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Future Anthem launches real-time sports personalisation with market leader STS



EveryMatrix takes real-time player personalisation to next level powered by Future Anthem
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Data and AI specialist evolves the sports betting experience following landmark personalisation partnership

Future Anthem, the pioneering AI and data science powerhouse, announces the launch of its real-time personalisation product for sports betting, with recommended actions designed to improve player experiences and predict player exit.

This innovative AI-powered product launch forms the first stage of Future Anthem’s partnership with STS, Poland’s leading sports betting, virtual sports and esports operator and one of the largest companies in the gaming sector. Thanks to its dynamic growth in recent years, STS has dominated the market of legal betting companies in Poland.

The agreement will see STS embed Future Anthem’s award-winning AI and real-time data products within its broader operating ecosystem to personalise player experiences and deliver STS customers the best entertainment anywhere in the Polish market. Furthermore, STS will utilise the real-time exit prediction to fully automate their bonusing and player communications the moment a player’s bet settles.

This partnership marks the first step in Future Anthem’s vision to bring AI into all parts of the player journey across both sports and casino. The new sports personalisation product was delivered to STS in 12 weeks from data receipt, with both teams collaborating closely to ensure that the output is aligned with STS’s overall player experience strategy.

Future Anthem CPO Ian Tibot said: “Personalisation in the sports betting industry is a word that has been used for a long time but has never become a reality. As a part of our successful Series A funding round this year we were clear in our ambition to lead the industry’s evolution towards delivering personalised player experiences. Our vision has been perfectly complemented by the ambition of STS to commit to a real-time personalisation roadmap and it has been a pleasure to work with such a forward-thinking partner.”

STS CEO Mateusz Juroszek said: “At STS, we are driven to provide our players with the best possible experiences. We are delighted to work side-by-side with an AI leader in Future Anthem to help us extend our personalised offerings, in real-time. The partnership demonstrates our ongoing commitment to enhance every part of the player’s journey. I thank my team at STS who have worked in collaboration with Future Anthem to launch this partnership.”

Central Europe

Esports Championships Amplifies the Excitement of Highly Anticipated European Games in Poland



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The inaugural European Games Esports Championships (#EGE23) will welcome esports athletes and teams from across Europe to compete in two top esports titles – eFootball 2023 and Rocket League, this June.

The esports athletes will compete in parallel with the 7000 athletes representing 48 countries at the third edition of the European Games in Kraków and the Małopolska region of Poland. #EGE23 will add a whole new dimension of competition and entertainment to this grand sporting fiesta.

The Global Esports Federation and the European Olympic Committees confirmed that #EGE23 will run from June 30 to July 2. The International Congress Centre (MCK) in Katowice will become the epicentre of digital competition and is set to be a landmark event in the region’s sporting calendar.

The Open and Women Categories for eFootball 2023 and Open Category for Rocket League at #EGE23 will allow esports athletes from across the continent to compete for national glory.

Commenting on the groundbreaking nature of #EGE23, Aurelia Ruetsch, GEF Board Member and Chair of the EGE23 Coordination Commission, said: “The European Games Esports Championships represents a pioneering moment for esports in Europe. Having been part of the team at the inaugural European Games Baku 2015, I am thrilled to see another first with the EOC as we convene top-level esports competitions alongside traditional sports, celebrating youth culture in the heart of Europe.”

“We are delighted to see esports in this prestigious event – the European Games. The #EGE23 is a significant milestone in the development of esports in Europe. It’s a joyful celebration of youth, esports, and sport all together,” Chris Chan, President of the GEF, said.

In addition to the esports competitions, the #EGE23 will feature the GEFestival – a celebration of esports’ inclusive culture, games, music and entertainment – and GEFcon, a global convention of thought leaders and idea creators in business, esports, sport and technology on an international stage for sharing and learning.

“The Esports Championships is an extraordinary addition to the European Games lineup and underscores the progressive vision of the diversity and inclusivity of the sports world, highlighting the common ground they share in terms of dedication, strategy, and the pursuit of excellence. We are delighted to collaborate with the Global Esports Federation on the first of many planned initiatives,” Spyros Capralos, President of EOC, said.

Hasan Arat, Chair of the EOC Coordination Commission for the European Games 2023, said: “The EOC is delighted to have partnered with the Global Esports Federation to host the Esports Championships in Katowice this summer.

“Esports is hugely popular worldwide, especially among the younger generation, and as the European Games continues to look for ways to innovate and attract a younger audience, this is a significant step.

“The International Congress Center in Katowice will be the perfect venue for the competition, and I know that it will be a memorable occasion for all the esports athletes taking part.”

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Central Europe

IGT Upgrades WestLotto Central Lottery System with Aurora Deployment



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International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a contract extension with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto) to deliver IGT’s powerful central lottery system, Aurora, and its related technologies. The contract extension is expected to run through at least 2031.

“IGT has provided WestLotto with world-class lottery solutions for more than 20 years and is the trusted partner for us to provide the best possible player experiences and to drive growth responsibly for our business. We look forward to modernizing our central system further through the implementation of Aurora and the many benefits its modules will present to our Lottery,” Andreas Kötter, Co-CEO of WestLotto, said.

“IGT’s global expertise and our extensive knowledge of the local lottery market complement each other perfectly. The partnership represents gaming of the future that is as innovative as it is secure and reputable,” Christiane Jansen, Co-CEO of WestLotto, said.

“As Germany’s largest lottery with over €1.7 billion in sales, WestLotto requires the sophistication, reliability and innovation that IGT’s Aurora central system delivers. Our high-performing Aurora platform and its components will enable the Lottery to manage its business more efficiently, while providing premier player experiences and maximizing funds to good causes,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

As part of OMNIA, IGT’s player-centric, omnichannel solution for lotteries, Aurora was developed to drive lottery innovation and profitability, and will offer enhanced reliability for WestLotto’s high volume of transactions. It incorporates a suite of flexible solutions designed to manage, transform and further grow the Lottery’s business. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of WestLotto’s transaction processing, game management and back-office operations.

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Central Europe

Gamecity Hamburg Funds 6 Digital Game Prototypes with 410,000 Euros in its 20th Anniversary Year



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In the 2023 funding round, Gamecity Hamburg is supporting six game projects with a total of 410,000 euros as part of the Prototype Funding programme. This funding for companies and start-ups based in Hamburg enables the development of prototypes of digital games with high market potential. Among the funding recipients are three start-ups that have previously successfully graduated from Gamecity Hamburg’s Games Lift Incubator. The application phase for the incubator programme runs until June 20.

Once again, the awarding committee was impressed by the high quality of the submitted projects and decided to fully utilise the funding budget available for the 2023 Prototype Funding. The application phase for the next funding round will therefore start in spring 2024. Including this fifth funding round since 2020, the Prototype Funding supported the development of a total of 27 prototypes with 1,536,000 euros.

“The applications submitted show the positive effects of our further funding programs and offers for professionalization. Three teams of the projects funded in this round have already successfully completed our Games Lift incubator program. In addition to newly founded companies, experienced studios are also among the funding recipients. This once again shows the versatility and potential of Hamburg as a games location,” Dennis Schoubye, Head of Gamecity Hamburg, said.

The funded projects 2023

METACORE by Amberdive Interactive – € 80,000

Project Renaissance by Tiny Roar – € 80,000

Reddie – ReRun of Reality by Curvature Games – € 80,000

Light of Atlantis by DrownTown – € 70.000

Stack ‘Em Up by Godcomplex Games – € 70.000

How to Find Friends by Beardshaker Games – € 30.000

METACORE – Amberdive Interactive

Amberdive Interactive has further refined its co-op shooter METACORE in the Games Lift Incubator 2022. In teams of up to four, players fight their way through ruins on an alien planet and defend themselves against machine guards. Outstanding as a game mechanic are the multi-purpose cores – small high-tech spheres into which the players can transform themselves and which open many possibilities for team play.

Project Renaissance – Tiny Roar

In this point-and-click adventure game from established indie studio Tiny Roar (Wanderlust, XEL, Bomb Bots Arena, among others), players take on the role of Joy, who embarks on a path of self-knowledge after a baby literally falls into her hut. With Project Renaissance, Tiny Roar plans to appeal to genre fans as well as those who have avoided adventure games in the past.

Reddie – ReRun of Reality – Curvature Games

Curvature Games lets players conduct and immersively experience various experiments as the character “Reddie” in this innovative mixed-reality adventure. They switch dimensions and realities again and again to find the solution. By using mixed reality, the players also interact with the actual environment.

Light of Atlantis – DrownTown

In this 2D puzzle Metroidvania game with jump ‘n’ run elements, players do not control the lovingly drawn robot character in the underwater world of Atlantis, but the element “water” to solve puzzles and pass levels.

Stack ‘Em Up – Godcomplex Games

Up to four players compete in this crazy multiplayer party game. The players suck up cute “slime packets” just like their fellow players. This is how the so-called “stacks” are created, which leads to involuntary teamwork. Godcomplex Games used the Games Lift Incubator 2022 to fine-tune the game idea.

How to Find Friends – Beardshaker Games

How to Find Friends is a cozy hidden object game in which players must find extraordinary creatures in large-scale patterns. The protagonists Witch & Owl help and narrate the enchanting background stories of the wondrous creatures to the players along the way.

From March 3 to April 5, a total of 24 developers, startups, and companies from Hamburg applied for Gamecity Hamburg’s Prototype Funding. The awarding committee, consisting of Hamburg industry experts Nina Müller (Head of Publishing, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Head of Project, Indie Arena Booth/ Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Head of Gamecity Hamburg) decided on the selection.

In addition to Prototype Funding, Gamecity Hamburg organises the annual Games Lift Incubator programme for all developers, teams, and start-ups from Hamburg’s games industry, regardless of the status of their games project. Each year, the Games Lift Incubator supports five teams with 15,000 euros and a comprehensive coaching, mentoring, and workshop programme by experienced international experts from the games industry. The teams also receive one-year support in the form of individual mentoring to work on their games and project ideas and develop them further.

Teams and developers can currently apply for the Games Lift Incubator until June 20.

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