Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine to monitor ad campaigns. The patent and Anzu’s technology are also compliant with the updated MRC and IAB intrinsic in-game advertising guidelines.
The patent deals with a new mechanism for determining the viewability score of objects displayed on a screen, the key building blocks for intrinsic in-game ad measurement. Anzu’s 3D ad tracking engine measures intrinsic ads in dynamic gaming environments across all major platforms and devices multiple times per second using a combination of mathematical and geometrical calculations and physics.
In addition to measuring viewable impressions and other standard MRC metrics, the 3D ad tracking engine collects unique data points about intrinsic in-game ad placements and their lifecycle, including average screen coverage, occlusions, virtual world position, and orientation in relation to user view. This data is combined with conversion and session data to create robust data models, used to help optimize the delivery of campaigns and provide media value to advertisers.
Anzu’s Co-Founder and CPO, Ben Fenster, said: “We started developing our ad tracking engine over five years ago. We’ve continued to enhance and invest in it, as we understand that for Anzu to succeed and for gaming to become a recognized advertising category, advertisers need an efficient and transparent way of measuring intrinsic ads, as well as a means of comparing them with common ad formats. This technology is highly significant because it provides advertisers with an efficient way to calculate viewable impressions in compliance with the new guidelines while meeting the stringent technical requirements of AAA game publishers.”
The granted patent 11,260,299, named “An Object Viewability Determination System and Method,” is part of Anzu’s drive to improve viewability, attention metrics, and data available to advertisers when running in-game ads. It is also part of a wider stance from Anzu to meet the industry needs and ensure marketers have access to standardized viewability metrics in-game that can be relied upon. Anzu has several more patents pending approval as it continues to build tools that will allow more companies to take advantage of the in-game opportunity.
Thanks to partnerships with IAS and Oracle Moat, both providers can measure the data gathered from Anzu’s patented tech in real-time, efficiently giving brands 3rd-party measured data across platforms.
“Marketers are increasing their gaming ad spend as the medium continues to grow and reach new audiences,” said Tom Sharma, Chief Product Officer of IAS. “Our work with Anzu delivers in-game measurement and transparency to marketers investing in this burgeoning space, equipping advertisers with a clearer picture of the quality of their media and positioning the medium for even greater expansion in 2023.”
“Gaming is one of the fastest growing areas in media, and the rapid advancement and integration of third-party measurement and technological innovation is bringing new levels of efficiency and transparency to the space,” said Joe Cady, Executive Vice President of Advanced Advertising & Partnerships, NBCUniversal. “Anzu’s solution for 3D viewability represents another critical step toward helping marketers fully understand the impact and value of their gaming media spend.”
First tabletop role-playing game on the blockchain
On March 30, GRIPNR will launch The Glimmering, a next-generation TTRPG experience designed to be played with Genesis Collection NFT heroes that let players’ character progress live on the blockchain. The company over a three-day period will mint phase two of its collection of characters, available for 250 MATIC (which gets one much more than a jpeg, I can tell you what holder benefits include) to play on-chain. Unlike countless NFTs that mint with the promise of “future utility,” players will take their freshly minted characters and schedule sessions to play The Glimmering starting the same day (this hasn’t been done before).
Recently it was announced that a strategic partnership with famed NFT collector and evangelist Jimmy McNeils, a.k.a. j1mmy.eth to bring several of his Mutant Apes (Bored Apes who have been mutated by Mutant Serum) to The Glimmering as villains in the game. The collaboration will be celebrated with a future Glimmering Mutant Ape derivative collection.
The Apes will be reimagined by GRIPNR Lead Artist Justin “Angryblue” Kamerer and will be included in future adventures of The Glimmering game. Owners of the Glimmering’s Genesis Collection of heroes will be given first dibs to mint the Glimmering Mutant Apes, when they’re released in the spring of 2023.
The Glimmerings takes place in a tiny corner in the far north of a world called Asuwa in the Moonstone Empire. It’s a world that thrums with magic. Danger lurks everywhere in the world of Asuwa; but fame, glory, and riches wait for those willing to take the risk. The first six adventures of The Glimmering will be available for character levels 1-3 and rooted in a modified version of the 5th Edition ruleset, players already familiar with D&D can easily transition to The Glimmering without learning a new system.
Using the Polygon blockchain, all games will be logged, and players can track character development, loot, and campaign progress transparently. As players’ characters level up through gameplay, each character’s artwork will morph visually over time based on in-game outcomes, allowing NFT holders to influence their own rarities. Digital collectibles allow players to resell characters, weapons, armor, treasure, and other items acquired through play or purchase.
The team creating the world of The Glimmering are some of the best in their respective industries, including game design, art, technology, and storytelling. GRIPNR is a New Orleans-based web technology company bringing tabletop games to the blockchain. Its mission is to preserve the magic of classic TTRPGs while expanding player capabilities beyond the traditional gaming world and onto the blockchain.
Please let me know if you would like to speak with Brent and/or if there’s anything I can assist you with.
Movie Games S.A. just announced a much-anticipated co-op mode in the upcoming Drug Dealer Simulator 2
Movie Games S.A., a game publisher and producer listed on Warsaw Stock Exchange, has just confirmed the co-op mode in Drug Dealer Simulator 2, the highly anticipated sequel to one of the biggest indie hits in the last few years. The series will thus be expanded with a multiplayer element, one of the most important components ensuring the titles’ longevity and the so-called long sales tail.
Players were informed about the new co-op mode on the Steam platform, where the footage was published showing multiplayer gameplay mechanics in a test environment based on token visuals, which will eventually be replaced by final detailed models and textures.
Drug Dealer Simulator 2 is the sequel to 2020’s hit Drug Dealer Simulator, which has been updated with 6 free expansions to date. The release of the last of the expansions in November 2022 generated a peak of over 2,000 concurrent players, which is comparable to the successful launch of the new title. At the time of writing this, Drug Dealer Simulator 2 is in 379th place among the most wishlisted games on Steam (globally) and is constantly improving its position. It is worth noting that the Steam website had its launch 5 months ago, on 17 October 2022. So far, the wishlist growth has been organic without any marketing activities. The announcement of the coop is the start of a more active marketing approach.
“When designing Drug Dealer Simulator 2, we wanted to bring the gameplay to a new level. Our goal was to keep the essence of the original while improving and expanding it in many aspects. The experience gained since the release of part 1 and the better structure of the project, built from scratch, allowed us to expand the game’s sequel with a cooperative mode, which is not only an element desired by fans of part 1, but also, in my opinion, represents the future of gaming, offering a new kind of experience, combining the advantages of single and multiplayer modes,” says Rafal Pecherzewski, creator of the Drug Dealer Simulator series.
“The co-op in Drug Dealer Simulator 2 is a fulfillment of the wishes of a huge community of fans, with whom the dialogue is one of the pillars of our publishing activities. At the same time, as a publisher, we are opening up to the players, offering them the opportunity to see what working on their favorite titles looks like. The strategy of publishing the so-called developer’s diaries worked perfectly for the Alaskan Truck Simulator project. It is also well-suited to games from the DDS universe. These titles have an international and very active community of fans, for whom the value is not only the game itself, but also the interaction with the developers and the opportunity to learn about the behind-the-scenes of production,” says Piotr Gnyp, Chief Marketing Officer of Movie Games S.A.
“The added value from a marketing perspective is that fans of Drug Dealer Simulator, thanks to the recent showcase, had the opportunity to see what the game looks like at the prototyping and testing stage of the mechanics. This addresses the frequent questions and requests from community members to see the various stages of development work. The footage we showed is a glimpse behind the scenes of the work to sublimate the best possible form of designed gameplay even before the final implementation of the content. This is a common practice in the industry and a very effective one to get the best possible product even before the stage of final polishing. In due course, and with pleasure, we will also share with the world and fans the final visuals, which the developers are currently carefully refining behind the curtains,” says Michal Puczynski, Head of Content at Movie Games.
“We are very pleased with the pace of work and the commitment of the team working on Drug Dealer Simulator 2. We are confirming this year’s release date for the sequel to Drug Dealer Simulator with confidence,” adds Mateusz Wcześniak, CEO of Movie Games S.A.
The accepted release window for Drug Dealer Simulator 2 is the year 2023
Outfit7 Celebrates the First Anniversary of Mythic Legends With New Guilds Feature and Orc Origin
To celebrate the one-year anniversary of Mythic Legends, Outfit7 and Hyper Dot Studios have today announced two new exciting additions to the action-packed strategy RPG. The new Guilds feature allows players to connect and collaborate with each other, while the newly added Origin unlocks the savage power of the Orcs.
“Mythic Legends is a fast-paced, dynamic game that’s constantly evolving,” said Xinyu Qian, CEO of Outfit7. “And with the introduction of Guilds and Orcs, we’re opening up whole new worlds of strategic possibilities. Players can now unleash even more powerful Champions, potentially turning the tide of their battles, and connect with other fans to form alliances and lasting bonds in the game.”
With Guilds, players can team up to take on battle challenges and earn rewards. The player who creates the Guild becomes the “General” and invites others to join forces and establish their own roles with different responsibilities. Together, they can plan strategies to dominate their enemies in the arena, while plotting masterplans via the in-game chat function.
Players can now also tap into the power of the Orcs, a new Origin ruled over by the Legend Ghokan. This vicious group of warriors will inspire all-new battle strategies and add fresh blood to the Champion deck. The Orc Sorcerer, for example, can control the minds of his enemies, while the Orc Knight has the ability to taunt ranged enemies, attracting all of their attacks and gaining a defence boost. One that can change the battle outcome completely. The ferocious new Orc Legend and its Champions can now be recruited through the game’s Token Shop.
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