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BIDSTACK EXPANDS US OPERATION WITH MAJOR HIRE FROM ADCOLONY

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Bidstack, the in-game advertising and video game monetization platform, today announces that Jude O’Connor joins the company from AdColony as Chief Revenue Officer.

O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven advertising leader is tasked with overseeing global revenue and growth, while leading the team across sales, publishing, marketing, and strategy. He will rapidly scale Bidstack’s local teams and steer a go-to-market strategy centered on educating the US market on Bidstack’s pioneering and revolutionary in-game technology.

A 20-year adtech professional, O’Connor joins Bidstack after more than seven years at AdColony, one of the world’s largest mobile gaming monetization platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek’s Mobile Ad Network of the Year award before leading the company to a $400 million exit in 2021. Prior to entering the gaming space, O’Connor worked at pioneering internet companies like Yahoo and AOL.

In 2022, the global gaming market as a whole will generate $196.8 billion. Mobile games, which make up 53% of the market ($103.5 billion) have been the proving ground for the native in-game format, which now is increasingly being explored by major cross-platform publishers of PC and console titles. Just last month, the IAB and MRC released updated guidelines for the measurement of in-game ads, heralding a new wave of mass adoption. As well as native in-game ads, Bidstack’s product offering includes in-menu and rewarded video formats that provide a powerful combination of brand awareness and performance for reaching the 3.2 billion global gamers.

Jude O’Connor, Chief Revenue Officer at Bidstack, commented:

“We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale. Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I’m always attracted by the potential to build a business, and Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”

James Draper, Founder and CEO of Bidstack, said:

“I’m really excited to welcome Jude to Bidstack. Jude has an unrivaled track record of establishing and scaling businesses in the gaming and adtech space, and I look forward to working with him to help execute on our commercial vision, together. Attracting talent of this caliber is a testament to the growth of Bidstack as a business and the huge, untapped opportunity for in-game advertising within the market.”

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

Asia

“MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience”

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MPL, one of the world’s largest mobile and skill gaming platforms, has announced India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players. With this policy, gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. This initiative is a great step in enabling users to play some of the most popular titles on the platform while keeping their financial security in mind. The loss protection initiative will be available for activation during MPL’s marquee gaming festival, Diwali Lakhpati Party, and will help users enjoy a great  gaming experience during the festive season.

This first of its kind initiative in the gaming industry is aligned with MPL’s player-first approach that shows the company’s commitment towards offering  a safe and secure gaming experience. This will also enable the players to concentrate on the gameplay without having to worry about the probability of losing money.

Through this program, once a user activates this policy, they can avail the option of claiming a refund of their net loss, if incurred, after 10 gameplay sessions. The policy covers select titles which are some of the top games like Poker, Ludo, Fantasy, Carrom, Block Puzzle, etc. The procedure for activating the insurance entails a successful KYC verification and the amount is directly refunded to the users’ MPL wallet. Gamers need to submit their claims on the app to avail the offer.

Commenting on the launch, Namratha Swamy, Country Head – India, MPL, said, “At MPL, we are committed to offering best-in-class gaming experience to our users always. We feel the Loss Protection policy is a great initiative that can foster safe and risk-free gameplay and is aligned with our player- first approach. With this, we hope our users can enjoy a great festive season and play their favorite games on the platform without having to worry about losing money”.

The MPL Diwali Lakhpati Party, which will run from today until October 31, presents many opportunities for players to try their hand at skill gaming and claim grand cash rewards.  The marquee gaming gala, with a total value of Rs 40 crore, will see more than six million gamers with 10,000 users expected to win every hour.

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Gaming

Shutdown of Stadia – Comment from Cloud Gaming Platform Antstream Arcade

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Steve Cottam, CEO of cloud gaming platform Antstream Arcade, commented the following on the subject of Google Stadia’s shutdown:

“While not so long ago the death of Google Stadia would have been sending shockwaves around the cloud gaming industry, the writing has been on the wall for quite a while. The space has evolved and grown rapidly since the service’s launch in 2019, and with Xbox and Nvidia releasing user figures of over 10 million for their streaming services, it was obvious that Stadia’s offering had fallen behind the curve.”

“Stadia will be remembered for much longer than it existed for as a proof point that cloud gaming services live and die on their catalogues. Other big tech companies who have started their own cloud gaming initiatives – with few ties to the games industry – will rightly see this as an indicator about what gamers really want when it comes to value, accessibility, and catalogue in cloud gaming.”

 

Antstream Arcade is a cloud gaming platform with the world’s largest library of fully playable, fully licensed games from the arcade era and beyond – currently sitting at 1,500 titles.

Antstream is on a mission to make these games as accessible as possible to the modern gaming audience. That’s why each of the 1,500+ games on Antstream Arcade is completely free to play, removing the traditional  cost barrier to engaging with gaming’s vibrant history.

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Gaming

Quadrant revealed as Halo Championship Series partner

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Quadrant’s partnership with the Halo Championship Series forms part of 343 Industries’ Halo partnership programme, and will include in-game Quadrant skins and unlockables.

Quadrant has today (Thursday 29th September) revealed it will become a partnered team within the Halo Championship Series (HCS).

Founder and CEO Lando Norris will be wearing a Master Chief inspired race helmet in all sessions of the Singapore Grand Prix (30th September – 2nd October) to commemorate the occasion. A 1:2 scale version of the helmet will be released simultaneously and sold across the GP weekend as Quadrant looks to bridge the gap between both the esports and motorsport worlds. Quadrant skins and unlockables will also be available early in Year 2 of the HCS season in 2023.

From in-game items to event activations and hosted tournaments, teams on the Halo partnership programme have great opportunities to build closer relationships with their fan bases and expand their offering to their communities. Quadrant joins the likes of global esports powerhouses FaZe Clan, Optic Gaming and Cloud9 as partnered teams in HCS. Teams play a critical role in maintaining a strong esports ecosystem and Quadrant will be looking to bring its fresh approach to the fore and attract more eyeballs to one of the world’s most historic gaming franchises.

Since embarking on a journey in competitive esports in late 2021, Quadrant has become one of Europe’s leading Halo teams, having signed a top-tier squad of French powerhouses including Sebastien ‘TchiK’ Darriet, Norwen ‘SLG’ Le Galloudec, Paul ‘Nurix’ Villemont and Jordan ‘Shad’ Boyaval.

Lando Norris, Founder & CEO of Quadrant, commented: “It’s really exciting for us to announce that we’ve become a partnered team in Halo. The whole team has worked incredibly hard to get to this stage, and I’m really proud of the success our roster has had this season. I’ve watched almost every tournament game and scrim over the past few months and it’s been awesome to be a small part of their journey in the HCS so far.

“Being able to see our own Quadrant skins and items available in-game is surreal and for our first game to be such a historic title as Halo just shows how far we have come as a company in such a short space of time.”

Tahir “Tashi” Hasandjekic, Esports and Viewership Lead at 343 Industries/Microsoft, said: “The initial success of Halo Infinite esports has been unprecedented in the franchise’s history and we’re thrilled to be adding a team with the calibre of Quadrant, who have already invested heavily in the Halo community and ecosystem.

“Their driven leadership has a clear vision, and we believe in the long-term potential for this partnership to elevate both Quadrant and Halo Infinite by delivering epic entertainment to fans around the globe.”

Jamie MacLaurin, Chief Gaming Officer of Quadrant, added: “We are delighted to have been accepted onto the HCS partner programme. This is a huge moment for Quadrant – to be rubbing shoulders with some of the biggest names in esports in just our first year as a competitive esports organisation says a lot about the work we have been doing behind the scenes. We hope to bring something unique to the programme and we look forward to working closely with the Halo franchise in the months and years ahead.”

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