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Exclusive Q&A w/ Fraser Linkleter, CMO at Slots Temple


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Exclusive Q&A w/ Fraser Linkleter, CMO at Slots Temple
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How is the affiliate space changing? Is it important to offer more than just written word articles and casino reviews? 

To be successful, you always need to offer the full package. Reviews are certainly still important, and you must show what’s both good and bad, giving a rounded, impartial opinion. But we think affiliates these days need to offer some extra special sauce as users want to interact more with the product. So free games to play are great, plus something different that makes your site really engaging and entertaining. An extra ‘stickiness’.

We want to give people a reason to come to us and spend time on the site, not just bring them in and push them out to operators straight away. There are loads of sites which just list off operator offers, but we give something more.

 

Tell us about the new free-to-play slots tournament formats you’ve launched.

Our slots tournaments have always been very popular. Previously, people played for fun for the chance to win merchandise or avatars, and to earn Xpoints to open chests.

Now we’re offering even more reason to get involved, with a free chance to win cash prizes, and it’s a huge success. People still love climbing the leaderboards and earning Xpoints, but cash prizes add extra value for the player and really enhance the user-XP.

We’re also launching new types of tournaments. These includes Turbos, which run for one to three hours to speed up the fun of winning a prize, and Risk tournaments, where players are given a fixed balance and can adjust their bet size on each spin.

 

How can you use these tournaments as marketing assets?

We focus on some of the most popular games for our tournaments, meaning there’s double appeal – play one of your favourite games whilst also being in for a chance to win a cash prize, so there’s double benefit to the player

The chance to win a cash prize in a free tournament is massively appealing and gives people a reason to register (you don’t have to register to just play a demo game). But once they’re registered, we can target our marketing to them.

We can really tailor our messaging more effectively. If a user has just played a tournament on a certain game, we can talk to them about where they can play the game for real money and tell them about the welcome offers available. This is so much more effective than blanket marketing.

We can also offer tournaments on new games releases, creating a real buzz around a launch, which adds value for the operator or games studio.

 

Is there a plan to offer paid-for tournaments to build even bigger prize pools?

Absolutely! That’s the next phase. By offering paid for tournaments, we can fund even bigger prizes that go deeper down the leaderboards to give more people chance to win. This will attract more players and create an even bigger buzz! Of course, free tournaments will still be available. There will be no obligation to play for real money if you don’t want to.

 

You’ve recently launched in the US and Canada. What are some of the challenges you’ve faced entering these new markets?

Different regulations are the biggest challenges and making sure we’re always compliant. We’ve had to be very flexible entering the Ontario market and had to adapt quickly to comply with the changes. One example is age verification, which has always been important to us, even though our games are free to play. Each jurisdiction has different verification requirements, which means working with different data providers and building our registration processes differently.

 

Sports betting is huge in the US, but how do you see the online casino space developing there?

You’re absolutely right that sports betting is massively popular in America. Around 30 states have legalized sports betting, while only a handful so far have launched online casino markets. So, casino is proving to be a slower process, and there may be less political appetite for it currently. But we’re keeping an eye on the landscape there and are always looking for opportunities to expand into new markets.

 

What’s next on the horizon for Slots Temple?

We want to continue building and diversifying our tournament product, and that means introducing more tournament variants to make it even more exciting and compelling.

Soon, we hope to introduce the paid-for tournaments we spoke about, so we can offer bigger prizes. We want to attract more players and continue building a bigger community among our users. Player communities are vital to what we do and should be a crucial part of an affiliate’s strategy.

 

Affiliate Industry

Gaming Innovation Group completes acquisition of AskGamblers

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Gaming Innovation Group completes acquisition of AskGamblers
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Gaming Innovation Group Inc. (“GiG”) signed an agreement to acquire the casino affiliate websites Askgamblers, Johnslots, Newcasinos and several smaller domains from Catena Media Plc., ref. announcement from GiG on 15 December 2022. GiG has today completed the acquisition and will consolidate these assets as from today.

GiG Media is eagerly anticipating the operational and commercial opportunities of the well regarded affiliate website AskGamblers, now that the transaction has closed. Management is focused on elevating the performance of this asset and has a clear strategy in place to implement GiG Media’s innovative technical SEO and marketing technology, along with Askgamblers’ extensive knowledge. GiG aims to drive substantial growth and maximize profitability through renewed focus on the Askgamblers domain, with the goal of increasing revenue and EBITDA in the near future.

Richard Brown, CEO of GiG said: “We are thrilled to add another top casino affiliate site to our portfolio, and believe it holds immense growth potential. The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.

The transaction is carried out through a share purchase by Innovation Labs Limited (GiG Subsidiary) of the totality of the issued shares of Catena Publishing Limited and Catena Media doo Beograd. The consideration (on a cash free and debt free basis) is €45,000,000, of which €20,000,000 is paid today with the remaining balance to be paid in two installments on 31 January 2024 (€10 million) and 31 January 2025 (€15 million).

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Affiliate Industry

First Look Games and Bragg Gaming join forces

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First Look Games and Bragg Gaming join forces
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Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers

The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.

Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.

The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

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Affiliate Industry

Slots Temple Launches Real-Money Slots Tournaments

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Slots Temple Launches Real-Money Slots Tournaments
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Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK

Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.

Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.

There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.

The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.  

Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.

“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.

Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.

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