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Danske Spil Extends Long-Standing OpenBet Partnership With New Three-Year Contract

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OpenBet, a leader in sports betting entertainment, has extended its long-term partnership with Danske Spil, reaffirming its position as a leading provider of sports betting technology, content and services to World Lottery Association (“WLA”) members across the globe.

The leading Danish lottery and gaming operator has renewed its trust in OpenBet, extending its existing contract to the end of 2025, with the option of an additional year included. The commitment shown by Danske Spil ensures OpenBet remains an integral partner of the lottery’s established sportsbook brand, Oddset, powering its unrivalled mobile and online sports betting platform, as well as more than 2,700 retail betting terminals across Denmark.

With this new contract extension, both companies will collaborate closely to engineer match-winning strategies for the highly regulated Danish market. Ahead of this winter’s World Cup tournament, Oddset will implement new features to assist with customer acquisition efforts, as well as access OpenBet’s premium content proposition powered by SportCast, consisting of the pioneering BetBuilder product and its pre-canned version.

This latest agreement demonstrates OpenBet as a leading sportsbook provider to lotteries worldwide, with seven WLA members currently live with its sports betting technology, content and services.

Karsten Fogh Holanng, CEO of Danske Spil, said: “OpenBet has been a valued partner of Danske Spil since 2013, and we remain extremely impressed by the company’s continued ambitions to elevate the sports betting experience.

“With this contract extension, we are in a stronger position to further evolve our online and retail offering, bringing the safest and most exciting products for bettors to enjoy. OpenBet has raised the game and we are looking forward to offering the widest range of products and markets to our loyal customer base.”

Nikos Konstakis, Chief Product Officer at OpenBet, said: “We are delighted that our long-term partner, Danske Spil, has shown its commitment to our platform technology, content and services. Denmark is one of the most competitive regulated markets in Europe and we will continue working closely with Danske Spil, the market leading lottery and gaming operator to ensure it has all the products required to differentiate itself, as well as become the operator of choice for bettors as they seek world-class betting experiences.

“Crucially, Danske Spil’s decision to trust OpenBet for a further three years reiterates why we are the leading sportsbook provider for WLA members. We are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”

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TVBET enters distribution agreement with Golden Matrix Group

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TVBET enters distribution agreement with Golden Matrix Group
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The live games provider TVBET has signed a partnership with Golden Matrix Group, a deal which sees the company incorporate the provider’s top-notch live games into its offering.

TVBET is a provider which offers easy and smooth API integration of TV games based on odds. Its games are a perfect product for casinos and bookmakers, both online and offline. TVBET games are well-known card games and lotteries adapted for online streaming format. Since its launch in 2016, TVBET’s major idea has been to create and then maintain top-shelf and up-to-date content for partners that will literally «glue» any player to their computer’s, tv’s, or smartphone’s screen.

The partnership with Golden Matrix Group strengthens TVBET’s position in the igaming arena and delivers its content even wider.

Golden Matrix Group is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers. The gaming IP includes tools for marketing, acquisition, retention, and monetization of users. The provided platform is unparalleled in both mobile and desktop website deployment, proving compatible throughout all major operating systems and web browsers.

Utku Sarper, TVBET Sales Lead, states: “We are entering a new win-win deal with a strong igaming representative — Golden Matrix Group. It is proud to welcome the B2B company among our partners, and we are sure the synergy of our companies will bring us mutually beneficial results!

TVBET will enhance Golden Matrix Group’s content offering, and for us, this deal will bring new growth opportunities in the market.”

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Hacksaw Gaming Signs Content Agreement with Sisal

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Hacksaw Gaming Signs Content Agreement with Sisal
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Leading iGaming studio Hacksaw Gaming has entered into a partnership with Italian-facing online casino operator Sisal.

Under the terms of the deal, Sisal players will gain access to a selection of popular Hacksaw Gaming titles, beginning with March 2020 release Cubes. Cubes was Hacksaw Gaming’s first 3D-styled release, proving so popular it went on to spawn a sequel with Cubes 2 arriving in February 2021.

Several Hacksaw Gaming games are scheduled to follow over the proceeding weeks, including slot favourites Hand of Anubis, Hop’n’Pop, and Aztec Twist, plus instant win games Mines and Coins, which recently turned one year old. Designed to reinvent non-traditional gaming, the Dare2Win series puts a modern twist on beloved arcade games and offers alternative casino entertainment for players everywhere.

Hacksaw Gaming’s latest partner, Flutter-owned Sisal, is a leading force in Italy with a number of product verticals among its portfolio. In addition to online slots, Sisal players can wager on sports, poker, and lottery games. Sisal’s wide range of lottery titles includes SiVinceTutto, Vinci per la vita – Win for Life, Eurojackpot, VinciCasa, and SuperEnalotto – Italy’s leading lottery title offered exclusively by Sisal since 1997.

Today’s news represents another step forward for Hacksaw Gaming as part of an ongoing strategy to bolster its footing in regulated markets.

Remarking on the partnership, Gabrielle Star, Hacksaw Gaming’s CCO, said: “Hacksaw Gaming goes from strength to strength in Italy following our market entry earlier this year.

“This deal represents a signal of our intentions as we continue to broaden our horizons in regulated markets. Sisal is a household name in Italy, and we’re delighted its players can finally get a taste of our award-winning games.”

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EvenBet Gaming publishes e-book that addresses poker launch challenges

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EvenBet Gaming publishes e-book that addresses poker launch challenges
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Downloadable guide includes insightful solutions to help operators

Leading online gaming software developer, EvenBet Gaming, has released its latest e-book that is designed to support operators when launching an online and mobile poker offering in today’s marketplace.

The e-book titled 10 main mistakes to avoid before launching an online poker room” leans on the company’s 15+ years’ experience of launching new poker projects. It guides operators through best practices to efficiently deploy a poker business that delivers strong engagement, revenues and profits from the start.

This useful guide provides operators with a wide range of solutions to the main issues they face when setting up a digital poker offering, including:

  • Choosing the right business model
  • Understanding compliance and regulatory demands
  • Creating a sufficient team capable of managing poker rooms and their players
  • Structuring an effective promotional campaign

Intended to support businesses across the globe, in particular countries within the LatAm region, EvenBet anticipates high demand for the e-book that is available in both English and Spanish, as more operators look to establish online and mobile poker offerings.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “There’s currently very little guidance for operators which are at the beginning of the journey into launching a poker business. It’s a complex operation to rollout, particularly with limited experience in this vertical, and quite often we see the same common mistakes that lead to an inferior final product.

“Given our superior experience within the poker industry, we decided to develop this e-book and help those operators that would benefit from our insight. We made a conscious effort to make the guide as simple as possible to understand, ensuring it leads to more efficient new poker rooms being launched worldwide.”

To download a free copy of EvenBet Gaming’s latest e-book, please click here.

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