |
Rocket League – Premier – 1 v 1 – High School | Luther Peens | Hoërskool Klerksdorp | |
Street Fightter V – Premier | Marnus van der Merwe | Hoërskool Klerksdorp | North West |
Tekken 8 | Stasch Cloeta | Team PlayBell | Western Cape |
Valorant – Premier
|
TuksValorant | ||
Tapiwanashe Keith Matema | TuksEsports | Gauteng | |
Kyle Halvorsen | TuksEsports | Gauteng | |
Jaden Connor Swarts | TuksEsports | Gauteng | |
Ronald James Tyler Wheeldon | TuksEsports | Gauteng | |
Alejandro Luca Sartini-Kruger | TuksEsports | Gauteng | |
Armand Pierre van der Colf | TuksEsports | Gauteng | |
Sportsmanship Award | Je’nielle Cavanagh | PES Society |
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