Latest News
HungryBear agrees to game-changing Light & Wonder distribution deal
Pioneering UK content supplier HungryBear Gaming, has agreed to a global deal with a subsidiary of Light & Wonder, Inc. to distribute its industry-first multiplayer Slot Masters title across the provider’s extensive operator network globally.
Light & Wonder, the global leader in cross-platform games & entertainment, has integrated the free-to-play Slot Masters game onto its market leading OPENGAMING™ platform making it available to hundreds of its global operator partners.
Slot Masters is a free-to-play, three-way, head-to-head slot game, where players affect the outcome of their opponents score by strategically deploying a selection of attack and defensive weapons.
The game has been a huge hit across multiple tier one operators since launching free-to-play tournaments earlier this year and is already live with major brands including Gamesys/Bally brands Virgin, RAINBOW RICHES™ Casino, MONOPOLY Casino, Jackpot Joy, Double Bubble and Megaways casino, and Entain brands Foxy Bingo and Ladbrokes.
Data has shown excellent uptake with large volumes of players returning to the game every day, a steep rise in session times and an increase in player days, providing partner brands with a unique means of acquisition and retention.
The game is set to launch across numerous other European and global operators in the weeks and months to come with several brands launching bespoke online and TV campaigns, as well as housing Slot Masters within its own homepage tab enabling players to easily identify and play the game.
HungryBear Gaming is also in the final stages of building the first real money variant of Slot Masters and will announce a release date before the end of the year.
Justin Chamberlin, founder and CEO of HungryBear Gaming, said: “This is a game-changer for the business and Slot Masters and we’re delighted to be partnering with one of the leading names in iGaming.”
“To this point we have been directly integrating the game with individual operators, however with Slot Masters now available on the Light & Wonder platform, this opens the door to an enormous array of global brands who can seamlessly integrate the game and reap the rewards of one of the hottest titles in town!”
Robert Procter, VP Game Development at Light and Wonder, said: “We are delighted to be able to announce this partnership between Slot Masters and Light & Wonder. The product is a true definition of innovation and the ability for players to go head-to-head on slots is ground-breaking for this industry. We look forward to being on this journey with Justin and his team at HungryBear and are hugely excited at what the future holds for this one-of-a-kind product!”
Eastern Europe
Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
Latest News
Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.
“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
The FANHub platform includes the following core features:
- Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
- Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
- Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
Latest News
1spin4win joins forces with SoftGamings to bring classic slots to new markets
1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.
This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.
SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.
Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”
Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”
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