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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report



SOFTSWISS Shares Hottest iGaming Trends for 2023
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Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.

The report covers the trends related to payments and licensing, player behaviour, operations, gamification, and security. The insights are based on the data from 600+ SOFTSWISS clients, expertise of the key company specialists, and industry experts survey results.  



60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry. 

In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden and the Netherlands, are withdrawing from their registrations with international gaming authorities.

In terms of payments, operators need to ensure:

  • Abundance of well-established payment options
  • Localisation of financial modules 

The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go.

As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU. 

Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the future of crypto:

“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”



When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.

Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality. 

One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition.

As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.



The data-driven decision-making approach will make operators seek ready-made software products offering real-time access to clear and transparent data on their projects.

In 2023, operator will redirect their attention from such exclusively financial KPIs as the first deposit, GGR, and NGR towards the game session length and bet count metrics. Prudent operators will invest to diversify their game portfolio, integrate new bonuses and use free-to-play games to improve loyalty, increase conversions, and establish long-term relationships with players.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS comments: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”



In 2023, gamification, being one of the main player engagement growth directions, will continue to proliferate in the industry, bringing in a number of related trends.

Cryptocurrency and NFT are expected to underpin the financial systems in meta-casinos to simplify withdrawing and depositing from different countries. At the same time, the market will be limited to crypto users.

This year, operators are expected to rely more on jackpot campaigns to attract, reactivate and motivate players to engage in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s clients,  49.6% of jackpot players increased their average bet sum in response to a global jackpot campaign, boosting the operator revenue.

Besides being a player engagement booster, in 2023 bonuses will also find their use in regulating at-risk gambling activities and protecting overspending players. To achieve these, operators will opt for new innovative bonuses with flexible mechanics meeting various player needs. Overall, casino and sports betting projects will have to leverage different engagement tools to deliver outstanding results.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS adds: “However, it is not the innovative technologies only that are capable of engaging the audience.  The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”



Following the iGaming industry growth, players want to understand what data operators are collecting about them, and how it will be used.

In the context of GDPR and data security, the main Data Privacy as a priority trend will develop in several sub-trends further detailed in the report

In 2023, the emphasis will also be laid on the Responsible Gambling practices. Preventing affective behaviour, dealing with already problematic players, and managing marketing activities will allow having a healthy gaming experience free of economic and social risks or traumas. 

In addition to the player care security trends, 2023 will see improved fraud prevention with advanced ML-powered tools. The SOFTSWISS Anti-Fraud department, which saved 15+ bln EUR for the company clients in 2022, shares that the most widespread types of fraud look like:

  • Bonus abuse – 69.9%
  • Money laundering – 9.9%
  • Payment system fraud – 5.9%

In 2023 operators will be protecting their reputation and income by strengthening the verification quality with the help of additional analytical tools and services for checking documents and identifying destructive patterns.

Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report trends: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”

SOFTSWISS will be showcasing at ICE London 2023 on 7–9 February. Visitors are encouraged to meet with the company experts and Business Development Managers at stand N8-231, where they will be presenting SOFTSWISS technology solutions and product updates.



SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Symplify integrates Open AI into its Engagement Ecosystem



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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has integrated Open AI into its Engagement Ecosystem to optimise client content creation.

Seamlessly utilising Open AI within Symplify’s platform will enable existing partners to create custom auto-generated content and imagery across all key marketing channels. The goal is to reduce content production times by up to 60% by providing a faster and more efficient solution for creating high-quality content.

A consistent issue facing clients is acting on the abundance of campaign and journey ideas, as the last stage of production can often be time-consuming. The Open AI integration allows users to easily generate text and images with a simple command within the Symplify Editor, while the copy can be refined and customised to suit specific needs. The resulting high-resolution images are entirely bespoke.

With the integration of Open AI, Symplify users can streamline their content production process, allowing them to focus on other critical aspects of their business.

Symplify’s CEO Robert Kimber said: “Symplify’s success is underpinned by our belief in futureproofing our partners’ businesses and by integrating Open AI into our Engagement Ecosystem we’re strengthening that commitment. By optimising the content development we’re helping grow our customers’ CRM strategies at scale, while offering multi communication channel coverage.”

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Team Top-G crowned champions of NESC 2023; become first ever Indian female CS:GO team to qualify for World Esports Championships



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Scripting history, team Top-G emerged as champions of the inaugural all-female CS:GO qualifiers with a stunning 2-1 victory against team Purr-ple at the ongoing National Esports Championships (NESC) 2023 organized by the Esports Federation of India (ESFI). Following this monumental result, Top-G has become the first Indian female CS:GO team to qualify for the global finals of the World Esports Championships (WEC).

With ace CS:GO athletes such as captain Swayambika Sachar (Sway), Shagufta Iqbal (xyaa), Nidhi Salekar (Stormyyy), Dilraj Kaur Matharu (COCO), Aastha Nangia (CrackShot) and Priyanka Choudhary (ALEXAA) as Substitute in their squad, Top-G proved their mettle against team Purr-ple in the closely-contested finals.

Expressing her feelings on the stellar victory, the team captain of Top-G, Swayambika ‘Sway’ Sachar said, “Winning the finals was an unreal feeling for all of us. We felt so many emotions before, after, and most importantly during the match and the adrenaline rush was on another level. Triumphing in this tournament and representing India on an international stage is a dream come true for all of us and we aim to prove on the world stage why we deserve this spot. We are grateful to ESFI for providing us with such an amazing opportunity and we truly appreciate the efforts put in by them to uplift women in Esports.”

Top-G dominated the first map by 16 -10 before Purr-ple made a stunning comeback to win the second map 16-14. While both teams were going toe-to-toe in the enthralling finals, Top-G utilized their effective teamwork and proficient attacking tactics to edge out their opponents and take the last map by 19-15 in overtime.

 “It gives us immense joy to see a female team representing India at the World Esports Championships for the first time in history. The electrifying finals were a testament to the ability that our country’s female athletes possess and why ESFI has constantly been taking significant efforts to provide them with opportunities to display their talent and high-quality gameplay. We would like to congratulate Top-G on their remarkable accomplishment and look forward to them winning at the regional & global finals in Romania,” said Vinod Tiwari, President of the Esports Federation of India.

The ESFI will now be organizing friendlies against distinguished CS:GO teams from other countries for team Top-G before their participation at the WEC 2023 which is scheduled to take place in Iasi, Romania.

With a whopping prize pool of $500,000 (INR 4.12 crore) and at least 130 countries participating, the 15th WEC is set to be the largest edition of the tournament to date. The global finals of the prestigious tournament will take place from August 24 – September 4, 2023.

One of the country’s top sports & Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.

The ongoing NESC is witnessing the participation of 275 athletes across four different titles – CS:GO, DOTA 2, Tekken7, and eFootball 2023 and its exciting action is being streamed live on ESFI’s Youtube, Facebook, and Glance Gaming channels.

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Siddhanth Kapoor to Join The Player Hunt S3 for Mumbai City Round to select participants for the reality show



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The Player Hunt, one of the most popular reality TV shows in India, is proud to announce that Bollywood actor Siddhanth Kapoor, an expert in poker and highly focused ill be joining The Payer Hunt team for the Mumbai city round of the show’s third season on 23 March 2023 to shortlist poker contestants for The Player Hunt S3

“I am thrilled to be a part of The Player Hunt S3 and join the team for the Mumbai city round,” said Siddhanth Kapoor. “As someone who has spent a lot of time playing and studying poker, I am excited to share my knowledge and experience with the contestants and help them improve their game. I am also looking forward to the competition and seeing how the players perform under pressure.”

Siddhanth Kapoor is a seasoned professional who brings a wealth of knowledge and experience to the show. His expertise in poker is unmatched, and he has a clear vision of what it takes to succeed in the game. Siddhanth is not one to beat around the bush and values honesty and directness above all else. His feedback may come across as harsh to some contestants, but it is always given with the intention of helping them improve their game and increase their chances of success on the show.

During the city round, Siddhanth will be playing a crucial role in guiding and mentoring the contestants. Those who are willing to listen to his insights and take his criticism positively will have a great opportunity to learn from his expertise. However, it is worth noting that Siddhanth’s approach may not be for everyone, and contestants who prefer a more gentle approach to feedback may need to adapt to his direct and unfiltered approach.

The Player Hunt S3 promises to be an exciting and highly competitive season, and Siddhanth Kapoor’s presence on the show is sure to add an extra layer of intensity and excitement. We look forward to seeing him in action during the Mumbai city round.

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