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Fnatic Announces Renewal of Partnership with Official Protein Snack Partner Jack Link’s

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Fnatic Announces Renewal of Partnership with Official Protein Snack Partner Jack Link’s
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Fnatic, one of the world’s oldest esports organisations, has today announced the renewal of its partnership with its official protein snack partner, Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snack manufacturer.

The multi-year partnership was initially announced in January 2021, with Fnatic and Jack Link’s collaborating on branding campaigns and creative content aimed to grow awareness of the brand. The aim was to help cement Jack Link’s as the snack of choice in the gaming space by granting access to Fnatic’s massive network of fans and players.

This year’s renewal further reinforces the relationship and marks the start of a year of activations, enabling gamers of all levels to fuel their sessions. Jack Link’s will remain sleeve sponsor of official Fnatic team jerseys for the duration of the deal.

In the previous year, the partnership led to campaigns such as ‘BeefModeTopia’ and ‘BeefaLaResistance’, which required fans to rise up against poor snacking and show why Jack Link’s is the best sustenance to push through any gaming session. The latter activation reached over 9 million fans through online activations, a Fnatic X Jack Link’s booth at Gamescom Cologne 2022 and exciting giveaways surrounding Fnatic involvement at League of Legends Worlds 2022 and the IEM Rio Major.

Neil Walker, Senior Partnerships Manager at Fnatic, said: “It was exciting to announce Fnatic and Jack Link’s partnership two years ago, and it’s even more exciting to be able to confirm the renewal. The natural link between gaming and snacks is evident, and we’re constantly looking for innovative ways to encourage players and fans to snack in a way that won’t negatively affect their performance. The bonus with Jack Link’s is that the snacks are made with 100% beef, they’re low in fat and they’re high in natural proteins. They’ve been a revelation for our pro athletes and streamers over the last two years.”

He continued: “Jack Link’s has become an integral partner to Fnatic, constantly looking to add value to our community from custom CS:GO maps, to pro/community tournaments, engaging content, and physical events at Gamescom and PGL Antwerp. The last two years have been nothing but fun, and we couldn’t be more excited to bring our plans for the next few to life.”

Inka Weber, Marketing Manager EMEA, said: “We’re so pleased to be renewing our partnership with Fnatic. Our protein-rich snacks are the perfect accompaniment to activities such as gaming, providing that quick, natural source of energy you need when taking on long sessions. It’s great to be working with one of the most established orgs in the business, and we continue to be committed to being a true partner, supporting both professional and amateur gamers. The Beefmode Topia and BeefaLaResistance campaigns last year were just a taste of what’s to come – we can’t wait to get started.”

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Skyesports unveils open-for-all THE FINALS Online Community Cup with a $10,000 prize pool

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Skyesports, a premier global IP and community builder for gaming and esports, has announced THE FINALS Online Community Cup, a $10,000 open-for-all esports tournament giving a chance to every player from India to go pro.

Registrations for THE FINALS Online Community Cup are currently open. Players from every nook and corner of the country can register for the tournament. For players who don’t have a team, they can scout for one through the official THE FINALS India – Skyesports Discord server.

The tournament will be played on the exciting and fast-paced 5v5 Terminal Attack mode, the same mode that THE FINALS Esports Revolution Showdown was played in where Team Mortal defeated Team Scout in the Finals to become the champion.

Commenting on the tournament, Shiva Nandy, Founder and CEO, Skyesports, said, “After wrapping up THE FINALS Esports Revolution Showdown LAN event in Chennai, we have been bringing constant showdowns along with cafe events across the country. The community, however, has been demanding an open-for-all esports tournament, where they can showcase their skills. This is where THE FINALS Online Community Cup comes in. This is the first open tournament for THE FINALS in India and we are thrilled to announce a prize pool of $10,000 to support grassroots-level esports.”

All registered teams in THE FINALS Online Community Cup will compete across the Group Stage and the Playoffs to determine the India champions. With several prominent esports organizations already showing interest in THE FINALS, the cup will also serve as a scouting ground for the upcoming talent in this FPS title.

Certain matches from the Group Stage and the entire Playoffs will be live-streamed on THE FINALS India and Skyesports YouTube channel.

 

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From game to competition: The unstoppable rise of esports and competitive gaming

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In the ever-evolving landscape of entertainment, few industries have witnessed a tremendous rise quite like eSports.

What once started as a niche in the gaming world has now grown into a global sensation, captivating both amateur and professional players with its competitive events, life-changing cash prizes, and viewership figures in the hundreds of millions. Domain and hosting experts Fasthosts has compiled a brief overview of the rise of eSports, and competitive gaming throughout the years, and where the future may take the industry.

The Start of Competitive Gaming

eSports, at its core, revolves around competitive video gaming, and has experienced exponential growth over the past five decades. The earliest known gaming competition stems back to 1972, when Stanford University hosted a contest featuring the science fiction rocket game ‘Spacewar’. The event – orchestrated by sports reporter Stewart Brand – showcased the potential of video games as an “exhilarating spectator sport”, setting the stage for what was to come.

The Slow but Steady Rise

For several decades, the popularity of eSports experienced a gradual rise. In the pre-internet era, arcade tournaments provided the battleground for players, with magazines and record books recognising top players’ achievements. The 1990s marked a turning point as gaming tournaments began to gain traction, offering increasingly substantial prize pools. The technological advancements in video game consoles, and internet and PC gaming paved the way for a prosperous decade for the industry. At the end of the 90s we saw the internet cafe boom where young players would meet and play together in PC cafes, which was the start of the strong youth social gaming culture you see today.

The New Millennium

It was the early 2000s that witnessed the true birth of eSports as leagues and tournaments started to take shape around iconic titles like Counter-Strike, StarCraft, and Warcraft III. In 2001, the first World Cyber Games was held in Seoul. The tournament featured several popular games and attracted over 174,000 participants from 17 countries, making for an unexpected global success. In 2005, the CPL World Tour or Cyberathlete Professional League became the first event to have a prize pool offering over $1 million, demonstrating the start of life changing prizes that go hand in hand with competitive gaming.

Streaming Platforms: The Catalyst for Growth

From 2010 onwards, the world witnessed the revolutionary impact of online streaming platforms like Twitch.tv and Youtube Gaming, leading to skyrocketing eSports viewership figures. When Twitch launched, the ‘League of Legends’ world championship viewership figures went from 1.7 million in 2011 to 8.2 million in 2012, and to 32 million in 2013.

These streaming platforms connected fans worldwide, allowing them to tune into live events from home. The large viewing figures, advertising, and sponsorship opportunities led to investors starting their own teams, and household game developers creating leagues and tournaments. It became standard for eSports events to attract millions of viewers, and the landscape of competitive gaming had been transformed.

The Summit

In 2015, eSports reached a defining moment with The International 2015: Dota 2 Championships. The prize pool offered a staggering $18 million, breaking records and solidifying eSports’ place on the global stage. This marked a monumental shift, proving that tournaments could rival traditional sports events in terms of both prize money and profitability.

The New Decade: eSports Takes Centre Stage

As the calendar turned to the 2020s, eSports entered a new era. The decade began with some of the largest tournaments in history, attracting millions of spectators and providing the largest prize pools seen to date such as The 2021 International Dota 2 Championships which took place in Bucharest Romania, offering a $40,018,400.00 prize pool – the largest prize at the time.

By 2020, it had become increasingly common to see the term “professional eSports player” conceptualising the individuals dedicating their lives to competitive gaming, undergoing strict routines and training in the unique journey of becoming the world’s next best gaming athlete.

The Future

At present, the most-viewed tournaments are impressive spectacles in their own right, with titles like ‘Free Fire World Series’, ‘League of Legends’, and ‘Mobile Legends: Bang Bang’ drawing millions of viewers. Looking to the future, in August 2023, Saudi Arabian tournament organiser Gamers8 ran their ‘The Land of Heroes’ tournament with a colossal prize of $45 million dollars, a figure that has been shattered this year with the life-changing sum of $60 million dollars to be won at the eSports World Cup in Riyadh, Saudi Arabia.

Reinforcing the growing nature of the industry, according to BeyonGames.biz, the eSports market is estimated to grow at 21.81% between 2022 and 2027, with the size of the market expected to increase by $3,515.1 million.

The journey of competitive gaming from its humble beginnings to its current global standing is a testament to its enduring appeal and cultural impact. With its exhilarating competition and substantial rewards, eSports has become a true force in the entertainment world. As the industry continues to innovate and evolve, one thing remains clear: this isn’t just a passing trend. It’s a phenomenon that has permanently transformed the way we engage with and celebrate competitive gaming.

 

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Staffordshire University makes history in college esports

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Students of Staffordshire University have achieved a unique success: becoming the UK’s first winning university team in Europe’s premier esports competition between colleges. Players of ‘Korean Pop Superstars (KPS)’ emerged victorious last weekend in VALORANT (Riot Games’ shooter title) at the Grand Final of UNIVERSITY Esports Masters (UE Masters), where they defeated their rivals from National University of Physical Education and Sport of Ukraine (NUPESU) by a score of 3-2.

It was not an easy road to glory. British representatives had to overcome the continuous returns from the Ukrainian players, who demonstrated a tough competitive spirit throughout the Grand Final. However, it was a great sporting experience in which fair play prevailed between the two teams. In fact, students of KPS waited over an hour for their NUPESU’s counterparts due to a problem with the venue where they were competing.

All the clashes at the Grand Finals of UE Masters (both VALORANT and League of Legends) were played entirely in online format. Live streams of the showdowns on Twitch and X (formerly Twitter) accumulated more than 40,000 views throughout last weekend on two official social channels with over 11,000 followers.

A great victory for the UK

The win of KPS is a meaningful milestone for college esports in the UK. For the first time, a British team has been crowned as Champion of UE Masters, the most important esports tournament in the college ecosystem across Europe. Since the first edition of the competition in 2016, Great Britain has had representatives, but none had been able to lift the Championship title.

This group of five students from Staffordshire University, integrated by Diarmuid McGirr, Josh Green, Zain Lim, Stanley Lebon, and Ignas Kantauta as the main squad, have completed a successful performance in this edition of UE Masters: overcoming qualifiers, beating the best opponents, and positioning the UK at the top of the university esports in the continent.

One of the KPS integrants, Zain Lim, said: “Playing as a team has definitely been fun, competing with friends just created such an atmosphere where it felt like we would beat teams due to just having better vibes than them. I would recommend university esports to others. I felt it made gaming a more social-able hobby, as over 5 years of university, at two different unis, I have met a bunch of people.”

Find out more about VALORANT, the victory’s game

What is VALORANT? What does it consist of? It is one of the most wanted esports-games globally. This shooter title, developed by the giant Riot Games and released in 2020, is a 5v5 character-based tactical FPS where precise gunplay meets unique agent abilities. It also includes a lot of effects and advanced weapons to offer players a better first-person experience.

Millions of people have tested their tactical skills on VALORANT over the past few years. According to the specialized website Tracker Network, over 16 million active users have played VALORANT so far in July worldwide.

Beyond of a video game competition

UE Masters, supported by Riot Games, is the conclusion of the UNIVERSITY Esports season, a global program with a presence in 26 countries on four continents and involving more than 100,000 students from 2,000 universities.

The main objectives of UNIVERSITY Esports are to create a sense of community among players from all over Europe, to give them the opportunity to compete in high quality international tournaments and to provide avenues for young people to develop a career within the esports world, as well as to find a place to learn and enhance their skills.

In the UK and Ireland, UNIVERSITY Esports, a project organized by NUEL (a GGTech Entertainment’s company), has celebrated its 13th Season. The winners of its Winter Split, such as Staffordshire University, have been the national representatives in the outgoing edition of UE Masters.

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