Gaming

Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments

Published

11 months ago

January 18, 2023

Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments

Reading Time: 2 minutes

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine to monitor ad campaigns. The patent and Anzu’s technology are also compliant with the updated MRC and IAB intrinsic in-game advertising guidelines.

The patent deals with a new mechanism for determining the viewability score of objects displayed on a screen, the key building blocks for intrinsic in-game ad measurement. Anzu’s 3D ad tracking engine measures intrinsic ads in dynamic gaming environments across all major platforms and devices multiple times per second using a combination of mathematical and geometrical calculations and physics.

In addition to measuring viewable impressions and other standard MRC metrics, the 3D ad tracking engine collects unique data points about intrinsic in-game ad placements and their lifecycle, including average screen coverage, occlusions, virtual world position, and orientation in relation to user view. This data is combined with conversion and session data to create robust data models, used to help optimize the delivery of campaigns and provide media value to advertisers.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “We started developing our ad tracking engine over five years ago. We’ve continued to enhance and invest in it, as we understand that for Anzu to succeed and for gaming to become a recognized advertising category, advertisers need an efficient and transparent way of measuring intrinsic ads, as well as a means of comparing them with common ad formats. This technology is highly significant because it provides advertisers with an efficient way to calculate viewable impressions in compliance with the new guidelines while meeting the stringent technical requirements of AAA game publishers.”

The granted patent 11,260,299, named “An Object Viewability Determination System and Method,” is part of Anzu’s drive to improve viewability, attention metrics, and data available to advertisers when running in-game ads. It is also part of a wider stance from Anzu to meet the industry needs and ensure marketers have access to standardized viewability metrics in-game that can be relied upon. Anzu has several more patents pending approval as it continues to build tools that will allow more companies to take advantage of the in-game opportunity.

Thanks to partnerships with IAS and Oracle Moat, both providers can measure the data gathered from Anzu’s patented tech in real-time, efficiently giving brands 3rd-party measured data across platforms.

“Marketers are increasing their gaming ad spend as the medium continues to grow and reach new audiences,” said Tom Sharma, Chief Product Officer of IAS. “Our work with Anzu delivers in-game measurement and transparency to marketers investing in this burgeoning space, equipping advertisers with a clearer picture of the quality of their media and positioning the medium for even greater expansion in 2023.”

“Gaming is one of the fastest growing areas in media, and the rapid advancement and integration of third-party measurement and technological innovation is bringing new levels of efficiency and transparency to the space,” said Joe Cady, Executive Vice President of Advanced Advertising & Partnerships, NBCUniversal. “Anzu’s solution for 3D viewability represents another critical step toward helping marketers fully understand the impact and value of their gaming media spend.”

Related Topics:Anzu Anzu’s Co-Founder and CPO Ben Fenster

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Gaming

Soft2Bet brand CampoBet announced a Redesigned Mobile App

Published

21 hours ago

December 11, 2023

Hunor Pal

Reading Time: 2 minutes

CampoBet, of the Soft2Bet powered renowned brands, is excited to unveil its revamped mobile application for both iOS and Android users. The new CampoBet SE app offers a native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players.

Key Advantages of the New CampoBet SE Mobile App:

Expanded Reach: The native app serves as an additional platform for CampoBet to engage with a broader audience.
Regulated Marketplace: With official reviews from the App Store and Google Play, users can trust the quality and security of the app.
Official App Status: The app’s official status ensures there are no bans, providing uninterrupted access to betting services.
Native Experience: Users will enjoy a more convenient and faster app performance tailored to their devices.
Aesthetic Design: The app features a Trophy Hall with animations and parallax, offering a visually stunning experience.
Integrated Tracking: An integrated system for PPC and affiliate traffic allows for efficient ad purchasing from various sources.
Optimized Advertising: The app includes a new set of events in the traffic procurement system to fine-tune advertising campaigns.
Continuous Support: CampoBet is committed to ongoing support and development of the app to ensure the best user experience.
Segmented Notifications: Push notifications are tailored and sent directly to the player’s phone, keeping them informed and engaged.

In a statement, CampoBet representative Yoel Zuckerberg, Chief Product Officer, said, “The CampoBet SE app is a game-changer in the mobile betting landscape. We’ve listened to our users and have delivered an app that not only looks great but also provides the functionality and speed that today’s bettors demand. Our commitment to continuous improvement and user satisfaction is at the core of this redesign.”

The CampoBet SE app is now available for download on the App Store and Google Play. Users can look forward to a seamless betting experience with the reliability and innovation that CampoBet is known for.

Asia

CasinoJan Announces the Launch of its New Website in Singapore

Published

22 hours ago

December 11, 2023

Hunor Pal

Reading Time: 2 minutes

Previously focused only on the Norwegian online casino industry, casinojan .com is excited to announce the launch of its new website in Singapore that is designed to help as many Singaporeans as possible enjoy gambling as entertainment and to become the largest gambling portal in the Singaporean market.

From digital slots to mobile and live casinos, CasinoJan uses its team’s extensive industry knowledge to provide a variety of in-depth, honest, and unbiased articles that extensively cover every aspect of the online casino industry in Singapore.

“It’s no secret that the market for online gambling is difficult to navigate. Not only are there hundreds, if not thousands, of companies to choose from, but there are also complicated rules to adhere to,” said a spokesperson for CasinoJan. “As if that wasn’t enough, many gambling portals fail to keep their sites updated or start with incorrect information. With CasinoJan, we aim to make it both easier and safer to gamble online, whether it’s slots, table games, odds, poker, or bingo.”

Committed to offering visitors to its website the best experience, CasinoJan constantly updates its content, reviews, and payment methods while providing comprehensive opinions from its expert team about online casinos in Singapore.

Additionally, CasinoJan is in the process of further updating and increasing the scope of its website by soon implanting a list of features to benefit its visitors; these include:

A better table that makes it easier for readers to filter and find the gaming sites they want.
A solution for user reviews and user ratings of gaming companies from website visitors.
The opportunity to receive information about bonus offers and new casinos by email.
Video reviews of the most popular gambling sites in Singapore.

CasinoJan invites those interested in learning more about the leading online casinos in Singapore, as well as the best digital slot games and the most lucrative no-deposit bonuses, to visit its website today.

eSports

UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

Published

3 days ago

December 8, 2023

George Miller

UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

Reading Time: < 1 minute

PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.

Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.