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Data and AI specialists Future Anthem launches service unlocking key player data for studios 

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Future Anthem launches real-time sports personalisation with market leader STS
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Future Anthem, the pioneering AI and data science powerhouse, has launched a brand-new service showcasing how studios can unlock data, allowing them to increase player retention and revenue using behavioural AI.   

Analysing spin-by-spin player level data, Future Anthem’s Amplifier AI humanises anonymised transactional data with artificial intelligence to unlock insights into player behaviour, such as how often certain games are played, when they’re played and any patterns in play that indicates trends. 

The Performance Optimisation module allows leading studios and operators with an all-in-one product built to manage and improve game portfolio performance and effectively design, launch and promote games with greater confidence. 

This data is displayed on interactive dashboards that gives teams access to never-before-seen player information which allows them to personalise the player experience to their exact needs.  

Amplifier AI is powered by Anthemetrics, the world’s largest behavioural data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement. 

Multi-award-winning Future Anthem is trusted by more than 20 leading operators and studios, including Big Time Gaming, Blueprint Gaming, RAW iGaming, Eyecon and Lady Luck Games amongst others.  

Leigh Nissim, CEO of Future Anthem, said: “We’ve worked closely with leading slot studios over the last few months to analyse player data, the level data we’ve been able to deliver has been second to none. These suppliers are now able to personalise the player experience on a level that’s never been seen before, helping them get far ahead of their competitors.” 

Future Anthem is currently offering suppliers live demos of its flagship all-in-one product, presenting a unique insight into how they can gain a competitive edge by utilising player data. 

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BETER’s Setka Cup opens table tennis arena in Poland

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Setka Cup, the international table tennis platform, has opened its venue in Gdańsk, Poland. This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

The new table tennis arena will hold one tournament a day. The tournament system consists of round-robin stages in which 6 players compete with each other for prizes. In total, the tournament includes 15 fast matches. Thus, BETER will provide its operator partners with 450+ additional matches every month.

The Setka Cup has already launched sports locations in several European cities, such as Prague and Chisinau, as well as in a range of Ukrainian cities, including Kyiv, Dnipro, Sumy, and Lviv, collaborating with local table tennis federations and associations.

Being powered by BETER, Setka Cup organizes more than 10,000 fast and dynamic table tennis events every month, available via BETER Sports with live streaming, data and odds. Each match lasts around 30 minutes, giving viewers plenty of time to soak up the action and pick the best bets from up to 25 different markets of each event.

Maria Mashchenko, General Manager of BETER Sports, said: “We are thrilled to share news about the Setka Cup’s international development. The launch of the new arena will strengthen and expand our tournaments and sports community, which already consists of 800 athletes.
Setka Cup’s tournaments comply with the principles and rules of fair play, which are part of BETER’s in-house Integrity policy. All events of the Setka Cup maintain a consistently stable margin, fit the high demands of the betting industry, and are designed to meet the needs of next-gen players.”

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The Second Phase of Fasttoken’s Private Sale is Open

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The Second Phase of Fasttoken's Private Sale is Open
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On November 29-30, the Harmony Meetup 3.0 by Fastex hosted around 300 partners from around the world in a fantastic Web3-based gathering for Fastex and Betconstruct partners.

Within two days, the industry’s leading professionals gathered for exciting discussions around Web3 technologies and games, networking and an eventful agenda.

The first stage of this initiative was a huge success, and the second phase of Fastex’s native token’s sale is now open. The public sale of Fasttoken will be unlocked on January 18.

Harmony Meetup 3.0 by Fastex ended with unforgettable memories, new deals, clear business promotion plans, and the confidence to be a guest of SoftConstruct again in Armenia.

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NetEnt’s New Cupcakes Slot Brings a Sweet Experience with Delicious Features

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NetEnt has launched its sweetest video slot this season, where Gumdrops and fluffy Cupcakes come together in a symphony of mouth-watering features boosted by Scatter Pays and signature Avalanche™ mechanics.

When at least eight Gumdrops of the same color pop onto the reels, the Scatter Pays kick in for potentially delightful payouts. As giant Cupcakes fall to the bottom of the reels, they will collect Gumdrops of the same color. When at least ten Gumdrops fill the frosting atop the Cupcakes, they turn into Multipliers to enhance the original wager. Multipliers reset on each spin in the Main Game, as opposed to Free Spins when they only reset at the end of the Bonus Round.

During the spectacular Crush feature, giant Cupcakes may randomly rain down the reels to the bottom, crushing symbols in the way. Coming to rest at the base of the reels after the Crush, Cupcakes will start collecting Gumdrops atop their whipped cream to enhance Multipliers, once again. Free Spins Scatters may also hit the reels during the Bonus Round for retriggers.

Gionata La Torre, Chief Executive Office Europe at Evolution said: “Gumdrop symbols stockpiling on giant Cupcakes for Multipliers is an engaging concept created by the teams to bring additional excitement into this delicious-looking game. This novelty comes in addition to the well-known Avalnche™ mechanic, when the symbols disappear on payout and the empty places are filled with new characters. Cupcakes will surely be a mesmerizing title for all the cake enthusiasts and gum candy aficionados.”

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